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Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
Mvp development
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Mvp development

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MVP in the context of Lean Startup Machine workshops. …

MVP in the context of Lean Startup Machine workshops.
Attent a workshop : www.leanstartupmachine.com

Published in: Education, Business, Technology
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Transcript

  • 1. Building a Successful MVP
  • 2. What You Will Learn•  What is an MVP?•  What are the different types of MVPs?•  What does the MVP actually test?•  Examples of “good” MVPs•  Individual Assessments
  • 3. What is an MVP?“The minimum amount of effort you haveto do to complete exactly one turn of theBuild-Measure-Learn feedback loop.” - Eric Ries
  • 4. Don’t Be Misled…MVP ≠ a functioning product
  • 5. In Simpler Terms MVP = Experiment (Think: Minimum Viable Experiment)
  • 6. Goals of MVP•  Maximum validated learning with minimum effort.•  Minimum opportunity cost.•  Rapid testing and iteration.
  • 7. When do MVPs Get Created?1. Problem or Solution Hypothesis2. Make a Prediction3. Outline Assumptions4. Identify Riskiest Assumption ✔  5. Define Success Criterion
  • 8. Riskiest AssumptionTuesday, February 28, 2012
  • 9. Where do I Begin?•  Not all MVPs are created equal.•  MVP most appropriate… i.  For your business model ii.  Both minimum and viable iii.  Learn whether it succeeds or fails
  • 10. Types of MVPs1.  Problem Exploration2.  Product Pitch3.  Concierge(in order of increasing opportunity cost)
  • 11. Validation1.  Success criterion.2.  “Signal.”3.  “Foaming at the mouth.”
  • 12. Early Adopters“Foaming at the Mouth” means:1.  Have the problem2.  Aware they have the problem3.  Searched for a solution4.  Hacked a solution5.  Paid for a solution
  • 13. Problem ExplorationAn interaction focused on customer’sproblems to understand past behaviorand urgency.
  • 14. Problem Exploration Opportunity Cost: Very Low
  • 15. Examples of Problem Exploration1. Scene of the CustomerHighest geographic density of yourcustomer use case.
  • 16. Scene of the Customer
  • 17. Examples of Problem Exploration2. DoppelgangerSomeone already executing on your idea.
  • 18. Doppelganger
  • 19. Examples of Problem Exploration3. Conversation StarterGetting your customer’s attention andactivating their imagination.
  • 20. Conversation Starter
  • 21. Examples of Problem Exploration4. Menu of FeaturesFake features to ascertain which ones thecustomer is most interested in.
  • 22. Menu of Features
  • 23. Product PitchExchange of product for some form ofcurrency: time, money, or work.Tests the Riskiest Assumption associatedwith your Solution Hypothesis.
  • 24. Product Pitch Opportunity Cost: Very Low à Low
  • 25. Examples of Product Pitch1. Decreasing DiscountDecrease the discount over time for newsales.Think: Invalidation = discount rejected
  • 26. Examples of Product Pitch Now just $0.99!
  • 27. Examples of Product Pitch Now just $1.29!
  • 28. Examples of Product Pitch2. InnovatorLearn innovators’ tactics and see if youcan productize them into a solution.
  • 29. Examples of Product Pitch3. Better AlternativeGet the customers of the existing marketleader.
  • 30. Examples of Product Pitch4. MetaHave your customer design the firstversion of your product.
  • 31. Meta
  • 32. ConciergeManually delivering on the solution, as aservice to the customer, to see if thedelivery matches the customer’sexpectations and makes them happy.
  • 33. Concierge Opportunity Cost: Medium
  • 34. Examples of Concierge1. One Use CaseMaking your product function for only asingle use case.
  • 35. One Use Case
  • 36. Examples of Concierge2. Real Life SimulationIllusion of backend functionality orinfrastructure. Think: Validation = Reason to Build Out
  • 37. Real Life Simulation
  • 38. Real Life Simulation
  • 39. Real Life Simulation
  • 40. Real Life Simulation
  • 41. InteractiveWhat MVPs have you already created?
  • 42. Remember…Focus on testing your Riskiest Assumption
  • 43. Thanksryan@leanstartupmachine.com @ryanmaccarrigan

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