Social Norms


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Social Norms in college

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  • Social Norms

    1. 1. Social Norms<br />Alcohol & Drug Abuse<br />
    2. 2. What are social norms?<br />Social norms are the expected behaviors of a society<br />Social norms are different in every culture<br />They may be true or false<br />
    3. 3. What came before social norms?<br />the predominant methods of deterring drug and alcohol use was:<br />1.Scare Tactic -this approach tried to scare individuals with negative consequences such as physical and emotional to deter use<br />
    4. 4. How do social norms affect us?<br />Most people want to fit into society<br />Social norms influence the way we act and think<br />If we think that an act is acceptable we are more likely to do the same<br />It perpetuates delinquent behavior and bad decision making<br />
    5. 5. Founders of social norms<br />Alan David Berkowitz & H. Wesley Perkins<br />Together in 1986 they published the first major study on social norms and drinking<br />They found that the most effective method of changing behavior is changing perception<br />
    6. 6. How are social norms evaluated?<br />evaluated through survey<br />Initial survey given to evaluate actual use v. perception<br />Social norms campaign is rolled out<br />Second survey is given to evaluate change<br />Change in behaviors can be seen on police reports <br />Campus crime reports<br />
    7. 7. Social Norm Studies<br />ESU is currently conducting a social norms survey on residential freshmen to evaluate perceived norms.<br />One recent study was able to evaluate 28,000 students over 44 college campus’<br />survey compares actual drinking/drug use to perceived use<br />studies prove social norms dramatically drinking and drug use<br />East Stroudsburg University<br />
    8. 8. Media effect on social norms<br />Negatively impacts social norms<br />Movies such as animal house and old school portray college students as raging alcoholics who do nothing but party<br />Reduction in <br /> negative portrayal<br /> could reduce <br /> delinquent acts<br />
    9. 9. How do we change social norms?<br />I DON’T NEED TO DRINK TO HAVE FUN<br />I LOVE TO BINGE DRINK<br />Change the way that people think<br /> Social Norms Campaign can be powerful if backed up with strong information and proper marketing<br />Make drinking and drug use less acceptable in society<br />
    10. 10. Conclusion<br />Effective social norms campaigns are able to reduce the rate of drinking and drug use<br />As a result of this the number of assaults, injuries, date rape, and other such delinquent behavior is drastically decreased<br />Quality of life is improved an community gains a more realistic perception of themselves<br />
    11. 11. What percentage of ESU students have never used marijuana?<br />According to the 2007 Core Alcohol & Drug Survey 62.8% have never used marijuana<br />0-15<br />15-30<br />30-45<br />45-60<br />60-75<br />75-90<br />90-100<br />
    12. 12. Questions<br />Are you affected by social norms?<br />Who is responsible for creating social norms?<br />What can you do to change social norms?<br />What other methods can be used to change delinquent behavior?<br />?<br />?<br />?<br />
    13. 13. Works Cited<br /><br /><br /><br /><br /><br /><br /><br /><br /><br />