We started as a mass media solutions agency <ul><li>Planning </li></ul><ul><li>Buying </li></ul><ul><li>Releasing </li></ul>
But looking at the  future  this is what our  Brand Promise  is…
<ul><li>Our Brand Promise </li></ul>Systematic  Chaos
<ul><li>What do you see? Mass or a cluster of like-minded people or an individual?  </li></ul>Chaos at VT Station -  Mumbai
Chaos on a Truck –  Western China What do you see? Mass or a cluster of like-minded people or an individual?
Chaos at Heathrow Airport -  London What do you see? Mass or a cluster of like-minded people or an individual?
<ul><li>We see the individual first, each having a very different profile, touch points and passion points. Every individu...
Systematic  Chaos <ul><li>This is where our proprietary account planning model of managing the masses in a systematic and ...
Systematic  Chaos <ul><li>We are not against mass media solutions, but we believe that it should be only used very judicio...
Systematic  Chaos <ul><li>Negatives of mass media if used indiscreetly </li></ul><ul><li>One message doesn’t necessarily a...
Systematic  Chaos <ul><li>Positives of cluster and individual communication </li></ul><ul><li>Messages can be customized a...
Systematic  Chaos <ul><li>This is what Metieta aspires to do and deliver the brand promise of providing cost-effective, fo...
Systematic  Chaos <ul><li>Systematic Chaos  is an account planning model based on insights and observation, which gives hu...
Systematic  Chaos <ul><li>Various stages of this  planning model </li></ul>Discover Systematic Chaos Develop Deliver Deter...
Systematic  Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Discover: </li></ul><ul><li>Understandin...
Systematic  Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Define: </li></ul><ul><li>Defining adver...
Systematic  Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Develop: </li></ul><ul><li>Long-term and...
Systematic  Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Deliver: </li></ul><ul><li>Creative exec...
Systematic  Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Determine: </li></ul><ul><li>A post-test...
Metieta  – Services we offer <ul><li>Digital communications (Web and Mobile Phones) </li></ul><ul><li>Direct Marketing </l...
Metieta  – Our Clients <ul><li>ACC </li></ul><ul><li>Torrent Pharmaceuticals </li></ul><ul><li>Torrent Power </li></ul><ul...
Metieta  – Our Offices <ul><li>Metieta  Media  Solutions Pvt Ltd. </li></ul><ul><li>Ahmedabad </li></ul><ul><li>Krishna, B...
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Metieta Presentation

  1. 2. We started as a mass media solutions agency <ul><li>Planning </li></ul><ul><li>Buying </li></ul><ul><li>Releasing </li></ul>
  2. 3. But looking at the future this is what our Brand Promise is…
  3. 4. <ul><li>Our Brand Promise </li></ul>Systematic Chaos
  4. 5. <ul><li>What do you see? Mass or a cluster of like-minded people or an individual? </li></ul>Chaos at VT Station - Mumbai
  5. 6. Chaos on a Truck – Western China What do you see? Mass or a cluster of like-minded people or an individual?
  6. 7. Chaos at Heathrow Airport - London What do you see? Mass or a cluster of like-minded people or an individual?
  7. 8. <ul><li>We see the individual first, each having a very different profile, touch points and passion points. Every individual is getting very complex in terms of likes and dislikes and purchase behavior </li></ul><ul><li>Then we see cluster of like-minded people who have similar demographics and psychographics </li></ul><ul><li>And we just don’t see masses (except that it is an awareness campaign) </li></ul>Putting method to the madness (chaos)
  8. 9. Systematic Chaos <ul><li>This is where our proprietary account planning model of managing the masses in a systematic and focused manner comes in the being </li></ul><ul><li>It focuses on cluster and individuals </li></ul><ul><li>Mass communication is only used in this model if a blanket approach is required to make the brand or a re-branding or a new service or a new product known to the people across a a large geographical spread in a very less time </li></ul>
  9. 10. Systematic Chaos <ul><li>We are not against mass media solutions, but we believe that it should be only used very judiciously and only for certain advertising objectives </li></ul><ul><li>If used for every communication requirement, it can really make you spend some huge amount of money without any return on investment </li></ul>
  10. 11. Systematic Chaos <ul><li>Negatives of mass media if used indiscreetly </li></ul><ul><li>One message doesn’t necessarily appeal to every relevant target audience </li></ul><ul><li>Attention span is much shorter and hence they grasp only some information from the entire communication </li></ul><ul><li>Does not have the personal touch </li></ul><ul><li>Targets irrelevant audiences and hence huge wastage of investment </li></ul><ul><li>Cost per 1000 of the relevant target audience becomes normally very high and hence the ROI is severely affected </li></ul><ul><li>Expensive </li></ul><ul><li>Results cannot be monitored in true sense, though the post-test research can give an indication of the success of the campaign </li></ul><ul><li>Threatened by digital platform in the long run </li></ul>
  11. 12. Systematic Chaos <ul><li>Positives of cluster and individual communication </li></ul><ul><li>Messages can be customized as per the profile of the cluster or an individual </li></ul><ul><li>Attention span is far more higher and hence they can grasp the entire information </li></ul><ul><li>Has a personal touch </li></ul><ul><li>Targets relevant audiences and hence no wastage of investment </li></ul><ul><li>Inexpensive and ROI is much higher </li></ul><ul><li>Results can be monitored in totality </li></ul><ul><li>Future of communication with advent of digital medium specifically </li></ul>
  12. 13. Systematic Chaos <ul><li>This is what Metieta aspires to do and deliver the brand promise of providing cost-effective, focused and appropriate communication </li></ul><ul><li>Pursuing paradigm shift from: Mass to Cluster to Individual </li></ul>
  13. 14. Systematic Chaos <ul><li>Systematic Chaos is an account planning model based on insights and observation, which gives huge weightage on providing cost-effective and customized communication solutions to the relevant audiences </li></ul>
  14. 15. Systematic Chaos <ul><li>Various stages of this planning model </li></ul>Discover Systematic Chaos Develop Deliver Determine Define
  15. 16. Systematic Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Discover: </li></ul><ul><li>Understanding the product, company, macro environment, industry and competition </li></ul><ul><li>Understanding the communication activities undertaken by the company itself (if it is not a new offering) and that of competition, from branding, messaging, design and media perspective </li></ul><ul><li>Understanding the market segmentation </li></ul><ul><li>Identifying target audiences based on the demographics and psycho graphics </li></ul><ul><li>Understanding the relevant target audience through a primary research, basically to know the awareness, perceptions, attitude, preferences, lifestyle, insight in to their daily lives, purchase behaviour, media habits for the product vis-à-vis the competition </li></ul>
  16. 17. Systematic Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Define: </li></ul><ul><li>Defining advertising objectives based on DAGMAR approach </li></ul><ul><li>Clear definition of what the campaign has to achieve (awareness, product information, change in perception or behaviour or attitude, establishing brand equity, drive indirect sales…) through a quantifiable measurable benchmark (from starting point to finish) </li></ul><ul><li>Define Target Audience profile and the likely clusters within, passion points, their daily routine and hence the touch points and media habits </li></ul><ul><li>Define the time period of the campaign </li></ul><ul><li>Define key messaging </li></ul>
  17. 18. Systematic Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Develop: </li></ul><ul><li>Long-term and short-term strategic approach towards achieving the advertising objectives </li></ul><ul><li>Central creative idea and its extendibility and scalability </li></ul><ul><li>Creative strategy and plan </li></ul><ul><li>Media strategy and plan </li></ul>
  18. 19. Systematic Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Deliver: </li></ul><ul><li>Creative execution as per the tactics </li></ul><ul><li>Media execution as per the tactics </li></ul>
  19. 20. Systematic Chaos <ul><li>Various stages of this planning model </li></ul><ul><li>Determine: </li></ul><ul><li>A post-test research to determine whether the advertising objectives have been met among the relevant target audiences in the time frame defined </li></ul><ul><li>Identify gap (if any) and the root cause of the same </li></ul><ul><li>Revisit the “Discover” stage and update the same </li></ul><ul><li>Define the next communication objective </li></ul>
  20. 21. Metieta – Services we offer <ul><li>Digital communications (Web and Mobile Phones) </li></ul><ul><li>Direct Marketing </li></ul><ul><li>Visual Merchandising </li></ul><ul><li>Ambient Media </li></ul><ul><li>Activation </li></ul><ul><li>Mass Media </li></ul>
  21. 22. Metieta – Our Clients <ul><li>ACC </li></ul><ul><li>Torrent Pharmaceuticals </li></ul><ul><li>Torrent Power </li></ul><ul><li>Adani Group </li></ul><ul><li>Mundra Port and SEZ </li></ul><ul><li>Gangavaram Port </li></ul><ul><li>Harvard Business School </li></ul><ul><li>ENAM Financial </li></ul><ul><li>Vedanta Group </li></ul><ul><li>Disney Baby Care Products </li></ul><ul><li>Smyle range of products </li></ul><ul><li>ABG Cement </li></ul><ul><li>Gujarat Ambuja Cement </li></ul><ul><li>Facor Group </li></ul><ul><li>Italian Trade Commission </li></ul><ul><li>National Institute of Desing </li></ul><ul><li>Professional Tutorials </li></ul><ul><li>CNBC TV 18 </li></ul><ul><li>Smyle range of products </li></ul><ul><li>Yash Birla Group </li></ul><ul><li>Dawnay Day AV </li></ul>
  22. 23. Metieta – Our Offices <ul><li>Metieta Media Solutions Pvt Ltd. </li></ul><ul><li>Ahmedabad </li></ul><ul><li>Krishna, B Wing, Fourth Floor, Opp. Devashish School </li></ul><ul><li>Behind Punjab Automobiles </li></ul><ul><li>Off.S.G.Highway, Bodakdev, Ahmedabad 380 054, INDIA </li></ul><ul><li>T: +91-79-2687 0983, 2687 1350, 2687 2455 </li></ul><ul><li>F: +91-79-2687 1767 </li></ul><ul><li>E: [email_address] </li></ul><ul><li>W: www.metieta.in </li></ul>

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