Internet Searching - September 2011
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Internet Searching - September 2011

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  • This slide provides an overview of the research lecture.
  • Understanding the difference between primary and secondary research is an important concept. One example of primary research is when you create a survey instrument and collect your own data. Secondary research usually comes in the form of published findings or research reports. Primary SourcesPrimary sources are original materials. They are from the time period involved and have not been filtered through interpretation. Diaries Interviews (legal proceedings, personal, telephone, e-mail) , Letters, Original Documents (i.e. birth certificate or a trial transcript), Patents, Photographs, Proceedings of Meetings, Conferences and Symposia, Survey Research (such as market surveys and public opinion polls), Works of Literature Secondary SourcesSecondary sources are accounts written after the fact with the benefit of hindsight. They are interpretations and evaluations of primary sources. Secondary sources are not evidence, but rather commentary on and discussion of evidence. Biographies, Commentaries, Dissertations, Indexes, Abstracts, Bibliographies (used to locate primary & secondary sources), Journal Articles, Monographs Tertiary SourcesTertiary sources consist of information which is a distillation and collection of primary and secondary sources. Almanacs Encyclopedias Fact books
  • Other search engines or meta search engines: Dogpile, Mamma, AltaVista. Directories include the Librarians Index to the Internet, MeL, IPL (Internet Public Library).
  • Introductory slide for the next section of the lecture.
  • Click on 360 Search to search multiple databases (Lexis/Nexis, Proquest, Marketresearch.com, MeL, NetLibrary). Proquest, Lexis/Nexis and MeL are the most heavily used databases. NetLibrary includes only books, no articles.The additional databases are focused on specific content areas:BizMiner – market research reports or financial reports for specific industries. Can sort by state or city.Hoovers – company information. Provides more in depth information than you will find in the Hoovers information available via Proquest (more financial information). CountryWatch – country information (geography, political outlook, social outlook, etc) on the 192 countries recognized by the United Nations. DON’T FORGET to check out the Research Guides (Cleary Research Wiki: http://resources.cleary.edu), the Library Blog (http://clearylibrarian.wordpress.com), and remember there is a NoodleTools link (http://www.noodletools.com) as well.
  • Independent links to the wiki, blog, and Noodletools (you don’t have to link through the Cleary Online Library).

Internet Searching - September 2011 Internet Searching - September 2011 Presentation Transcript

  • 1
    Internet Searching
    Jane Ellen Innes
    Cleary University Library
    jeinnes@cleary.edu
    Sep 2011
  • What we are covering
    What is research?
    Critical thinking
    Internet searching (search engines, strategies, tips)
    Cleary’s proprietary databases
    Proquest, Lexis/Nexis/Mel
    Others
    Evaluating information
    2
  • What is Research?
    Primary versus secondary research
    Writing process stage 2: collecting
    How does research benefit your papers?
    Credibility
    Professionalism
    Where to begin
    3
  • Critical Thinking
    What is critical thinking and why is it important?
    Critical Thinking
    Taking what you know, combining with what you learn to reach new conclusion
    Start with broad concepts and narrow
    4
  • 5
    Better searching with critical thinking
    Who is interested in what you are looking for?
    Learn about your topic as you search
    Get information from search summaries
    Increase your topic specific vocabulary as you search
  • Topic Worksheet
    A Topic Worksheet is linked at the bottom of this lesson page.
    Created by Joe Barker, Teaching Library, UC Berkeley
    Use search engines to increase your vocabulary on your topic. Take the information you learn from general Internet searches and search the Cleary Online Library.
    6
  • Searching
    Internet Searching
    Search Engines
    7
  • What are Search Engines?
    Large databases
    Full text of web pages
    Use keywords matching words in pages you want
    Built by computer robot programs
    No selectivity, no evaluation for reliability
    Each is different - Minimal standardization
    All accept “quotes” to search as phrase
    Good ones assume AND between words
    4/26/10
    8
  • How do you measure a search engine’s value?
    Size, freshness & unique pages
    How comprehensive are they?
    Ranking of results
    What order are results displayed in?
    Default search mode effectiveness
    Intuitive and easy to use?
    Advanced search options
    Can you perform complex searches
    Can you limit by date, type of site, etc?
    Overall convenience and usefulness
    Do you get junk or good stuff?
    9
  • How to get the best results from search engines
    Match words in pages - FULL TEXT
    Be as specific as you can
    search on distinctive words - fallujah
    put “phrases in quotes”“collateral damage”
    scan your question for good search terms
    Start with one or two words or phrases
    add as needed to focus results
    4/26/10
    10
  • BOOLEAN SEARCHING
    4/26/10
    11
  • 4/26/10
    12
    Meta Search Engines
    Meta Search Engines search multiple sites and retrieve combined results.
    Meta Search Engines Explained (thanks UC Berkeley)
    Multiple Search Engines, Meta Search Engines, or Metacrawlers(SearchEngineShowdown)
  • Choosing the Best Search Engine
    Check NoodleTools (yes, NoodleTools): Search Engine Advice
    UC Berkeley Recommendations
    Search Engine Recommendations
    Subject Directory Recommendations
    10 Best Search Engines of 2011 (About.com)
    4/26/10
    13
  • 4/26/10
    14
    Get a second opinion
    Statistics say no search engine has it all
    Only about 60% of pages in Google are also in other search engines
    Only 50% of pages in any search engine database are also found in all others
    Use another search engine
    Search Engine Showdown - http://www.searchengineshowdown.com/
  • Alternative beyond Google
    AskX - http://www.askx.com
    Bing - http://www.bing.com/
    Exalead (http://www.exalead.com/search)
    Create your customized launching page with Exalead
    4/26/10
    15
  • Need a quick fact?
    Answers.com - http://answers.com
    Yahoo Answers: http://answers.yahoo.com
    Askville - http://askville.amazon.com/Index.do
    Use with caution; some are more reliable than others.
    4/26/10
    16
  • 4/26/10
    17
    Statistics Sources
    Nation Master - http://www.nationmaster.com
    State Master - http://www.statemaster.com
    Source for state, national and international statistics
    Cool tool for presenting graphical information
    Data from WHO, World Ban, CIA World Factbook, World Resources Institute, etc.
  • 4/26/10
    18
    Scholarly Sources
    Some resources require fees – good for reviewing reference lists of similar topics
    Google Scholar - http://scholar.google.com/
    InfoMine - http://infomine.ucr.edu/
    What’s the difference between a scholarly source and a magazine?(courtesy of Univ. Central Florida Libraries)
  • Cleary Online Libraries
    Login information
    Databases and focus areas
    Proquest
    Basic search, topic search, publication search
    Lexis Nexis
    Updated format makes searching easy
    MeL
    Other, topic specific databases (marketresearch.com, Hoover, NetLibrary)
    4/26/10
    19
  • Cleary Online Library Login Information
    4/26/10
    20
  • This is the opening screen of the online library.
    If you click on the ? Icon you’ll find more information about each database.
    Sep 2010
    21
  • 4/26/10
    22
  • Lexis Nexis
    4/26/10
    23
  • MeL
    4/26/10
    24
  • Market Research
    4/26/10
    25
  • Hoovers
    4/26/10
    26
  • CountryWatch
    4/26/10
    27
  • Additional Resources
    Cleary Research Wiki
    http://resources.cleary.edu
    Cleary Library Blog
    http://clearylibrarian.wordpress.com
    NoodleTools
    http://www.noodletools.com
    4/26/10
    28
  • Remember
    Check the Cleary Research Wiki for information on conducting research
    The more you research, the better you get at it
    Be patient and don’t always assume that the FIRST article you find is the best.
    4/26/10
    29
  • EVALUATING INFORMATION
    If you are using material that you’ve found via the Cleary Library, there is no need for further evaluation.
    If you’ve found some great information on the Internet . . . You need to investigate a little further. . .
    4/26/10
    30
  • Evaluating Information
    Why Evaluate What You Find on the Web?
    Anyone can put up a Web page about anything  for pennies  in minutes
    Many pages not kept up-to-date
    No quality control
    4/26/10
    31
  • 4/26/10
    32
    Evaluating Information
    Wikipedia: Good place to start but NOT a definitive source.
    DO NOT cite in your reference list
    Citizendium (signed Wiki)
    http://en.citizendium.org/wiki/Main_Page
  • 4/26/10
    33
    Ask yourself
    Credentials for the subject matter ?
    “About us” “Philosophy” “Background” “Biography”
    Is it recent or current enough ?
    Look for “last updated” date - usually at bottom
    Why it the page put on the Web?
    Inform, explain, persuade, sell, entice, share, disclose?
    Parody or satire?
    Is it appropriate for your purpose?
  • 4/26/10
    34
    Remember
    • You will rarely find an article that is exactly on your topic. 
    • Learn to use the information you have to make your point.
  • 04/26/10
    35
    Finally
    • Use the information you have at hand to find more information – look at URLs, references to additional articles, statistics.
    • Research will take more time than you think.  Plan ahead!
    **