Studios Presentation

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Studios Presentation

  1. 1. Hanmer MS&L Studios Creative In-sourcing / Outsourcing Capabilities & Experience Collaborating for strengthening capabilities and relationships
  2. 2. Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations <ul><li>Services Offered </li></ul><ul><li>Corporate Identity </li></ul><ul><li>Mainline Creatives (Print, Outdoor, Electronic) </li></ul><ul><li>Below-the-line Creatives (Brochures, Posters, Banners, Backdrops, Signages, etc.) </li></ul><ul><li>Packaging and POP Designs </li></ul><ul><li>Corporate Films / AVs / TV & Radio Spots </li></ul><ul><li>Print Production </li></ul><ul><li>Branded Merchandise </li></ul><ul><li>Digital </li></ul><ul><ul><li>Website Development & Management </li></ul></ul><ul><ul><li>E-mailers </li></ul></ul><ul><ul><li>Web Banners </li></ul></ul><ul><ul><li>Multimedia / Power Point Presentations </li></ul></ul><ul><ul><li>E-newsletters / E-brochures / E-booklets </li></ul></ul><ul><ul><li>Digital Catalogues </li></ul></ul>
  3. 3. <ul><li>Experience and expertise </li></ul><ul><li>Insight-based deliverables </li></ul><ul><li>Experience of working with more than 20 overseas clients </li></ul><ul><li>Well-equipped to handle any load of in-sourcing / outsourcing creative work </li></ul><ul><ul><li>Readily available space for expansion for studio </li></ul></ul><ul><ul><li>Capacity to recruit additional Human Resources at a short-notice </li></ul></ul><ul><li>Infrastructure </li></ul><ul><ul><li>Hi-speed internet connectivity </li></ul></ul><ul><ul><li>Hi-tech studio with latest PCs and licensed softwares </li></ul></ul><ul><li>24x7 operational flexibility </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  4. 4. <ul><li>Experience and expertise </li></ul><ul><li>Highly experienced and professionally qualified teams </li></ul><ul><li>Total team of over 45 members in Ahmedabad - hub for the In- sourcing / outsourcing capabilities </li></ul><ul><li>Large design team of 15 members </li></ul><ul><ul><li>Senior Art Directors </li></ul></ul><ul><ul><li>Visualisers </li></ul></ul><ul><ul><li>Sr. Graphic Designers </li></ul></ul><ul><ul><li>Graphic Designers </li></ul></ul><ul><ul><li>Copy Writers </li></ul></ul><ul><li>With existing capacity and manpower, we are in a position to handle at least additional work of 2-3 offices on a regular basis </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  5. 13. <ul><li>Convenient options for association </li></ul><ul><li>Retainer-based approach </li></ul><ul><li>Project-based approach </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  6. 14. <ul><li>Experience for working with various MS&L offices </li></ul><ul><li>Started working for various MS&L offices for internal as well as external requirements after April 2009 and the work is being appreciated by various MS&L offices </li></ul><ul><li>Retainer–based association </li></ul><ul><li>MS&L London (for various internal and new business assignments) </li></ul><ul><li>Project-based association </li></ul><ul><li>MS&L London (for various clients’ work like Oral B/Blend-a-med, Sanofi Aventis, Wella, Fiat 500C, etc.) </li></ul><ul><li>MS&L China (for UL pitch, CAS Website, Suntech Pitch, etc.) </li></ul><ul><li>Capital MS&L, Dubai (for client’s work -Middle East Coal - Intranet site, Corporate Identity and Brochures) </li></ul><ul><li>MS&L Hong Kong (for P&G) </li></ul><ul><li>MS&L Asia (For development of MS&L Asia Video, Capabilities & Contacts Book, various collaterals, Creatives (Backdrop, Roll-out Banners, etc.) for Olivier’s visit </li></ul><ul><li>MS&L North America ( for internal work related to Marketing & NBD) </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  7. 15. Why outsourcing of Creative Services?
  8. 16. Why Outsourcing Creative Services? <ul><li>Benefits to the Client </li></ul><ul><ul><li>Cost-effective Solutions </li></ul></ul><ul><ul><li>Single-source reliability </li></ul></ul><ul><ul><li>Combined & Concentrated approach </li></ul></ul><ul><li>Benefits to you </li></ul><ul><ul><li>Opportunity to provide value-addition services to your client and thus ensuring longer relationship </li></ul></ul><ul><ul><li>Expanding scope of services </li></ul></ul><ul><ul><li>Increased revenues </li></ul></ul>
  9. 17. Our Experience with MS&L London
  10. 18. <ul><li>Experience with MS&L London </li></ul><ul><li>Our association with MS&L London started on a trial basis from April 2009 onwards. The association was on a Project-based approach </li></ul><ul><li>The first assignment was to develop Credential Booklet / Document for British Airways Pitch. We completed it successfully and MS&L London selected for 2 nd Round of Pitch </li></ul><ul><li>Subsequently, we continued working on this model and worked on 12 different projects (including two projects for their clients) </li></ul><ul><li>After successful trial of two months, we mutually decided to switch to a retainer-based approach. </li></ul><ul><li>The overall feedback from the London office is excellent and we are continuing the association with great pride </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  11. 19. <ul><li>Scope of Work with MS&L London </li></ul><ul><li>All internal design assignments (including new business (Local) and marketing documents) for MS&L London are covered under this agreement (mainly brochures, booklets, powerpoint presentations / templates, PDF/word document, E-mailers, etc.) </li></ul><ul><li>Readymade Text Matter (Copy) is being provided by the London Team for the design purpose. </li></ul><ul><li>Output format can be In-design files, Powerpoint, Word, JPEGS, PDFs, etc. </li></ul><ul><li>The agreement does not cover any type of digital work like web banners, web pages, websites/microsites, animation or video work. This is on a chargeable basis. </li></ul><ul><li>The agreement does not cover Clients’ assignments that MS&L London undertakes for the Clients and is on a chargeable basis </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  12. 20. <ul><li>Modus Operandi with MS&L London </li></ul><ul><li>Pankaj Desai is in-charge of all their assignment and he is supported by a team of client servicing executive for co-ordination and support design team including a Sr. Graphic Designer and Graphic Designer </li></ul><ul><li>Kate Steele, Director, New Business Development and her colleague Maud Broda, Executive, New Business Development are in-charge from their end </li></ul><ul><li>The Design Team in India works from Mondays to Fridays for MS&L London and is available till 9 pm IST daily </li></ul><ul><li>The Design Team is also available for work on beyond routine hours and Saturdays local time, if agreed in advance and depending on the urgency of the assignment </li></ul><ul><li>A list of Public Holidays in India was also submitted to London team which helps both the teams to plan the work in a better way. Only in case of extreme emergency, Hanmer MS&L team is available to work during Public Holidays or Sundays. </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  13. 21. <ul><li>Modus Operandi with MS&L London </li></ul><ul><li>MS&L London team uses a set Design Briefing Form and Job Code System, i.e. a job number is mentioned in the said form. No design work is carried out unless there is a job code included in the briefing document. </li></ul><ul><li>All the job requests by London Team members are also marked to Kate / Maud for their record purpose. </li></ul><ul><li>The receipt of all briefs is acknowledged by Hanmer MS&L team via email on the same working day. In this acknowledgement e-mail, the Hanmer MS&L Team either agree to the deadline of the brief or discuss an alternative deadline with the London Contact </li></ul><ul><li>Any questions / clarifications requested by Hanmer MS&L Design Team is being responded by the London Contact within the same working day </li></ul><ul><li>India creative team keeps a record of each job </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  14. 22. <ul><li>Tentative Timelines </li></ul><ul><li>PowerPoint Template: 18 working hours (2 days) after receipt of brief, text and images </li></ul><ul><li>Brochure Design / Credential Booklet: Minimum 24 working hours (3 days) after receipt of brief, text and images </li></ul><ul><li>Sourcing a selection of 10-15 Appropriate Images: 9 working hours (1 day) after receipt of brief, text and images </li></ul><ul><li>Media Folder: 18 working hours (2 days) after receipt of brief, text and images </li></ul><ul><li>Invitation Card: 18 working hours (2 days) after receipt of brief, text and images </li></ul><ul><li>Poster: 18 working hours (2 days) after receipt of brief, text and images  </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  15. 23. <ul><li>Experience with MS&L London </li></ul><ul><li>We work for a retainer fee of GBP 2000 per month for a period of one year starting June 17, 2009. </li></ul><ul><li>Earlier, MS&L London used to spend GBP3000 per month for outsourcing similar creative assignments from local designers </li></ul><ul><li>It’s a win-win situation for both the offices. </li></ul><ul><li>The Result </li></ul><ul><li>Saving of GBP 1000 per month for MS&L London </li></ul><ul><li>Income of GBP 2000 per month for Hanmer MS&L India </li></ul><ul><li>Net Saving of GBP 3000 per month for MS&L Worldwide </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  16. 24. Appreciation
  17. 41. Thank you

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