Life is Good as a Social Brand

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Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012

Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012

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Transcript

  • 1. Life is good asa Social BrandJemima Gibbons / @JemimaGA Bigger Bang!12 November 2012
  • 2. Overview1.The Social Media Marketing Mix2.Beware the Broadcast Paradigm3.SlowTech & other trends
  • 3. 1The Social MediaMarketing Mix
  • 4. CommunityFacebook, AirBnB, Marmarati, Decoded
  • 5. ContextCompete or collaborate?
  • 6. ContentBurberry vs Jamie Oliver
  • 7. ConversationsShawbrook, Mamas & Papas, BP
  • 8. 2Beware theBroadcast Paradigm
  • 9. Buzzword Bingo
  • 10. Ego metrics
  • 11. Me me me!
  • 12. 3SlowTech &other trends
  • 13. SlowTechJoe Kraus, Doc Searles
  • 14. AuthenticityCoca-Cola vs Eliane Galser
  • 15. HolismSocial media is for life...
  • 16. SharingCollcons, M&S, GiffGaff
  • 17. bit.ly/freemonkeysJemima Gibbonsjemimag@gmail.com