Studios Portfolio

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Studios Portfolio

  1. 1. Portfolio of In-sourcing / Outsourcing Creative Work
  2. 2. Brochure Design
  3. 3. Client Work: P&G through MS&L Hong Kong
  4. 4. Client Work: P&G through MS&L Hong Kong
  5. 5. Client Work: Oral B / Blend-a-med through MS&L London
  6. 6. Client Work: Oral B / Blend-a-med through MS&L London
  7. 7. MS&L London
  8. 8. MS&L London
  9. 9. MS&L London
  10. 10. MS&L London
  11. 11. MS&L London
  12. 12. MS&L London
  13. 13. MS&L London
  14. 14. MS&L London
  15. 15. MS&L London
  16. 16. MS&L London
  17. 17. MS&L Asia
  18. 18. MS&L Asia
  19. 19. MS&L Asia
  20. 20. MS&L Asia
  21. 21. MS&L Asia
  22. 22. MS&L Asia
  23. 23. MS&L Asia
  24. 24. Creatives for Olivier’s Visit
  25. 29. PPT Slides
  26. 31. About us At MS&L, we recognise that public relations in the 21st Century is dramatically different than the conventional PR that was central to our roots. To stay on the cutting edge of communication, we transformed our agency, reframed our brand and recalibrated our capabilities. Today, MS&L stands as a full-service partner in 21st Century public relations, bringing an exceptional offering that bridges the new channels of communication and traditional PR and media relations. Our goal is to champion transformational ideas, deliver business-critical advice and communications programmes that will help you achieve business success As advisors , we will offer strategic counsel based on rock-solid judgment and extensive experience to help you and your brands engage key audiences and customers. As advocates , we will aggressively represent your interests in both time-proven and creative ways. Through the use of new media, we also will be activists for you and your ideas. The effects of our activist communications in a digital age can be dramatic and powerful, helping us motivate influential audiences to become passionate for your brands and your company
  27. 32. August 12th 2009 European New Business Progress and Challenges
  28. 33. Where are we now? Pitching <ul><li>Now on the pitch lists of major brands and businesses: </li></ul>Strategy: • Build new business alliances between our offices in Europe and the emerging markets to create future opportunities: MS&L South Africa, Asia-Pac • Provide on-going support to local offices’ new business drives 1 Migration <ul><li>Key migration opportunities developed so far this year including: </li></ul>Strategy: • Define client targets, people and simple process • Encourage offices to facilitate local client introductions 2 <ul><li>Pitch performance has been significantly improved </li></ul><ul><li>Pan European pitches in progress: Agence Francaise pour les Investissements Internationaux, Lufthansa, Pfizer, Chemoil </li></ul>| | | | | | | | | | | |
  29. 34. Empowering Europe To win local and regional business that will turn into our cornerstone clients of the future
  30. 35. PPT Template Design for Legal & General
  31. 36. MS&L Proposal for Legal & General General Insurance 20 May 2009
  32. 37. Online Adviser – taking ‘service’ online Traditionally our target audience bought insurance products from IFAs or brokers This traditionally enabled users to put a face to the business and create a close relationship of trust. MS&L suggests creating an online personality (a real person filmed offering L&G advice) that can directly answer questions posed by members of our target audience. Enables us to take a traditional approach but through a very modern medium. The personality used can be voted for by existing consumers and L&G employees – adding an element of interaction and driving people online The Online Avatar (L&G Adviser) offers the advice needed to support an online purchase Further recommendations Creates an opportunity to launch a new service to national personal finance and trade media Please note this idea is not accounted for in the budget or as part of the proposed retainer fee
  33. 38. PPT Template Design for Wella
  34. 39. SYSTEM PROFESSIONALS PICASSO ER PRODUCT STORY
  35. 40. RESULTS INFUSIONS WITH ANY MASK
  36. 41. Consumer Association (StiWa) My mother, sister, daughter My hairdresser My best friend Consumer Association (Okotest) Dermatologists Consumer tests in magazines A star hair stylist A well known international celebrity CONSUMER INSIGHT 2 THE ROLE OF THE STYLIST <ul><li>The hairdresser is one of the most important / trusted sources of product recommendation and information </li></ul><ul><ul><li>Ahead of celebrity stylists, dermatologists and even the best friend </li></ul></ul>The professional stylist is best positioned to help consumers in their confusion and prescribe suitable products for their needs. Research confirms that for most women ‘my hairdresser’ is one of the most influential and trusted sources of product information and recommendation. Therefore any new personalised hair care solution needs to be rooted in the expertise of a salon professional Relative Influencer Importance 14.3 12.3 10.7 6.1 4.7 4.4 3.7 3.3 1.4 0 2 4 6 8 10 12 14 16 Data shown from a recent Synovate study (475 women, Germany 2007)
  37. 42. PPT Template Design for MS&L HWC
  38. 43. Who are you to say that? The MS&L guide to credible health and wellness communicationin an increasingly hostile environment
  39. 44. Divider Slide Headline
  40. 45. Inside Page Slide Headline <ul><li>This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. </li></ul><ul><li>This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. </li></ul><ul><li>This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. This is a dummy copy, so please do not read it. </li></ul>
  41. 46. PPT Template Design for Samsonite
  42. 48. Divider Slide
  43. 49. Divider Slide
  44. 50. Divider Slide
  45. 51. Hear will be Headline <ul><li>This is a dummy copy, so please do not read it. </li></ul><ul><li>This is a dummy copy, so please </li></ul><ul><li>This is a dummy copy, so </li></ul><ul><li>This is a dummy copy, so please do not read it. </li></ul><ul><li>This is a dummy copy, so please do not read it. </li></ul><ul><li>This is a dummy copy, so please </li></ul><ul><li>This is a dummy copy, so </li></ul><ul><li>This is a dummy copy, so please do not read it. </li></ul>
  46. 52. Hear will be Headline ACTIVITY CONSULTANT MD D ASD AD AM AE TOTAL 325 275 225 160 110 75 Fees Expenses PRESS OFFICE MANAGEMENT & REPORTING Administration Designated phoneline 1 2 8 1,605.00 Field Press Office Telephone 09.00 - 17.00; source products for fulfillment; prepare mailing labels and package products; input into product tracking report Client alerts of coverage; month end report, disc burn of all coverage; input to monthly tracker; reporting, cuttings 1 2 1.5 10 1,460.00 100.00 Total 0 275 675 320 1,045 750 3,065.00 100.00 PRESS OFFICE MEDIA ACTIVITY Media lists: compile and manage - trade, national, consumer, regional and online Press releases: Monthly product release, seasonal releases (x2), 1 5 20 2,275.00 500.00 Press releases: ad hoc, proactive creative mailers/email Annual news & feature calendar: produce, plan activity and action Seasonal feature calendar: produce, plan activity and action 5 20 2,050.00 1,000.00 Media bonding: meeting individual journalists, appointments at showroom Press event: Option 1 within showroom (twice yearly) Press event: Option 2 external venue (twice yearly) Showroom management/activity: integration of collections (twice yearly) Awards: Identify and manage entries trade and consumer Total 0 0 225 0 1,100 1,500 4,325.00 500.00 PROGRAMME TOTAL - 275.00 900.00 320.00 2,145.00 2,250.00 7,390.00 600.00 GRAND TOTAL 7,990.00 X 12 95,880.00 months
  47. 53. PPT Template Design for Lion Nathan
  48. 54. PR PRESENTATION
  49. 55. Here will be Headline <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul><ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul><ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul><ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul>
  50. 56. PR PRESENTATION
  51. 57. Here will be Headline <ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul><ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul><ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul><ul><li>This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. This is a dummy copy, so pls. do not read it. </li></ul>
  52. 58. PPT Template Design for Sophos
  53. 59. Title Slide Option-01
  54. 60. Divider Slide Option – 01
  55. 61. Inside Slide, Option – 01 Inside Slide, Option - 01
  56. 62. Title Slide Option – 02
  57. 63. Divider Slide, Option – 02
  58. 64. Inside Slide, Option – 02 Inside Slide, Option - 02
  59. 65. PPT Template Design for Emirates NBD through Capital MS&L, Dubai
  60. 66. Working Draft Last Modified 10/6/2007 12:07:22 PM India Standard Time Printed 10/5/2007 11:08:14 AM India Standard Time 1Q 2009 Financial Results 29 APRIL 2009
  61. 67. Click to edit Master title style It is possible that this presentation could or may contain forward-looking statements that are based on current expectations or beliefs, as well as assumptions about future events. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements often use words such as anticipate, target, expect, estimate, intend, plan, goal, believe, will, may, should, would, could or other words of similar meaning. There are several factors which could cause actual results to differ materially from those expressed or implied in forward looking statements. Among the factors that could cause actual results to differ materially from those described in the forward-looking statements are changes in the global. Emirates NBD undertakes no obligation to revise or update any forward looking statement contained within this presentation, regardless of whether those statements are affected as a result of new information, future events or otherwise.
  62. 68. Highlights: First Quarter 2009 
  63. 69. 1Q 2009 Financial Results 29 APRIL 2009
  64. 70. Forward Looking Statements It is possible that this presentation could or may contain forward-looking statements that are based on current expectations or beliefs, as well as assumptions about future events. These forward-looking statements can be identified by the fact that they do not relate only to historical or current facts. Forward-looking statements often use words such as anticipate, target, expect, estimate, intend, plan, goal, believe, will, may, should, would, could or other words of similar meaning. Undue reliance should not be placed on any such statements because, by their very nature. There are several factors which could cause actual results to differ materially from those expressed or implied in forward looking statements. Future exchange and interest rates, changes in tax rates and future business combinations or dispositions. Emirates NBD undertakes no obligation to revise or update any forward looking statement contained within this presentation, regardless of whether those statements are affected as a result of new information, future events or otherwise.
  65. 71. PPT Template Design for Capital MS&L, Dubai for Middle East Coal Pitch
  66. 72. June 17, 2009 Strategic Communications to Build Reputation and Business in Middle East and Asia
  67. 73. Contents Section Page 2 3 4 9 14 40 50
  68. 74. Malaysia Program Budget Program and Activity Fees Expenses Total <ul><li>Media Relations </li></ul><ul><ul><li>Press conference </li></ul></ul><ul><ul><li>One-on-one interviews </li></ul></ul><ul><ul><li>CEO profiling interviews </li></ul></ul><ul><ul><li>Media meet-and-greet </li></ul></ul><ul><ul><li>Press release (turnaround) </li></ul></ul><ul><ul><li>Media monitoring (monthly) </li></ul></ul>a)US$5,000/conference b)US$2,500 /interview c) US$4,000/interview d)US$2,500/session e) US$2,000 f) US$2,500 a)US$500 b)US$250 c)US$400 d)US$250 e) US$200 f) US$250 Total: a)US$5,500 b)US$2,750 c)US$4,400 d)US$2,750 e) US$2,200 f) US$2,750
  69. 75. Why MS&L is the right partner
  70. 76. Why MS&L is the right partner
  71. 77. Why MS&L is the right partner
  72. 78. Why MS&L is the right partner CHINA
  73. 79. Why MS&L is the right partner SINGAPORE
  74. 80. Why MS&L is the right partner INDONESIA
  75. 81. Presentation Documents
  76. 95. Poster Design
  77. 99. E-mailers
  78. 103. Award Template
  79. 106. Middle East Coal Company Project work for Capital MS&L Dubai
  80. 111. <ul><li>In the pipeline </li></ul><ul><li>Collaboration with MS&L Atlanta for creative support for a large Novartis/CibaVision company event in Dubai. </li></ul><ul><li>In talks with MS&L Deutschland for supporting them on internal as well as NBD work </li></ul><ul><li>Partnering with MS&L Singapore & MS&L China for creative support for various internal and new business marketing requirements </li></ul><ul><li>Planning to work for website for MS&L Japan </li></ul><ul><li>In discussions with MS&L Washington for Creative Support </li></ul>Hanmer MS&L Studios Division In-sourcing / Outsourcing Operations
  81. 112. Thank you

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