Life is Good as a Social Brand
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Life is Good as a Social Brand

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Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012

Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012

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Life is Good as a Social Brand Life is Good as a Social Brand Presentation Transcript

  • Life is good asa Social BrandJemima Gibbons / @JemimaGA Bigger Bang!12 November 2012
  • Overview1.The Social Media Marketing Mix2.Beware the Broadcast Paradigm3.SlowTech & other trends
  • 1The Social MediaMarketing Mix
  • CommunityFacebook, AirBnB, Marmarati, Decoded
  • ContextCompete or collaborate?
  • ContentBurberry vs Jamie Oliver
  • ConversationsShawbrook, Mamas & Papas, BP
  • 2Beware theBroadcast Paradigm
  • Buzzword Bingo
  • Ego metrics
  • Me me me!
  • 3SlowTech &other trends
  • SlowTechJoe Kraus, Doc Searles
  • AuthenticityCoca-Cola vs Eliane Galser
  • HolismSocial media is for life...
  • SharingCollcons, M&S, GiffGaff
  • bit.ly/freemonkeysJemima Gibbonsjemimag@gmail.com