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    Metieta Presentation Metieta Presentation Presentation Transcript

    •  
    • We started as a mass media solutions agency
      • Planning
      • Buying
      • Releasing
    • But looking at the future this is what our Brand Promise is…
      • Our Brand Promise
      Systematic Chaos
      • What do you see? Mass or a cluster of like-minded people or an individual?
      Chaos at VT Station - Mumbai
    • Chaos on a Truck – Western China What do you see? Mass or a cluster of like-minded people or an individual?
    • Chaos at Heathrow Airport - London What do you see? Mass or a cluster of like-minded people or an individual?
      • We see the individual first, each having a very different profile, touch points and passion points. Every individual is getting very complex in terms of likes and dislikes and purchase behavior
      • Then we see cluster of like-minded people who have similar demographics and psychographics
      • And we just don’t see masses (except that it is an awareness campaign)
      Putting method to the madness (chaos)
    • Systematic Chaos
      • This is where our proprietary account planning model of managing the masses in a systematic and focused manner comes in the being
      • It focuses on cluster and individuals
      • Mass communication is only used in this model if a blanket approach is required to make the brand or a re-branding or a new service or a new product known to the people across a a large geographical spread in a very less time
    • Systematic Chaos
      • We are not against mass media solutions, but we believe that it should be only used very judiciously and only for certain advertising objectives
      • If used for every communication requirement, it can really make you spend some huge amount of money without any return on investment
    • Systematic Chaos
      • Negatives of mass media if used indiscreetly
      • One message doesn’t necessarily appeal to every relevant target audience
      • Attention span is much shorter and hence they grasp only some information from the entire communication
      • Does not have the personal touch
      • Targets irrelevant audiences and hence huge wastage of investment
      • Cost per 1000 of the relevant target audience becomes normally very high and hence the ROI is severely affected
      • Expensive
      • Results cannot be monitored in true sense, though the post-test research can give an indication of the success of the campaign
      • Threatened by digital platform in the long run
    • Systematic Chaos
      • Positives of cluster and individual communication
      • Messages can be customized as per the profile of the cluster or an individual
      • Attention span is far more higher and hence they can grasp the entire information
      • Has a personal touch
      • Targets relevant audiences and hence no wastage of investment
      • Inexpensive and ROI is much higher
      • Results can be monitored in totality
      • Future of communication with advent of digital medium specifically
    • Systematic Chaos
      • This is what Metieta aspires to do and deliver the brand promise of providing cost-effective, focused and appropriate communication
      • Pursuing paradigm shift from: Mass to Cluster to Individual
    • Systematic Chaos
      • Systematic Chaos is an account planning model based on insights and observation, which gives huge weightage on providing cost-effective and customized communication solutions to the relevant audiences
    • Systematic Chaos
      • Various stages of this planning model
      Discover Systematic Chaos Develop Deliver Determine Define
    • Systematic Chaos
      • Various stages of this planning model
      • Discover:
      • Understanding the product, company, macro environment, industry and competition
      • Understanding the communication activities undertaken by the company itself (if it is not a new offering) and that of competition, from branding, messaging, design and media perspective
      • Understanding the market segmentation
      • Identifying target audiences based on the demographics and psycho graphics
      • Understanding the relevant target audience through a primary research, basically to know the awareness, perceptions, attitude, preferences, lifestyle, insight in to their daily lives, purchase behaviour, media habits for the product vis-à-vis the competition
    • Systematic Chaos
      • Various stages of this planning model
      • Define:
      • Defining advertising objectives based on DAGMAR approach
      • Clear definition of what the campaign has to achieve (awareness, product information, change in perception or behaviour or attitude, establishing brand equity, drive indirect sales…) through a quantifiable measurable benchmark (from starting point to finish)
      • Define Target Audience profile and the likely clusters within, passion points, their daily routine and hence the touch points and media habits
      • Define the time period of the campaign
      • Define key messaging
    • Systematic Chaos
      • Various stages of this planning model
      • Develop:
      • Long-term and short-term strategic approach towards achieving the advertising objectives
      • Central creative idea and its extendibility and scalability
      • Creative strategy and plan
      • Media strategy and plan
    • Systematic Chaos
      • Various stages of this planning model
      • Deliver:
      • Creative execution as per the tactics
      • Media execution as per the tactics
    • Systematic Chaos
      • Various stages of this planning model
      • Determine:
      • A post-test research to determine whether the advertising objectives have been met among the relevant target audiences in the time frame defined
      • Identify gap (if any) and the root cause of the same
      • Revisit the “Discover” stage and update the same
      • Define the next communication objective
    • Metieta – Services we offer
      • Digital communications (Web and Mobile Phones)
      • Direct Marketing
      • Visual Merchandising
      • Ambient Media
      • Activation
      • Mass Media
    • Metieta – Our Clients
      • ACC
      • Torrent Pharmaceuticals
      • Torrent Power
      • Adani Group
      • Mundra Port and SEZ
      • Gangavaram Port
      • Harvard Business School
      • ENAM Financial
      • Vedanta Group
      • Disney Baby Care Products
      • Smyle range of products
      • ABG Cement
      • Gujarat Ambuja Cement
      • Facor Group
      • Italian Trade Commission
      • National Institute of Desing
      • Professional Tutorials
      • CNBC TV 18
      • Smyle range of products
      • Yash Birla Group
      • Dawnay Day AV
    • Metieta – Our Offices
      • Metieta Media Solutions Pvt Ltd.
      • Ahmedabad
      • Krishna, B Wing, Fourth Floor, Opp. Devashish School
      • Behind Punjab Automobiles
      • Off.S.G.Highway, Bodakdev, Ahmedabad 380 054, INDIA
      • T: +91-79-2687 0983, 2687 1350, 2687 2455
      • F: +91-79-2687 1767
      • E: [email_address]
      • W: www.metieta.in