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Social Selling Webinar with Jeff Zelaya

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Learn more at http://jeffzelaya.com/social-selling-speaker/ …

Learn more at http://jeffzelaya.com/social-selling-speaker/
Social Selling is more than just a trending buzzword. Social selling will empower you to:
-Fill your sales pipeline with great opportunities
-Help you discover key insights about your prospects
-Get warm introductions and practically eliminate cold calling
-Connect with the key decision makers and influencers
-Close more deals and higher quality deals

Learn the fundamentals to social selling in this free webinar with LinkedIn expert and marketing consultant Jeff Zelaya.

Social Selling
Increase Your Leads, Sales and Profits
By: Jeff Zelaya
Agenda
Intro to Social Selling
Prospecting
Relationship Building
Closing
Pre-Requisites
Top Producer Mentality (Google “Top Producer Jeff Zelaya”)
LinkedIn All-Star Status (Google “LinkedIn All-Star Profile Checklist)
LinkedIn Premium (Starts at $15.95/month)
Belief and Love
What is Social Selling?
Leveraging your personal brand with a marketing and sales strategy that leads to better business relationships that result in increased sales
My Social Selling Story
$1.2 Million Dollars in Revenue Generated
Social Selling Helped Me Break Records
Social Selling will help you build awareness
Social Selling will help you build your reputation
Social Selling will help you with your education
Social Selling helps you find the target prospects
But you need a solid prospecting strategy
LinkedIn is essential for prospecting and can help you find key decision makers
Inbound opportunities are also possible, look at who's looked at your LinkedIn profile
A LinkedIn Premium account can deliver leads right to your email inbox
Successful Social Selling depends on great relationship building
“People buy from people, not from companies. Learn to show your personal side and get to know your prospects better. Think of it as making a friend before making a sale.”
- Jeff Zelaya
To Build Relationships
Provide value
Share relevant insights
Get involved in groups
Get to know your prospects
Help out when you can
Content is still the reigning king when it comes to social selling
Nurturing is crucial, take care of your people and they will take care of you
Face to face meetings are still the best for relationship building
Measure your engagement. Keep track of profile views, connections and status engagement. “If you can’t measure it, you can’t manage it” - Peter Drucker
In social selling the CLOSE is just the beginning of the relationship. Leverage your existing clients to get referrals, recommendations and be sure to reward your clients with special client only offers and attention.

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  • 1. Social Selling Webinar with Jeff SOCIAL SELLING IncreaseYour Leads, Sales and Profits Presented by: Jeff Zelaya 1
  • 2. Social Selling Webinar with Jeff AGENDA • Intro to Social Selling • Prospecting • Relationship Building • Closing
  • 3. Social Selling Webinar with Jeff PRE-REQUISITES • Top Producer Mentality (Google “Top Producer Jeff Zelaya”) • LinkedIn All-Star Status (Google “LinkedIn All-Star Profile Checklist) • LinkedIn Premium (Starts at $15.95/month) • Belief and Love
  • 4. Social Selling Webinar with Jeff TIMES CHANGE Adapt or die
  • 5. Social Selling Webinar with Jeff WHAT IS SOCIAL SELLING? Leveraging your personal brand with a marketing and sales strategy that leads to better business relationships that result in increased sales
  • 6. Social Selling Webinar with Jeff MY SOCIAL SELLING STORY “Necessity is the mother of invention”
  • 7. Social Selling Webinar with Jeff $1.2 MILLION IN REVENUESocial Selling Helped Me Break Records
  • 8. Social Selling Webinar with Jeff AWARENESS • Are you visible? • Where? • What? • How?
  • 9. Social Selling Webinar with Jeff REPUTATION • What are they saying about you? • Where? • Why? • How?
  • 10. Social Selling Webinar with Jeff EDUCATION • Listening • Learning • Teaching • Industry Expert
  • 11. Social Selling Webinar with Jeff PROSPECTING Finding our Targets
  • 12. Social Selling Webinar with Jeff PROSPECTING 101 • Strategy • Execution • Automation
  • 13. Social Selling Webinar with Jeff PROSPECTING STRATEGY • Who do you want as a client? • Who do you want as a partner? • Verticals, Department,Titles, Competitor, Recent Events • Get Introduced
  • 14. Social Selling Webinar with Jeff INBOUND OPPORTUNITIESWhy are they checking you out?
  • 15. Social Selling Webinar with Jeff NEW LEADS DELIVERED Right to your inbox Automation
  • 16. Social Selling Webinar with Jeff RELATIONSHIP BUILDING “People buy from people, not from companies. Learn to show your personal side and get to know your prospects better.Think of it as making a friend before making a sale.” - Jeff Zelaya
  • 17. Social Selling Webinar with Jeff PROVIDEVALUE FIRST • Share Relevant Insights • Get Involved In Groups • Get to Know Them • Help Out
  • 18. Social Selling Webinar with Jeff CONTENT is still the reigning king
  • 19. Social Selling Webinar with Jeff NURTURING IS CRUCIAL Take care of your people and they will take care of you
  • 20. Social Selling Webinar with Jeff FACE TO FACE is still the best
  • 21. Social Selling Webinar with Jeff MEASURE YOUR ENGAGEMENT“If you can’t measure it, you can’t manage it” - Peter Drucker
  • 22. Social Selling Webinar with Jeff CLOSING AKA OPENING A close is just the beginning…
  • 23. Social Selling Webinar with Jeff RECOMMENDATIONS Referrals and Reward
  • 24. Social Selling Webinar with Jeff THANK YOU! Connect with me at jeffzelaya.com

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