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RenzooPush for Mobile Marketing

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  • Please share your ideas with us: Do you think that mobile marketing has become an important communication channel in a traditional marketing mix? Would you use mobile marketing to promote your products/services/events?
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  1. 1. RenzooPush for effective mobile marketing! © 2008 Envox d.o.o., All rights reserved Mobile phone is a new channel for promotion in your marketing mix!
  2. 2. Trends <ul><ul><li>1/3 of consumers in the US best react to promotional mobile messages that offered them retail sales coupons (source: ABI Reaserch, 09-2008)‏ </li></ul></ul><ul><ul><li>In 2008 56% more of US consumers visited web sites that offer retail sales coupons than in the previous year (source:Hitwise)‏ </li></ul></ul><ul><ul><li>Mobile telephones have become new marketing tools: mobile marketing is 50% more successful than television marketing, & 130% more successful than radio marketing (source: Enpocket case study) ‏ </li></ul></ul><ul><ul><li>In Croatia more than 160 million text messages are sent monthly (source: ‏ </li></ul></ul>
  3. 3. About Envox <ul><ul><li>We have been successfully in business since 1996 </li></ul></ul><ul><ul><li>Our primary area of business is developing and maintaining web and mobile services </li></ul></ul><ul><ul><li>We have created & implemented different solutions for telecom operators and enterprises </li></ul></ul><ul><ul><li>Since 2006 we have focused our attention toward creating services for mobile messaging & marketing </li></ul></ul><ul><ul><li>Renzoo Ltd. is our UK partner for better addressing the international market </li></ul></ul>
  4. 4. RenzooPush service offers... Advertisers an additional channel for promotion in their marketing mix!
  5. 5. QUICK & EASY solution for creating multiple mobile marketing campaigns all in one place! <ul><li>Ready to use templates for different types of campaigns </li></ul><ul><li>Online campaign tracking and reporting </li></ul><ul><li>Opt-in database management </li></ul><ul><li>Complete costs cont r ol </li></ul>
  6. 6. Promote new products, services, and events through personal recomendation
  7. 7. Direct communication and interaction with customers
  8. 8. customers can subscribe to receive promotional messages for future campaigns Easy Opt-in . . .
  9. 9. Different ways to initiate promotional campaigns ... <ul><li>E-mail newsletters </li></ul><ul><li>SMS messeges </li></ul><ul><li>W eb & mobile banners </li></ul><ul><li>Blogs </li></ul>
  10. 10. Rewarding customers <ul><ul><li>D igital content for their mobile phones (ringtones, games, music, ...)‏ </li></ul></ul><ul><ul><li>M obile coupons for retail discounts , free consumption items, tickets... </li></ul></ul>
  11. 11. When to use RenzooPush service ?
  12. 12. Example #1: Mobilization of coupons <ul><li>Inform customers about promotional offers & sales </li></ul><ul><li>Coupon is sent on thier mobile phone in: </li></ul><ul><ul><li>Text format, which enables the customer to redem the coupon in retail stores or webshops </li></ul></ul><ul><ul><li>Link with a barcode that can be scanned in retail stores </li></ul></ul>
  13. 13. Example #2: Sending promotional messages through personal recomendation Known sender = better acceptance of messages! <ul><ul><li>Customers recommend products, services, events to their friends by sending text messages. </li></ul></ul><ul><ul><li>Customers are motivated to forward promotional messages by getting discounts on promotional products & services, free passess to events, etc. </li></ul></ul>
  14. 14. Example #3: Promoting new products & services <ul><ul><li>Invite customers to act immediately (offer them discounts or promotional offers for new products/services)‏ </li></ul></ul><ul><ul><li>Invite customers to specific retail stores to take advantage of special & limited time offers </li></ul></ul>
  15. 15. <ul><ul><li>Sale on items while supplies last </li></ul></ul><ul><ul><li>Daily specials (“Happy hour”)‏ </li></ul></ul><ul><ul><li>Weekly specials (“weekend sale”)‏ </li></ul></ul>Example #4: Invite customers &quot;act now&quot; on limited time offers
  16. 16. Example #5: Invite customers to organized events <ul><ul><li>Offer discounts or free passes to organized events (eg. Special openings & premiers, presentations, concerts...) for forwarding promotional messages to their friends </li></ul></ul>
  17. 17. Fallerovo šetalište 22c HR-10000 Zagreb Phone : +385 1 3666691 info@ envox . hr 7 People’s Hall, Olaf St. UK, London W11 4BE Phone: +44 870 490 0911 [email_address]