Life is Good as a Social Brand

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Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012

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Life is Good as a Social Brand

  1. 1. Life is good asa Social BrandJemima Gibbons / @JemimaGA Bigger Bang!12 November 2012
  2. 2. Overview1.The Social Media Marketing Mix2.Beware the Broadcast Paradigm3.SlowTech & other trends
  3. 3. 1The Social MediaMarketing Mix
  4. 4. CommunityFacebook, AirBnB, Marmarati, Decoded
  5. 5. ContextCompete or collaborate?
  6. 6. ContentBurberry vs Jamie Oliver
  7. 7. ConversationsShawbrook, Mamas & Papas, BP
  8. 8. 2Beware theBroadcast Paradigm
  9. 9. Buzzword Bingo
  10. 10. Ego metrics
  11. 11. Me me me!
  12. 12. 3SlowTech &other trends
  13. 13. SlowTechJoe Kraus, Doc Searles
  14. 14. AuthenticityCoca-Cola vs Eliane Galser
  15. 15. HolismSocial media is for life...
  16. 16. SharingCollcons, M&S, GiffGaff
  17. 17. bit.ly/freemonkeysJemima Gibbonsjemimag@gmail.com

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