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Content Into Cash: How to Leverage Content to Attract Clients, Streamline Workflow, and Increase Profitability
 

Content Into Cash: How to Leverage Content to Attract Clients, Streamline Workflow, and Increase Profitability

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Discover strategies to quickly create content that positions you as an expert and attracts new clients and customers and to re-purpose the same content for maximum leverage, visibility, and ...

Discover strategies to quickly create content that positions you as an expert and attracts new clients and customers and to re-purpose the same content for maximum leverage, visibility, and conversion. Plus, learn how to apply the same content strategies to the back end of your business to automate and streamline workflow so you can increase profits.

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    Content Into Cash: How to Leverage Content to Attract Clients, Streamline Workflow, and Increase Profitability Content Into Cash: How to Leverage Content to Attract Clients, Streamline Workflow, and Increase Profitability Presentation Transcript

    • Content to Cash With Jennifer Bourn How to leverage content to attract clients, streamline workflow, and increase profits. Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • It Seems Like Everyone is Talking About Content Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Is Content Really King? Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Chatter is True, But… Interpretation of strategy is wrong Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • The Problem Believing You Must Always Create Something New Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Do More With What You Have Stop creating new content. Start repurposing, reusing, and recycling. Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Strategies for Busy Business Owners (Not Copywriters) Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • No one can hire you, buy from you, or learn from you if they don’t know you exist. Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Problems With Blogging Not sure what to say or write Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Write about what your prospects are looking for Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Problems With Blogging Who am I to write about that? Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Your perspective & opinion is valuable Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Problems With Blogging They already wrote about that Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Your audience doesn’t know who THEY are Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Problems With Blogging I’m not confident in my writing Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • The more you do it, the better you’ll get Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Headlines Exercise STEP 1: !   Gather a really big list of sample headlines Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Headlines Exercise STEP 2: !   Quickly scan list !   Find a headline you like Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Headlines Exercise STEP 3: !   Write as many headline ideas as you can Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Headlines Exercise STEP 4: !   Note key ideas and topics !   If a number, list each number Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Headlines Exercise !   Do it fast, without self-editing !   Skip a headline that doesn’t give you an idea !   Set a timer. Challenge = 52 headlines !   Include a call to action Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • 52 Headlines !   Publish new post per week for a whole year !   52 new opportunities to be indexed by search engines !   52 new opportunities to be found online Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Download 200+ Fill In The Blank Headline Formulas Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Turn One Headline into 30+ !   Write one core article !   Do your home work and put in the effort !   Must be awesome !   Edit for specificity Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • How to Make More Sales Online !   Are You Struggling With How to Make More Sales Online !   How to Make More Sales Online In Six Easy Steps !   What Every Business Owner Needs to Know About How to Make More Sales Online !   3 Easy Ways You Can Learn How to Make More Sales Online !   New Rules About How to Make More Sales Online !   How Artists Can Make More Sales Online In Five Easy Steps Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Get All 30 Sample Headlines to Model Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • The Idea Behind Repurposing !   Easier to edit than create new !   Custom tailor content to a niche !   Provide greater value Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • You should be doing video. Yes! What can I create! You should be doing teleseminars. Yes! What can I create! You should be writing ebooks. Yes! What can I create! Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Change The Question Stop asking “What can I create?” Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Instead Ask… What can I reuse and repurpose? What can I expand on? How can I turn my content into valuable tools and resources? Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Different People Learn In Different Ways Repurpose Content in Different Formats Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Example: Blog Posts to Ebook Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Example: Blog Posts to Home Study Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Take it Even Further Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • But I hate writing! Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Start With Audio !   Using your own words !   Faster and easier to speak thoughts !   Eliminate self editing !   Delegate and get help Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Switching It Up Using Content After The Sale How to use content to improve your services and increase your profitability Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Content Strategies, Repurposed !   Cut project management time in half !   Speed up project timelines !   Leverage automation !   Better value and focus Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Systematize The Process !   Streamline workflow !   Create clear phases !   Map out exactly what happens in each phase Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • WordPress Site Process Our process has three phases: !   Planning: Client onboarding and strategy !   Creation: Design and development !   Marketing: I have a site, now what? Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Assess Automation Potential Look at each phase and identify: !   Repetitive needs !   Repetitive tasks !   Repetitive education Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Create content to address repetitive items Leverage automation tools to streamline workflow and communication Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Planning Phase Email follow up sequence triggered upon payment !   Focus is to reinforce that hiring us is a great decision !   Educate and prepare clients so they get the most our of our relationship !   Help them get really clear on goals Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Creation Phase Email follow up sequence triggered upon design approval !   Focus is keeping clients engaged !   Get what we need with less back and forth !   Avoid “I feel out of the loop!” Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Marketing Phase Email follow up sequence triggered upon contract fulfillment !   Focus is, “I’ve got a website, now what?” !   Clients receive resources and value for 60+ days !   Reinforce feelings of happiness over decision, increase referrals Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • The Big Secret? None of The Content Was New All of the content was in some way or another used previously for something else Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Power of “EASY” It doesn’t matter if: !   The content was used before !   The content is all on your blog publicly The VALUE & POWER is in gathering, organizing, and making it easy to understand … in taking out the WORK. Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • It’s All About Positioning !   Demonstrate expertise !   Share perspective !   Get prospects to self-select !   Know, Like, Trust, Convert Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn
    • Questions? Go Ahead, Ask Me @jenniferbourn @bourncreative +BournCreative facebook.com/bourncreative www.bourncreative.com Copyright © 2014 Bourn Creative, LLC. All Rights Reserved. | www.bourncreative.com | @bourncreative | @jenniferbourn