Transformation customer-experience-and-commerce

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How do we present our case for Customer Experience in the board room? We often talk about Transformation through Customer Experience but yet that message is not resonating in the board room especially for B2B companies. This is my keynote slides and video from the B2B Multi-Channel event.

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Transformation customer-experience-and-commerce

  1. 1. TRANSFORMATION, and commerce NOITMRASONFRAT,
  2. 2. what if you can’t -46% +22.5% CX leaders CX laggards Customer Experience Laggards vs Leaders: 5-year stock performance
  3. 3. aggressive
  4. 4. search 1 2action 3 4account mobile CONTENT
  5. 5. (traffic x conversion x AOV)
  6. 6. (traffic x conversion x AOV)loyalty - (operating cost)
  7. 7. set new expectations. transformation.
  8. 8. www.ecommerceandb2b.com justin_king | justin@ecommerceandb2b.com thank you!

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