How To Become a Lean Mean
Green Digital Marketing Machine
Presented by: Jeff Zelaya
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
August 13, 2011
2011gust 13, 2011Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Today I’ll share with
you the 3 secrets to
my success
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Secret #1
Personal
Branding
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Relevant Differentiation
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Awareness
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Secret #2: NetworkSocial Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Ask the Good Questions
and Listen
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Let me introduce you to
Billy
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Seek first to help
then, to be helped
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Secret #3
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Formal education will make you a living;
self-education
will make you a fortune.
Social Media Speaker - Jeff Zelaya -
http...
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Take Advantage of Online Resources
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Secret #1: Personal Brand
Secret #2: Network
Secret #3: Learn
Social Media Speaker - Jeff Zelaya -
http://socialmedia4stud...
Now that we have the prerequisites
out of the way let’s get to the good
stuff….
Social Media Speaker - Jeff Zelaya -
http:...
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Today’s Agenda
 Social Media
 Email Marketing
 Search Marketing
Social Media Speaker - Jeff Zelaya -
http://socialmedia...
“Social Media isn’t the end-all-be-all, but it
offers marketers unparalleled opportunity
to participate in relevant ways. ...
Why do we “Market”?
More…
 Customers
 Clients
 Volunteers
 Donors/Members
 Brand Awareness
 Sales
 Time
Social Medi...
Marketing is Changing Everyday
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
5 Types of People
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Social Media Marketing is…
 Building your social network & using it
 Sharing relevant and interesting content
 Reaching...
These are the concerns I hear..
 Social Media Marketing looks interesting, but…
I will never have a million customers or ...
Let’s Look at What You Do Have
You can successfully market your business or
association because you have…
 Loyal, happy c...
“Social Media is about the people! Not about
your business. Provide for the people and the
people will provide for you.”
-...
Key #1 - Set S.M.A.R.T Goals
 Drive engagement (action)
 Encourage repeat business
 Encourage referrals
 Get online en...
Key #2 – Get Connected
Where are your customers, partners
& competitors?Social Media Speaker - Jeff Zelaya -
http://social...
Key #3 – Build your Presence
Make your social presence a reflection of your
business/organization.
 Don’t blur personal a...
“Content is King”
-Anonymous
3 Keys to Content Success
Key #1 – Starter Content
 Basic information
 Tips and practical advice
 Q & A
 Past newsletters
 Polls and surveys
 ...
Key #2 – Share it
 Every network is different
 Short & Sweet
 Be an Original
 Include Links
 Get others to share it f...
Key #3 – Engage with the audience
 Ask questions about the content
 Answer questions
 Thank people for sharing
 Reply ...
“A manager is responsible for the application
and performance of knowledge.”
-Peter Drucker
3 Keys to Social Media
Managem...
Key #1 – Schedule It
 Create a content calendar
 Stick to it
 Start slow and build up
 Record time spent on social med...
Key #2 – Use Technology
 Sign up for Google Alerts
 Use Hootsuite, Buffer App, TweetDeck, Radian6,
Vocus
 Measure Cross...
Key #3 – Hire Someone
 Outsource or internally
 Do we have the expertise?
 Can the job be shared?
 Agency or Individua...
"Social media is not checkers; it's chess."
-Scott Galloway
Social Media Don’ts
Don’t Sell
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Don’t Overly Self Promote
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Don’t Bribe
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Don’t Overshare
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Don’t Blabber On
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
“A strong foundation increases the value
of everything you do.”
-Aaron Wall
Intro to Email Marketing
Email Marketing is..
Delivering professional email communications…
…to an interested audience…
…containing information the...
Using an Email Service Provider
Email Service Providers automate best
practices
 Provide easy-to-use templates
 Reinforc...
Acquiring Customers
It Takes Time, Money, Energy & Effort…
On average, it takes 7 touches for a sale to occur.
 Some buy ...
“Try not to become a man of success, but
rather try to become a man of value.”
Albert Einstein
3 Keys to Email Marketing
Key #1 – Build The List
 Build Your List Where You Connect
Social Media Speaker - Jeff Zelaya -
http://socialmedia4studen...
Key #2 – Set Goals
Promote
 Motivate purchases
 Increase event attendance
Inform
 Inform potential customers
 Differen...
Provide Value to Your Audience
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Determine Appropriate Format
Newsletters
 Frequency: Regular i.e. monthly / weekly
 Lots of educational content (typical...
Frequency & Delivery Time
How often to send
 Create a master schedule
 Include frequency in online sign-up “Monthly
News...
Key #3 – Get Your Emails Opened
The “From” line
 Use a name your audience recognizes
 Include your organization
 name o...
The “Subject” Line
 Keep it short and simple
 30-40 characters including spaces (5-8 words)
 Incorporate the immediate ...
Avoiding “Spam-speak”
 The words: free, guarantee, spam, credit card
etc.
 ALL CAPITAL LETTERS
 Excessive punctuation !...
Don’t Forget To Analyze Reports
 What are the trends?
 Fewer subscribers engaging
 More subscribers clicking links
 Wh...
“Experimentation is the only way. No one
really knows whether that page will rank
#1 in Google; no one really knows which
...
Why does the front page matter?
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
Google’s Front Page
Social Media Speaker - Jeff Zelaya -
http://socialmedia4students.com
What is AdWords?
AdWords is Google's flagship advertising product
and main source of revenue. Google's total
advertising r...
What is SEO?
SEO stands for “search engine optimization.” It is
the process of getting traffic from the “free,”
“organic,”...
“SEO is a marketing function for sure, but it
needs to be baked into a product, not slapped
on like icing after the cake i...
Key #1 – Pick Keywords
 Think like your customer
 Use Google AdWords Tool – Check
Volume/Difficulty
 Do the Keywords ma...
Key #2 – Build Links
 Links are essentially “Votes” for your site.
 Who can you reach out to that can link you?
 Who ca...
Key #3 – Create Awesome Content
 Why do you share?
 Funny, Motivating, Controversial, Informative
 Press Releases
 Pro...
“Never let your ads write checks
that your website can’t cash.”
-Avinash Kaushik
3 Keys to AdWords Success
Key #1 – Have a Call to Action
 Calls to action produce results
 You don’t want to waste $$
 Have a clear purpose for t...
Key #2 – Pick the Right Keywords
 Think like your customer
 Analyze the results and conversions
Social Media Speaker - J...
Key #3 – Pick the Right Target
 Build a Geo Specific Campaign – Use Zip Codes
 Run the campaign at the right times
 Mak...
Resources
 Mashable.com
 SearchEngineLand.com
 SocialMediaExaminer.com
 JeffZelaya.com
 Vocus Blog
Social Media Speak...
Thank you!
Email: jeffzelaya@gmail.com
Phone: 305.766.2631
Website: http://jeffzelaya.com
Twitter: @jeffzelaya
Social Medi...
Online Marketing Presentation for SUNY New Paltz AMA
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Online Marketing Presentation for SUNY New Paltz AMA

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Learn more at http://socialmedia4students.com -
Business students at SUNY New Paltz attended the 17th annual Business Day Conference hosted by the American Marketing Association (AMA) on Wednesday, Oct. 24 to learn about the field of green marketing.

The theme of the conference was “Go Green to Make Green” and it included workshops and a keynote speaker, Jeff Zelaya, to illustrate topics like digital marketing, marketing energy efficiency, making business more green and entrepreneurship.

Ted Clark, marketing lecturer and AMA adviser, said the theme for the conference was chosen from one of “the hot marketing topics” of the year.

Clark said “going green” has become a concern for markets around the world, with many companies trying to design green packaging that will minimize waste going into landfills.

“Finally, the expectation is that to some degree when we talk about green, we’re talking about the least negative impact on society,” Clark said. “So, that’s become a very important topic in marketing as well as business actually in the entire globe and so that’s why we chose it this year.”

AMA had a target of 200 attendees this year and about 190 students, staff, faculty and businesses attended, including some from other colleges, Clark said.

Erica Vaccaro, vice president of communications for AMA, said the organization believes it is time to transform the way we treat the environment and that business leaders play a key part in that transformation.

“AMA believes that the world needs to change and everyone needs to give a helping hand and save the planet,” Vaccaro said. “Going green is a way for business leaders to show that they care about the environment and consumers respond to that in a positive way.”

Samantha Bove, a second-year marketing major, said the conference allowed her to see concepts she learned in the classroom in practice.

“This conference was interesting because it is different to learn about techniques and concepts in a classroom than it is to hear directly from a business professional,” Bove said. “When talking one on one with a business professional, one can not only learn about the steps to become successful but also get tips based off of experience.”

Bove said she enjoyed Vincent Cozzolino’s presentation on marketing solar energy because she learned how green marketing works from a professional in the field. She also said she learned something surprising from Zelaya’s presentation on digital marketing.

“One interesting tip that Jeff Zelaya shared was that one can gain more customers if they do not sell or over-promote a product,” Bove said. “This surprised me because I thought that marketers would want to try selling their product when marketing it.”

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Online Marketing Presentation for SUNY New Paltz AMA

  1. 1. How To Become a Lean Mean Green Digital Marketing Machine Presented by: Jeff Zelaya
  2. 2. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  3. 3. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  4. 4. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  5. 5. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  6. 6. August 13, 2011 2011gust 13, 2011Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  7. 7. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  8. 8. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  9. 9. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  10. 10. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  11. 11. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  12. 12. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  13. 13. Today I’ll share with you the 3 secrets to my success Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  14. 14. Secret #1 Personal Branding Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  15. 15. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  16. 16. Relevant Differentiation Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  17. 17. Awareness Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  18. 18. Secret #2: NetworkSocial Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  19. 19. Ask the Good Questions and Listen Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  20. 20. Let me introduce you to Billy Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  21. 21. Seek first to help then, to be helped Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  22. 22. Secret #3 Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  23. 23. Formal education will make you a living; self-education will make you a fortune. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  24. 24. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  25. 25. Take Advantage of Online Resources Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  26. 26. Secret #1: Personal Brand Secret #2: Network Secret #3: Learn Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  27. 27. Now that we have the prerequisites out of the way let’s get to the good stuff…. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  28. 28. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  29. 29. Today’s Agenda  Social Media  Email Marketing  Search Marketing Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  30. 30. “Social Media isn’t the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social Media is not an island. It’s a high-power engine on the larger marketing ship.” -Matt Dickman Social Media Marketing
  31. 31. Why do we “Market”? More…  Customers  Clients  Volunteers  Donors/Members  Brand Awareness  Sales  Time Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  32. 32. Marketing is Changing Everyday Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  33. 33. 5 Types of People Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  34. 34. Social Media Marketing is…  Building your social network & using it  Sharing relevant and interesting content  Reaching & engaging more people  Driving more business. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  35. 35. These are the concerns I hear..  Social Media Marketing looks interesting, but… I will never have a million customers or even 5,000….  Using new, inbound marketing tools sound great, but… I don’t know what to write about or say….  Listening to what’s being said on social media sounds useful, but… I’ll never have a dedicated staff to do it right…  I hear about new tools and networks everyday, but I just don’t have the time to stay current Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  36. 36. Let’s Look at What You Do Have You can successfully market your business or association because you have…  Loyal, happy customers  An excellent customer experience  Interesting and important things to say! Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  37. 37. “Social Media is about the people! Not about your business. Provide for the people and the people will provide for you.” -Matt Goulart 3 Keys to Social Media Marketing
  38. 38. Key #1 - Set S.M.A.R.T Goals  Drive engagement (action)  Encourage repeat business  Encourage referrals  Get online endorsements  Reach new customers through online, word-of- mouth marketing Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  39. 39. Key #2 – Get Connected Where are your customers, partners & competitors?Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  40. 40. Key #3 – Build your Presence Make your social presence a reflection of your business/organization.  Don’t blur personal and professional use.  Be transparent.  Be complete  New users should immediately identify what you do.  Deliberately choose your expertise and areas of engagement.  Put the social in the social media.  Be broad and informal…and have fun!  Tie it all in Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  41. 41. “Content is King” -Anonymous 3 Keys to Content Success
  42. 42. Key #1 – Starter Content  Basic information  Tips and practical advice  Q & A  Past newsletters  Polls and surveys  Blog Posts  Partner websites  Product or service reviews  Thought-provoking discussions that inspires dialogue  Relevant videos, photos, podcasts Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  43. 43. Key #2 – Share it  Every network is different  Short & Sweet  Be an Original  Include Links  Get others to share it for you Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  44. 44. Key #3 – Engage with the audience  Ask questions about the content  Answer questions  Thank people for sharing  Reply to comments and tweets  Reward engagement  Be consistent Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  45. 45. “A manager is responsible for the application and performance of knowledge.” -Peter Drucker 3 Keys to Social Media Management
  46. 46. Key #1 – Schedule It  Create a content calendar  Stick to it  Start slow and build up  Record time spent on social media  80/20 Rule  Be patient  Be consistent Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  47. 47. Key #2 – Use Technology  Sign up for Google Alerts  Use Hootsuite, Buffer App, TweetDeck, Radian6, Vocus  Measure Cross Channel – Use Google Analytics  Each Platform has their own technology and metrics  Keep up to date: Bookmark Mashable.com Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  48. 48. Key #3 – Hire Someone  Outsource or internally  Do we have the expertise?  Can the job be shared?  Agency or Individual?  Setup, maintenance or both  Is there a budget?  Do we plan on growing? Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  49. 49. "Social media is not checkers; it's chess." -Scott Galloway Social Media Don’ts
  50. 50. Don’t Sell Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  51. 51. Don’t Overly Self Promote Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  52. 52. Don’t Bribe Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  53. 53. Don’t Overshare Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  54. 54. Don’t Blabber On Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  55. 55. “A strong foundation increases the value of everything you do.” -Aaron Wall Intro to Email Marketing
  56. 56. Email Marketing is.. Delivering professional email communications… …to an interested audience… …containing information they find valuable. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  57. 57. Using an Email Service Provider Email Service Providers automate best practices  Provide easy-to-use templates  Reinforce brand identity  Email addressed to recipient only  Manage lists – adding new subscribers, handling bounce-backs, removing unsubscribes  Improves email delivery, tracks results and obeys Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  58. 58. Acquiring Customers It Takes Time, Money, Energy & Effort… On average, it takes 7 touches for a sale to occur.  Some buy right away  Others research and try  Some show interest but don’t trust you Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  59. 59. “Try not to become a man of success, but rather try to become a man of value.” Albert Einstein 3 Keys to Email Marketing
  60. 60. Key #1 – Build The List  Build Your List Where You Connect Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  61. 61. Key #2 – Set Goals Promote  Motivate purchases  Increase event attendance Inform  Inform potential customers  Differentiate my business Relate  Increase loyalty  Encourage more referrals Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  62. 62. Provide Value to Your Audience Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  63. 63. Determine Appropriate Format Newsletters  Frequency: Regular i.e. monthly / weekly  Lots of educational content (typically non-promotional)  Use bullets, summarize information, be concise Promotions / Invitations / Surveys  Frequency: Depends on your business and sales cycle  Focus on promotion / limited content  Use content to invite click-through or other action Announcements  Frequency: Event-driven  Press releases, holiday greetings, thank you cards…  Use content to build deeper relationships Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  64. 64. Frequency & Delivery Time How often to send  Create a master schedule  Include frequency in online sign-up “Monthly Newsletter”  Keep content concise and relevant to planned frequency When to send  When is your audience most likely to read it?  Day of week (Tuesday & Wednesday)  Time of day (10am to 3pm)  Test for timing  Divide your list into equal parts  Send at different times and compare results Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  65. 65. Key #3 – Get Your Emails Opened The “From” line  Use a name your audience recognizes  Include your organization  name or brand  Refer to your business in the same way your audience does Be consistent Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  66. 66. The “Subject” Line  Keep it short and simple  30-40 characters including spaces (5-8 words)  Incorporate the immediate benefit  of opening the email  Capitalize and punctuate carefully  Avoid copying the techniques inherent in spam emails. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  67. 67. Avoiding “Spam-speak”  The words: free, guarantee, spam, credit card etc.  ALL CAPITAL LETTERS  Excessive punctuation !!!, ???  Excessive use of “click here”  $$, and other symbols  No “From:” address  Misleading subject lines Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  68. 68. Don’t Forget To Analyze Reports  What are the trends?  Fewer subscribers engaging  More subscribers clicking links  What are they clicking?  How can you segment?  Which lists are performing better? Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  69. 69. “Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see” -Mike Moran Intro to Search Marketing
  70. 70. Why does the front page matter? Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  71. 71. Google’s Front Page Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  72. 72. What is AdWords? AdWords is Google's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. ... Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  73. 73. What is SEO? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  74. 74. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” - Duane Forrester 3 Keys to SEO Success
  75. 75. Key #1 – Pick Keywords  Think like your customer  Use Google AdWords Tool – Check Volume/Difficulty  Do the Keywords match your content  Are your keywords in? (URL, Description, Plugin, Alt Text) Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  76. 76. Key #2 – Build Links  Links are essentially “Votes” for your site.  Who can you reach out to that can link you?  Who can you link to?  What Link Anchor text will you use?  How can social media help you build links? Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  77. 77. Key #3 – Create Awesome Content  Why do you share?  Funny, Motivating, Controversial, Informative  Press Releases  Product Reviews  Video Reviews  Funny Photos Blendtec increased sales 1,000% Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  78. 78. “Never let your ads write checks that your website can’t cash.” -Avinash Kaushik 3 Keys to AdWords Success
  79. 79. Key #1 – Have a Call to Action  Calls to action produce results  You don’t want to waste $$  Have a clear purpose for the click  Have a variety of calls to action and measure  Test, Test, Test Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  80. 80. Key #2 – Pick the Right Keywords  Think like your customer  Analyze the results and conversions Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  81. 81. Key #3 – Pick the Right Target  Build a Geo Specific Campaign – Use Zip Codes  Run the campaign at the right times  Make sure the ad and landing page match the query Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  82. 82. Resources  Mashable.com  SearchEngineLand.com  SocialMediaExaminer.com  JeffZelaya.com  Vocus Blog Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com
  83. 83. Thank you! Email: jeffzelaya@gmail.com Phone: 305.766.2631 Website: http://jeffzelaya.com Twitter: @jeffzelaya Social Media Speaker - Jeff Zelaya - http://socialmedia4students.com

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