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Internet Searching - September 2011
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Internet Searching - September 2011

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  • This slide provides an overview of the research lecture.
  • Understanding the difference between primary and secondary research is an important concept. One example of primary research is when you create a survey instrument and collect your own data. Secondary research usually comes in the form of published findings or research reports. Primary SourcesPrimary sources are original materials. They are from the time period involved and have not been filtered through interpretation. Diaries Interviews (legal proceedings, personal, telephone, e-mail) , Letters, Original Documents (i.e. birth certificate or a trial transcript), Patents, Photographs, Proceedings of Meetings, Conferences and Symposia, Survey Research (such as market surveys and public opinion polls), Works of Literature Secondary SourcesSecondary sources are accounts written after the fact with the benefit of hindsight. They are interpretations and evaluations of primary sources. Secondary sources are not evidence, but rather commentary on and discussion of evidence. Biographies, Commentaries, Dissertations, Indexes, Abstracts, Bibliographies (used to locate primary & secondary sources), Journal Articles, Monographs Tertiary SourcesTertiary sources consist of information which is a distillation and collection of primary and secondary sources. Almanacs Encyclopedias Fact books
  • Other search engines or meta search engines: Dogpile, Mamma, AltaVista. Directories include the Librarians Index to the Internet, MeL, IPL (Internet Public Library).
  • Introductory slide for the next section of the lecture.
  • Click on 360 Search to search multiple databases (Lexis/Nexis, Proquest, Marketresearch.com, MeL, NetLibrary). Proquest, Lexis/Nexis and MeL are the most heavily used databases. NetLibrary includes only books, no articles.The additional databases are focused on specific content areas:BizMiner – market research reports or financial reports for specific industries. Can sort by state or city.Hoovers – company information. Provides more in depth information than you will find in the Hoovers information available via Proquest (more financial information). CountryWatch – country information (geography, political outlook, social outlook, etc) on the 192 countries recognized by the United Nations. DON’T FORGET to check out the Research Guides (Cleary Research Wiki: http://resources.cleary.edu), the Library Blog (http://clearylibrarian.wordpress.com), and remember there is a NoodleTools link (http://www.noodletools.com) as well.
  • Independent links to the wiki, blog, and Noodletools (you don’t have to link through the Cleary Online Library).
  • Transcript

    • 1. 1
      Internet Searching
      Jane Ellen Innes
      Cleary University Library
      jeinnes@cleary.edu
      Sep 2011
    • 2. What we are covering
      What is research?
      Critical thinking
      Internet searching (search engines, strategies, tips)
      Cleary’s proprietary databases
      Proquest, Lexis/Nexis/Mel
      Others
      Evaluating information
      2
    • 3. What is Research?
      Primary versus secondary research
      Writing process stage 2: collecting
      How does research benefit your papers?
      Credibility
      Professionalism
      Where to begin
      3
    • 4. Critical Thinking
      What is critical thinking and why is it important?
      Critical Thinking
      Taking what you know, combining with what you learn to reach new conclusion
      Start with broad concepts and narrow
      4
    • 5. 5
      Better searching with critical thinking
      Who is interested in what you are looking for?
      Learn about your topic as you search
      Get information from search summaries
      Increase your topic specific vocabulary as you search
    • 6. Topic Worksheet
      A Topic Worksheet is linked at the bottom of this lesson page.
      Created by Joe Barker, Teaching Library, UC Berkeley
      Use search engines to increase your vocabulary on your topic. Take the information you learn from general Internet searches and search the Cleary Online Library.
      6
    • 7. Searching
      Internet Searching
      Search Engines
      7
    • 8. What are Search Engines?
      Large databases
      Full text of web pages
      Use keywords matching words in pages you want
      Built by computer robot programs
      No selectivity, no evaluation for reliability
      Each is different - Minimal standardization
      All accept “quotes” to search as phrase
      Good ones assume AND between words
      4/26/10
      8
    • 9. How do you measure a search engine’s value?
      Size, freshness & unique pages
      How comprehensive are they?
      Ranking of results
      What order are results displayed in?
      Default search mode effectiveness
      Intuitive and easy to use?
      Advanced search options
      Can you perform complex searches
      Can you limit by date, type of site, etc?
      Overall convenience and usefulness
      Do you get junk or good stuff?
      9
    • 10. How to get the best results from search engines
      Match words in pages - FULL TEXT
      Be as specific as you can
      search on distinctive words - fallujah
      put “phrases in quotes”“collateral damage”
      scan your question for good search terms
      Start with one or two words or phrases
      add as needed to focus results
      4/26/10
      10
    • 11. BOOLEAN SEARCHING
      4/26/10
      11
    • 12. 4/26/10
      12
      Meta Search Engines
      Meta Search Engines search multiple sites and retrieve combined results.
      Meta Search Engines Explained (thanks UC Berkeley)
      Multiple Search Engines, Meta Search Engines, or Metacrawlers(SearchEngineShowdown)
    • 13. Choosing the Best Search Engine
      Check NoodleTools (yes, NoodleTools): Search Engine Advice
      UC Berkeley Recommendations
      Search Engine Recommendations
      Subject Directory Recommendations
      10 Best Search Engines of 2011 (About.com)
      4/26/10
      13
    • 14. 4/26/10
      14
      Get a second opinion
      Statistics say no search engine has it all
      Only about 60% of pages in Google are also in other search engines
      Only 50% of pages in any search engine database are also found in all others
      Use another search engine
      Search Engine Showdown - http://www.searchengineshowdown.com/
    • 15. Alternative beyond Google
      AskX - http://www.askx.com
      Bing - http://www.bing.com/
      Exalead (http://www.exalead.com/search)
      Create your customized launching page with Exalead
      4/26/10
      15
    • 16. Need a quick fact?
      Answers.com - http://answers.com
      Yahoo Answers: http://answers.yahoo.com
      Askville - http://askville.amazon.com/Index.do
      Use with caution; some are more reliable than others.
      4/26/10
      16
    • 17. 4/26/10
      17
      Statistics Sources
      Nation Master - http://www.nationmaster.com
      State Master - http://www.statemaster.com
      Source for state, national and international statistics
      Cool tool for presenting graphical information
      Data from WHO, World Ban, CIA World Factbook, World Resources Institute, etc.
    • 18. 4/26/10
      18
      Scholarly Sources
      Some resources require fees – good for reviewing reference lists of similar topics
      Google Scholar - http://scholar.google.com/
      InfoMine - http://infomine.ucr.edu/
      What’s the difference between a scholarly source and a magazine?(courtesy of Univ. Central Florida Libraries)
    • 19. Cleary Online Libraries
      Login information
      Databases and focus areas
      Proquest
      Basic search, topic search, publication search
      Lexis Nexis
      Updated format makes searching easy
      MeL
      Other, topic specific databases (marketresearch.com, Hoover, NetLibrary)
      4/26/10
      19
    • 20. Cleary Online Library Login Information
      4/26/10
      20
    • 21. This is the opening screen of the online library.
      If you click on the ? Icon you’ll find more information about each database.
      Sep 2010
      21
    • 22. 4/26/10
      22
    • 23. Lexis Nexis
      4/26/10
      23
    • 24. MeL
      4/26/10
      24
    • 25. Market Research
      4/26/10
      25
    • 26. Hoovers
      4/26/10
      26
    • 27. CountryWatch
      4/26/10
      27
    • 28. Additional Resources
      Cleary Research Wiki
      http://resources.cleary.edu
      Cleary Library Blog
      http://clearylibrarian.wordpress.com
      NoodleTools
      http://www.noodletools.com
      4/26/10
      28
    • 29. Remember
      Check the Cleary Research Wiki for information on conducting research
      The more you research, the better you get at it
      Be patient and don’t always assume that the FIRST article you find is the best.
      4/26/10
      29
    • 30. EVALUATING INFORMATION
      If you are using material that you’ve found via the Cleary Library, there is no need for further evaluation.
      If you’ve found some great information on the Internet . . . You need to investigate a little further. . .
      4/26/10
      30
    • 31. Evaluating Information
      Why Evaluate What You Find on the Web?
      Anyone can put up a Web page about anything  for pennies  in minutes
      Many pages not kept up-to-date
      No quality control
      4/26/10
      31
    • 32. 4/26/10
      32
      Evaluating Information
      Wikipedia: Good place to start but NOT a definitive source.
      DO NOT cite in your reference list
      Citizendium (signed Wiki)
      http://en.citizendium.org/wiki/Main_Page
    • 33. 4/26/10
      33
      Ask yourself
      Credentials for the subject matter ?
      “About us” “Philosophy” “Background” “Biography”
      Is it recent or current enough ?
      Look for “last updated” date - usually at bottom
      Why it the page put on the Web?
      Inform, explain, persuade, sell, entice, share, disclose?
      Parody or satire?
      Is it appropriate for your purpose?
    • 34. 4/26/10
      34
      Remember
      • You will rarely find an article that is exactly on your topic. 
      • 35. Learn to use the information you have to make your point.
    • 04/26/10
      35
      Finally
      • Use the information you have at hand to find more information – look at URLs, references to additional articles, statistics.
      • 36. Research will take more time than you think.  Plan ahead!
      **