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Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
Studios Presentation
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Studios Presentation

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Transcript

  • 1. Hanmer MS&L Studios Creative In-sourcing / Outsourcing Capabilities & Experience Collaborating for strengthening capabilities and relationships
  • 2. Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
    • Services Offered
    • Corporate Identity
    • Mainline Creatives (Print, Outdoor, Electronic)
    • Below-the-line Creatives (Brochures, Posters, Banners, Backdrops, Signages, etc.)
    • Packaging and POP Designs
    • Corporate Films / AVs / TV & Radio Spots
    • Print Production
    • Branded Merchandise
    • Digital
      • Website Development & Management
      • E-mailers
      • Web Banners
      • Multimedia / Power Point Presentations
      • E-newsletters / E-brochures / E-booklets
      • Digital Catalogues
  • 3.
    • Experience and expertise
    • Insight-based deliverables
    • Experience of working with more than 20 overseas clients
    • Well-equipped to handle any load of in-sourcing / outsourcing creative work
      • Readily available space for expansion for studio
      • Capacity to recruit additional Human Resources at a short-notice
    • Infrastructure
      • Hi-speed internet connectivity
      • Hi-tech studio with latest PCs and licensed softwares
    • 24x7 operational flexibility
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 4.
    • Experience and expertise
    • Highly experienced and professionally qualified teams
    • Total team of over 45 members in Ahmedabad - hub for the In- sourcing / outsourcing capabilities
    • Large design team of 15 members
      • Senior Art Directors
      • Visualisers
      • Sr. Graphic Designers
      • Graphic Designers
      • Copy Writers
    • With existing capacity and manpower, we are in a position to handle at least additional work of 2-3 offices on a regular basis
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 5.  
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  • 13.
    • Convenient options for association
    • Retainer-based approach
    • Project-based approach
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 14.
    • Experience for working with various MS&L offices
    • Started working for various MS&L offices for internal as well as external requirements after April 2009 and the work is being appreciated by various MS&L offices
    • Retainer–based association
    • MS&L London (for various internal and new business assignments)
    • Project-based association
    • MS&L London (for various clients’ work like Oral B/Blend-a-med, Sanofi Aventis, Wella, Fiat 500C, etc.)
    • MS&L China (for UL pitch, CAS Website, Suntech Pitch, etc.)
    • Capital MS&L, Dubai (for client’s work -Middle East Coal - Intranet site, Corporate Identity and Brochures)
    • MS&L Hong Kong (for P&G)
    • MS&L Asia (For development of MS&L Asia Video, Capabilities & Contacts Book, various collaterals, Creatives (Backdrop, Roll-out Banners, etc.) for Olivier’s visit
    • MS&L North America ( for internal work related to Marketing & NBD)
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 15. Why outsourcing of Creative Services?
  • 16. Why Outsourcing Creative Services?
    • Benefits to the Client
      • Cost-effective Solutions
      • Single-source reliability
      • Combined & Concentrated approach
    • Benefits to you
      • Opportunity to provide value-addition services to your client and thus ensuring longer relationship
      • Expanding scope of services
      • Increased revenues
  • 17. Our Experience with MS&L London
  • 18.
    • Experience with MS&L London
    • Our association with MS&L London started on a trial basis from April 2009 onwards. The association was on a Project-based approach
    • The first assignment was to develop Credential Booklet / Document for British Airways Pitch. We completed it successfully and MS&L London selected for 2 nd Round of Pitch
    • Subsequently, we continued working on this model and worked on 12 different projects (including two projects for their clients)
    • After successful trial of two months, we mutually decided to switch to a retainer-based approach.
    • The overall feedback from the London office is excellent and we are continuing the association with great pride
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 19.
    • Scope of Work with MS&L London
    • All internal design assignments (including new business (Local) and marketing documents) for MS&L London are covered under this agreement (mainly brochures, booklets, powerpoint presentations / templates, PDF/word document, E-mailers, etc.)
    • Readymade Text Matter (Copy) is being provided by the London Team for the design purpose.
    • Output format can be In-design files, Powerpoint, Word, JPEGS, PDFs, etc.
    • The agreement does not cover any type of digital work like web banners, web pages, websites/microsites, animation or video work. This is on a chargeable basis.
    • The agreement does not cover Clients’ assignments that MS&L London undertakes for the Clients and is on a chargeable basis
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 20.
    • Modus Operandi with MS&L London
    • Pankaj Desai is in-charge of all their assignment and he is supported by a team of client servicing executive for co-ordination and support design team including a Sr. Graphic Designer and Graphic Designer
    • Kate Steele, Director, New Business Development and her colleague Maud Broda, Executive, New Business Development are in-charge from their end
    • The Design Team in India works from Mondays to Fridays for MS&L London and is available till 9 pm IST daily
    • The Design Team is also available for work on beyond routine hours and Saturdays local time, if agreed in advance and depending on the urgency of the assignment
    • A list of Public Holidays in India was also submitted to London team which helps both the teams to plan the work in a better way. Only in case of extreme emergency, Hanmer MS&L team is available to work during Public Holidays or Sundays.
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 21.
    • Modus Operandi with MS&L London
    • MS&L London team uses a set Design Briefing Form and Job Code System, i.e. a job number is mentioned in the said form. No design work is carried out unless there is a job code included in the briefing document.
    • All the job requests by London Team members are also marked to Kate / Maud for their record purpose.
    • The receipt of all briefs is acknowledged by Hanmer MS&L team via email on the same working day. In this acknowledgement e-mail, the Hanmer MS&L Team either agree to the deadline of the brief or discuss an alternative deadline with the London Contact
    • Any questions / clarifications requested by Hanmer MS&L Design Team is being responded by the London Contact within the same working day
    • India creative team keeps a record of each job
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 22.
    • Tentative Timelines
    • PowerPoint Template: 18 working hours (2 days) after receipt of brief, text and images
    • Brochure Design / Credential Booklet: Minimum 24 working hours (3 days) after receipt of brief, text and images
    • Sourcing a selection of 10-15 Appropriate Images: 9 working hours (1 day) after receipt of brief, text and images
    • Media Folder: 18 working hours (2 days) after receipt of brief, text and images
    • Invitation Card: 18 working hours (2 days) after receipt of brief, text and images
    • Poster: 18 working hours (2 days) after receipt of brief, text and images 
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 23.
    • Experience with MS&L London
    • We work for a retainer fee of GBP 2000 per month for a period of one year starting June 17, 2009.
    • Earlier, MS&L London used to spend GBP3000 per month for outsourcing similar creative assignments from local designers
    • It’s a win-win situation for both the offices.
    • The Result
    • Saving of GBP 1000 per month for MS&L London
    • Income of GBP 2000 per month for Hanmer MS&L India
    • Net Saving of GBP 3000 per month for MS&L Worldwide
    Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  • 24. Appreciation
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  • 41. Thank you

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