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T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
T P O T  Overview  Feb 10 Jd
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T P O T Overview Feb 10 Jd

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Penny On is a fundraising brand, mechanism and campaign to raise money effortlessly for sustainable development. It's goals are linked to the United Nation's Eight Millennium Development Goals.

Penny On is a fundraising brand, mechanism and campaign to raise money effortlessly for sustainable development. It's goals are linked to the United Nation's Eight Millennium Development Goals.

Published in: Business, Economy & Finance
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  • 1. The Penny On Trust is a registered charity number 1113804<br />1<br />introducingpenny on<br />The Penny On Trust is a registered charity number 1113804<br />Jeremy Dent<br />Head of Digital Marketing<br />
  • 2. The Penny On Trust is a registered charity number 1113804<br />2<br />penny on is …<br /><ul><li>the single, most brilliantly simple way, of enabling effortless giving, at the point of sale
  • 3. a universal fundraising brand designed to enable everyone to participate
  • 4. a bar code and opt in choice for consumers everywhere
  • 5. Our mission is …</li></ul>to become the most ubiquitous and instantly recognisable fundraising brand in the world, for sustainable initiatives, by 2020<br />
  • 6. The Penny On Trust is a registered charity number 1113804<br />3<br />penny on supports …<br />Local and International sustainable initiatives that align with The Millennium Development Goals. The eight MDGs break down into21 quantifiable targetsthat are measured by60 indicators.<br />The Millennium Goals have been adopted by 189 nations and signed by 147 heads of state and governments.<br />
  • 7. penny on retail focus<br />The retail sector is a key area of focus for penny on because of its scale and influence with the public as a whole;<br />Source - UK Retail Futures 2011: Sector Summary, Datamonitor, BRC<br />The Penny On Trust is a registered charity number 1113804<br />4<br />In 2008 there were 293,510 retail outlets in the UK and <br />more than a third of consumer spending went through shops<br />UK retail sales were approximately £287 billion in 2009(which is larger than the combined economies of Denmark and Portugal)<br />As of September 2009, the retail industry employed over 2.8 million people (This equates to 11% of the total UK workforce)<br />The retail sector generates 8% of the Gross Domestic Product of the UK<br />Sales over the internet account for less than 4% of total retail sales, despite strong growth in recent years<br />
  • 8. penny on effortless growth <br /><ul><li>penny onhas committed that 100% of penny donations, at the point of sale, will go towards funding sustainable initiatives, split equally between local and international programmes
  • 9. Conservative forecasts show that to raise £1m over the next 3 years from penny donations requires only 300 stores to participate.
  • 10. Retailers and manufacturers opting to match the consumer penny donation would triple the potential equating to £3m in 3 years.</li></ul>The Penny On Trust is a registered charity number 1113804<br />retailer participation<br />5<br />
  • 11. penny on at the point of sale<br />The Penny On Trust is a registered charity number 1113804<br />6<br />In the last 6 months alone, the penny onteam has achieved the following:<br />penny on went live in the Big Label department store in Chorley, Lancs in May 2009 and as at 30th Nov 09, 6% of retail transactions were attracting the penny<br />Franklins deli in Liverpool launched on 10th Dec with penny on as an integral part of their ethical values in action<br />The Catalyst Scientific Discovery Centre in Widnes will go live in March 10<br />Socks For Happy People has already put “penny on pack” and will be our first on-line retailer <br />Max Box has built penny on into their self service interactive kiosks as part of their national roll-out<br />Liverpool City Centre and Chester are in a race to be the first to adopt penny on citywide<br />
  • 12. penny on sustainable growth<br />The Penny On Trust (TPOT) has to be self sustaining to enable 100% of consumer giving to be allocated to MDG initiatives. Businesses Supporting Penny On (BSPO) is how we achieve that.<br />Growth cycle<br />Businesses invited to register and participate in BSPO which provides working capital for the campaign <br />Consumers invited to add a penny onwhich provides funds for investment in local and international development<br />NGO’s invited to apply for funds to enable development which in turn provides evidence for business cause-related marketing<br />GSR<br />GSR = Global Social Responsibility <br />The Penny On Trust is a registered charity number 1113804<br />7<br />
  • 13. 13000<br />12000<br />11000<br />10000<br />9000<br />8000<br />7000<br />6000<br />5000<br />4000<br />3000<br />2000<br />1000<br />0<br />Qtr 1<br />Qtr 2<br />Qtr 3<br />Qtr 4<br />Qtr 5<br />Qtr 6<br />Qtr 7<br />Qtr 8<br />Qtr 9<br />Qtr 10<br />Qtr 11<br />Qtr 12<br />Micro - emp <10<br />Small - emp < 50<br />Medium < 250<br />Business Supporting Penny On (BSPO) underlines the effortless giving value of penny on. Businesses can register as a BSPO, pay a small registration fee of £20.20 and then donate one penny per day per employee.<br />Conservative forecasting shows that to raise £6m over the next 3 years from BSPO donations requires only 12,000 companies to participate<br />The Penny On Trust is a registered charity number 1113804<br />8<br />supporting penny on<br />
  • 14. penny on being supported <br />As at Dec 09, over 40 companies have signed up as BSPO’s including:<br />Business Networks, Creative Designers, Accountants, Solicitors, Retail Store Designers, Hotel Interior Designers, Exhibition Designers, Virtual Office Assistants, Consultancies, Personal Development Specialists, Travel Consultants, Retailers +<br />The Penny On Trust is a registered charity number 1113804<br />9<br />
  • 15. The Penny On Trust is a registered charity number 1113804<br />10<br />Questions ?<br />stephen.bailey@pennyon.com<br />www.pennyon.com<br />

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