Bank 2.0Get ready for the new eraof Engagement BankingBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Facebook, Apple and Amazonare delivering a superior experience.Why not my bank?BACKBASE MOBILE BANKING | June 22, 2011 | @...
the shifting marketBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
BankingTiteltext is no longer only branches and ATMʼsSupport textCreating customer trust, being available online andon mob...
New banks are taking over and winning customersTiteltextSupport textmobile focus, no branches, flexibility andNew ideas,str...
Non-banks are acting like banksTiteltextPayPal, Facebook, Amazon, Apple & multipleSupport textfintech startups are winning ...
New social banking initiatives are launchingTiteltextSocial banks, peer-2-peer lending and investment websites.Support tex...
New mobile payment methods become availableTiteltextNFC andtext mobile payment methods are being released.Support otherBAC...
Banks, you must preparefor this new era ofEngagement BankingBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Bank 2.0BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Seamless superior userexperience whilst beingPersonal & RelevantBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Forrester:Titeltext Next Generation Digital Financial ServicesBanks need to fundamentally improve the way theySupport text...
Outside-In                                                                 CUSTOMER                                       ...
Customer            Mobile                                               In Control         Optimized                     ...
BRANCH       SOCIAL MEDIA                        ONLINE - (ANY DEVICE)       CALL CENTER                                  ...
TiteltextDemo: ABN Amro - widgets & social integrationSee how oneSupport text platform uses widgets to give users control ...
Deliver any time, any placeand on any device:The Mobile ChallengeBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Customers need ubiquityTiteltextBut how text you support allSupport canoperating systems and devices?BACKBASE SOCIAL MEDIA...
WIDGETS / HTML 5                       SOCIAL NETWORKS                     BANKING WEBSITE    FRONT                       ...
No App store                                           No Vibration         No Local Cache                                ...
Native App Wrapper                    With App store                                          With Vibration          With...
(1) Direct To Browser             BANKING            PLATFORM                                                             ...
eBusiness & IT alignmentfor a faster time-to-marketBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Customer                                                                      Business         Superior User Experience   ...
CUSTOMER                           EXPERIENCE                                 CHANGE REQUIREMENTS                         ...
Online is a customer interactionchannel, where eBusinessmust be in controlBACKBASE MOBILE BANKING | June 22, 2011 | @jelme...
Customer                                                                                     in Control                   ...
Demo: Bank 2.0 & the Portal ManagerTiteltextCustomer & business in control, across multiple devices.Support textBACKBASE S...
how can wehelp you?BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
+We are BackbaseTiteltextWe deliver a white label Bank 2.0 Portal + Customer Engagement ServicesSupport textBACKBASE SOCIA...
3RD PARTY APPS   *   3RD PARTY APPS   *We deliverTiteltext globallyCustomers on all continents and offices in Europe and No...
3RD PARTY APPS   *   3RD PARTY APPS   *We deliverTiteltext with partnersWe are not alone. We have local and global partner...
3RD PARTY APPS   *   3RD PARTY APPS   *Titeltext to big customersWe deliverTop financials are already using Backbase to del...
We deliver Bank 2.0BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
Thank you!JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12BACKBASE MOBILE BANKING | June 22, 20...
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Bank 2.0 & Mobile Banking

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Presentation used during the Mobile Technology in Financial Services 2011 summit, organized by Banking Technology.

In this presentation I introduce the concept of Bank 2.0, how to get ready for the era of engagement banking and a solution to the mobile challenge.

Published in: Technology

Bank 2.0 & Mobile Banking

  1. 1. Bank 2.0Get ready for the new eraof Engagement BankingBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  2. 2. Facebook, Apple and Amazonare delivering a superior experience.Why not my bank?BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  3. 3. the shifting marketBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  4. 4. BankingTiteltext is no longer only branches and ATMʼsSupport textCreating customer trust, being available online andon mobile is the next big challenge for banks.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong Photo: http://www.flickr.com/photos/nyperson/5008167241/
  5. 5. New banks are taking over and winning customersTiteltextSupport textmobile focus, no branches, flexibility andNew ideas,strong customer focus are making the difference.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  6. 6. Non-banks are acting like banksTiteltextPayPal, Facebook, Amazon, Apple & multipleSupport textfintech startups are winning customers.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  7. 7. New social banking initiatives are launchingTiteltextSocial banks, peer-2-peer lending and investment websites.Support textBACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  8. 8. New mobile payment methods become availableTiteltextNFC andtext mobile payment methods are being released.Support otherBACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  9. 9. Banks, you must preparefor this new era ofEngagement BankingBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  10. 10. Bank 2.0BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  11. 11. Seamless superior userexperience whilst beingPersonal & RelevantBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  12. 12. Forrester:Titeltext Next Generation Digital Financial ServicesBanks need to fundamentally improve the way theySupport textserve customers via digital channels.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  13. 13. Outside-In CUSTOMER EXPERIENCE LAYER loosely coupled INTERNAL SYSTEMS AND PLATFORMS Inside-OutOutside-inTiteltext approachParadigm shift: from ‘inside-out’ to ‘outside-in’.Support textBACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  14. 14. Customer Mobile In Control Optimized Personalization Superior & Targeting Experience Customer Experience Layer App Store Content / Profile (Web 2.0) Management Application Security & Integration Access Control CORE BANKING SYSTEMS & PROCESSESCustomerTiteltext Experience LayerThe customer comes first, not systems or processes.Support textOne seamless platform -- ready for any device.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  15. 15. BRANCH SOCIAL MEDIA ONLINE - (ANY DEVICE) CALL CENTER OFFICE (public, personal) CUSTOMER EXPERIENCE LAYER BUSINESS RULES 1:1 Customer treatment ADVISORY TOOLS (targeting, segmentation) Simulation, Calculators, ... Reusable Widgets CUSTOMER PROFILE CONTENT Collect Customer Preferences Consistent Across Channels (implicit and explicit) CORE BANKING OTHER BACK-END FUNCTIONS 3RD PARTY FUNCTIONS Transactional CRM PFMWidgetsTiteltext will rule them allWidgets text small and flexible mini-applications that can integrateSupport arewith any system and be reused across multiple channels.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  16. 16. TiteltextDemo: ABN Amro - widgets & social integrationSee how oneSupport text platform uses widgets to give users control whilstallowing for integration with core systems and social media.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  17. 17. Deliver any time, any placeand on any device:The Mobile ChallengeBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  18. 18. Customers need ubiquityTiteltextBut how text you support allSupport canoperating systems and devices?BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  19. 19. WIDGETS / HTML 5 SOCIAL NETWORKS BANKING WEBSITE FRONT OFFICE UNIFIED DESKTOPThe solution: Widgets & HTML 5TiteltextWidgets text contain any application and are reusable, This makes widgetsSupport canthe best solution for the mobile challenge, for both the web and native apps.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  20. 20. No App store No Vibration No Local Cache No Camera No Geo Location No Sound HTML 5 APPCreatingTiteltext a mobile web-app with Widgets & HTML 5For mosttextSupport mobile scenarios access to local functionality andhardware is not necessary.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  21. 21. Native App Wrapper With App store With Vibration With Local Cache With Camera With Geo Location With Sound HTML 5 APPCreatingTiteltext a native application using the Native App WrapperAccess to local functionality and hardware. Ability to publishSupport textin the Apple App Store or Android Market.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  22. 22. (1) Direct To Browser BANKING PLATFORM + NATIVE WRAPPER (2) Via Native App Wrapper • Mobile Optimized Widgets • jQuery Mobile • HTML5Mobile delivery: from your banking platform to the customerTiteltextDirect in text mobile browser or using the native wrapper, creatingSupport thean OS-specific application.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  23. 23. eBusiness & IT alignmentfor a faster time-to-marketBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  24. 24. Customer Business Superior User Experience • • Optimize Online Results Personal & Relevant • • Lower Cost-per-ContactAny Time, Any Place & Any Device • • Control: Less IT Dependency IT • Leverage Existing Infrastructure • Easy Integration • Secure & PerformanceBank 2.0Titeltext empowers key stakeholdersCustomer, business and IT should be unitedSupport textto create a seamless online experience.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  25. 25. CUSTOMER EXPERIENCE CHANGE REQUIREMENTS LAYERloosely coupled CHANGE CAPABILITY INTERNAL SYSTEMS AND PLATFORMS Allignement by decoupling Titeltext Different text Support heartbeats cause unnecessary complications and slow down the time-to-market. BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  26. 26. Online is a customer interactionchannel, where eBusinessmust be in controlBACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  27. 27. Customer in Control BANK 2.0 CUSTOMER PORTAL E-BUSINESS PORTAL MANAGER Business in Control SECURITY AGGREGATION PERSONALIZATION CONTENT PRESENTATION SERVICES SERVICES SERVICES SERVICES SERVICES IT in Control CORE BANKING SYSTEMS & PROCESSESDifferentTiteltext layers for different levels of controlBringing textSupport control and ease to customer, e-business and IT teams.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  28. 28. Demo: Bank 2.0 & the Portal ManagerTiteltextCustomer & business in control, across multiple devices.Support textBACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  29. 29. how can wehelp you?BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  30. 30. +We are BackbaseTiteltextWe deliver a white label Bank 2.0 Portal + Customer Engagement ServicesSupport textBACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  31. 31. 3RD PARTY APPS * 3RD PARTY APPS *We deliverTiteltext globallyCustomers on all continents and offices in Europe and North America.Support textBACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  32. 32. 3RD PARTY APPS * 3RD PARTY APPS *We deliverTiteltext with partnersWe are not alone. We have local and global partnersSupport textthat are specialized in Backbase Portal.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  33. 33. 3RD PARTY APPS * 3RD PARTY APPS *Titeltext to big customersWe deliverTop financials are already using Backbase to deliver aSupport textsuperior customer experience across multiple channels.BACKBASE SOCIAL MEDIA WEBINAR 22, 2011 |2011 | @jelmerdejong MOBILE BANKING | June | June 9, @jelmerdejong
  34. 34. We deliver Bank 2.0BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong
  35. 35. Thank you!JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12BACKBASE MOBILE BANKING | June 22, 2011 | @jelmerdejong

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