1. EDLD 590 SocialMedia in HE/SAElizabeth Broughton, ProfessorEric Heilmeier, UM Manager,Campus Information Centers
2. Agenda Introductions Developing, creating, and planning social media (use #edldsm12) Discussion with Dr. Junco Professional/Personal Digital Identity Social Media analytics Parking Lot discussion Case Studies
3. Social Media (WHAT IS IT??)
4. TWO CONCEPTS Roger’s Innovation Adoption Curve GROUNDSWELL
5. Authors Charlene Li & Josh BernoffOriginally written in 2007, expanded & revised in 2011
6. Simply put, Groundswell is a Groundswell is social trend insocial trend in which people which people use technology use technology to get the to get the things they needthings they need from each from each other, rather than from traditional institutions. other, rather than from traditional institutions like corporations.
7.  PEOPLE TECHNOLOGY ECONOMICS WHAT IS Groundswell GROUNDSWELL Collision of Three Forces IN STUDENT AFFAIRS?? Any Forces??
8. Powerful Groundswell Tools Social Technographics Profile* POST method –systematic process for social media plan 5 Strategies in groundswell  Listening  Talking  Energizing  Supporting  Embracing
9. Developed by Forrester researchFiguring out where your audience is on the “ladder”Using the information to better define your goalsUsing the information to better decide on technology
10. So how do we work with our students to create the Groundswell, andmore importantly, create unique opportunities for involvement—POST PEOPLE  Who is our audience?  Assess audience’s social activities? OBJECTIVES  What do we want to accomplish? Goals, talking with groundswell.  How do you want the relationship STRATEGY with students to change? Measure. TECHNOLOGY  What applications/technology should you build?
11. Examples of Institutions
12. Mapping out success Strategy Management Education Applications Cost Assessment ROI
13. EDLD 590#edldsm12Afternoon
14. Special Guest Dr. Rey Junco (@reyjunco)  http://www.reyjunco.com  Professor at Lack Haven University  Conducts research on how social media and other technologies (such as Facebook, Instant Messaging, Blogs, Twitter, and Cell Phones) impact the psychosocial development of college students.  Particularly interested in how technology can be used to enhance student academic success and engagement.
15. Discuss—Digital/virtual IdentityCreating YOUR digital Identity  What is a Digital Identity  How to create your own  How to manage/monitor  Issues w/ privacy
16. Social Media & Student Development Involvement requires •Obviously students are using social sitesphysical and psychological •Students use social sites to remain connected to families and friends, thus helping energy them perform better at college •Some students are only on Facebook or Twitter and only check it while on theInvolvement occurs along a computer, others are more invested and monitor their presence almost all the time.continuum •Some people dont participate in groups/pages while other contribute to causes they find important •Quantitative - We can measure how many students visit our sites or join our fan Involvement has pages, and get an idea of when they are interacting with us throughquantitative and qualitative insights/analytics •Qualitative - this needs to be explored more, but can so easily through focus features groups and conversationsDevelopment is proportional •Researchers such as Rey Junco (Lake Haven University) is doing some really interesting work around how social technology can enhance to quantity and quality of students academic performance and engagement. involvementEducational effectiveness is •How can student affairs professional better work with students who arent related to capacity to living in the Student Union, or arent the leaders/presidents of every major organization on campus. But still want to be involved with us through via increase involvement the internet and social networking sites?
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