Jeff Zelaya's LinkedIn Presentation for Visit Jacksonville

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Learn more at: http://jeffzelaya.com/speaker/ - One of LinkedIn’s most recommended speakers Jeff Zelaya has been invited by Visit Jacksonville and North Florida Hotel & Lodging Association to present two LinkedIn workshops on January 30th at the Aloft Jacksonville Tapestry Park. In Thursday’s workshops, Jeff discussed LinkedIn for Beginners and LinkedIn for Business Development. This is the corresponding powerpoint deck. For more info read the official press release here: http://www.prweb.com/releases/LinkedIn-Expert/Visits-Jacksonville/prweb11519121.htm

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Jeff Zelaya's LinkedIn Presentation for Visit Jacksonville

  1. 1. Laying The Foundation for Your Success Presented by Jeff Zelaya on 1/30/2014 for Visit Jacksonville LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  2. 2. Thanks to: SALES SOLUTIONS
  3. 3. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  4. 4. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  5. 5. @jeffzelaya jeffzelaya@gmail.com My LinkedIn Story SALES SOLUTIONS
  6. 6. @jeffzelaya jeffzelaya@gmail.com SALES SOLUTIONS
  7. 7. @jeffzelaya jeffzelaya@gmail.com • • • • • • • $1.2 Million in Revenue $3 Million in Sales Pipeline Joined Vocus in 2012 Rookie of The Year w/ 269% of Goal Broke President’s Club Record 52 Speaking Engagements in past 3 Years Founded Miami Public Speakers Inc. SALES SOLUTIONS
  8. 8. Thank you LinkedIn! LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  9. 9. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  10. 10. LinkedIn goes live in 2003 Growth of LinkedIn Members 9,000,000 4,000,000 1,600,000 355 4,500 81,000 Day 1 Month 1 2004 2005 2006 2007 SALES SOLUTIONS
  11. 11. Fast Forward To Today Growth of LinkedIn Members 259,000,000 81,000 1,600,000 4,000,000 9,000,000 2004 2005 2006 2007 2014 SALES SOLUTIONS
  12. 12. Went Public in 2011 – Day 1 Stock Closed at $93 LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  13. 13. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  14. 14. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  15. 15. That’s great for LinkedIn and all…but Jeff, why should I care? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  16. 16. 1) There are 259 million registered LinkedIn users 2) 35% of the users access LinkedIn daily 3) 2.6 million companies have Company Pages 4) There are more than one million groups on LinkedIn 5) 42% update their information regularly 6) Users surpassed 5bil professionally-oriented searches 7) Users in the US earn an average HH income of $83K 8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League 9) Generates more leads for B2B companies than FB, Twitter or blogs 10) 92% of employers plan on using LN for recruiting this year LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  17. 17. In a single picture this is what LinkedIn really means to me: LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  18. 18. @jeffzelaya SALES SOLUTIONS
  19. 19. What exactly can LinkedIn help you with?            Research Event Planning Advertising Marketing Public Relations Networking Business Development Partnership Development Education Recruiting Competitive Intelligence SALES SOLUTIONS
  20. 20. What’s the #1 Key for Success with LinkedIn? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  21. 21. To remember that it’s more than just LinkedIn! LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  22. 22. Exchange business cards with someone that you don’t know LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  23. 23. Now Google Their Name Have a question? Tweet me @jeffzelaya SALES SOLUTIONS
  24. 24. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  25. 25. Why does LinkedIn rank so well? • • • • LinkedIn has high SEO authority Optimized URL Backlinks Highly relevant results for a person’s name An optimized URL LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  26. 26. A recent study by the Pew Internet & American Life Project shows that 57% of adults have Googled their own names. Googling yourself isn't vain -- it's smart. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  27. 27. 81% of millennials say they have searched the name of their date on either Facebook or Google before going out with them. 79% of job recruiters say they screen job candidates by reviewing information about the candidate online 70% of internet users have searched online for information about other people. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  28. 28. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  29. 29. Besides LinkedIn what else can I use? • • • • • Slideshare Twitter Google+ Own Your Domain Google Alerts LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  30. 30. Present Yourself Well LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  31. 31. Monitor Your Brand LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  32. 32. Go now to http://google.com/alerts 1) Create an alert for your name 2) Create an alert for your business 3) Create an alert for your competitor LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  33. 33. Find Content and Influencers LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  34. 34. Own Your Name http://jeffzelaya.com LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  35. 35. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  36. 36. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  37. 37. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  38. 38. Are you ready to become a LinkedIn All-Star? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  39. 39. LinkedIn All-Star = 100% Completed Profile Who are you? Pic, Headline, Location, Industry, Summary Your Work History Current Position and 2 Past Positions Your Smarts Education, Skills and Certifications Your Connections A Minimum of 50 Connections Your Track Record Endorsements, Recommendations, Awards SALES SOLUTIONS
  40. 40. Your profile pic speaks a 1000 words No party pictures LinkedIn is a professional network so keep it clean It’s ok to smile  Look approachable and happy…but not too happy Misleading profile pic Would people recognize you if they met you in person? Quality Picture blurry, pixelated, filtered, small, against LinkedIn’s TOS SALES SOLUTIONS
  41. 41. Great Profile Pic Examples LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  42. 42. The LinkedIn Profile Pic All Star Edge • • • • • • Have a default profile pic but change it up every so often Let your personality shine through Dress for success Try action pics once in a while Consistent theme & brand quirk Actually have one – profiles with pictures get 7x more views LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  43. 43. Your LinkedIn Elevator Pitch • • • • LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ Headline Location Industry Summary SALES SOLUTIONS
  44. 44. Benefits Instead of Title LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  45. 45. Your Average LinkedIn Summary LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  46. 46. Your Above Average LinkedIn Summary • • • • • • • LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ Attention grabbing Compelling Personality Bullets Not about you Call to Action No Buzz Words or Jargon SALES SOLUTIONS
  47. 47. Your Above Average LinkedIn Summary LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  48. 48. My All-Star LinkedIn Summary with Multimedia 1% of Most Viewed Profiles LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  49. 49. Work History and Track Record LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  50. 50. Show Off Your Smarts • • • • LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ Add 50 Skills Give to Get Give Thanks Edit or Change SALES SOLUTIONS
  51. 51. How else can you showcase your smarts? • Certifications • Awards • Education Course Work • Activities • Societies • Patents • Test Scores • Publications • Projects LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  52. 52. But the best way to showcase your smarts still is… LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  53. 53. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  54. 54. Recommendations LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  55. 55. Quality over Quantity…but why not both? Seniority of Recommender Client, Colleague, Mentor, Boss One for One Consistency LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  56. 56. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  57. 57. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  58. 58. How to maximize recommendations? • • • • • Ask Urgency Timing Make it Easy Pick up the Phone LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  59. 59. Developing Your Business Prospect, Nurture, Close LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  60. 60. Invest in a Pro Account LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  61. 61. Find the right people Proactively search Use advanced search & Lead Builder to pinpoint people more efficiently View prospects View details of potential prospects in your 1st , 2nd , and 3rd degree networks Expand your viewing Use Lead Recommendations to find more prospects at your accounts Check who viewed you Your activity drives views of your profile. Engage with relevant people who look at you. SALES SOLUTIONS
  62. 62. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  63. 63. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  64. 64. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  65. 65. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  66. 66. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  67. 67. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  68. 68. Build strong relationships Connect with contacts Connect with your network and with prospects after introductions Focus on decision makers Focus on connecting to senior level people at your prospects and customers Connect internally Your colleagues will be able to provide you warm introductions SALES SOLUTIONS
  69. 69. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  70. 70. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  71. 71. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  72. 72. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  73. 73. Engage with insights Stay in the know Join groups and follow your prospects, customers, and their competitors to keep up to date Share valuable information Post relevant content that can help you become a trusted source of insight Engage with your network Share, like, and comment on content posted from your network Reach out to prospects Reach your prospects with InMails, connection requests, and other messages SALES SOLUTIONS
  74. 74. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  75. 75. Monitor your LinkedIn Profile views learn more here: http://jeffzelaya.com/2013/11/19/linke din-profile-views-how-to/ LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  76. 76. Why is social selling important? 45% 51% more opportunities more likely to hit quota Social sales leaders create 45% more opportunities per quarter Social sales leaders are 51% more likely to hit quota Based on a global study LinkedIn ran in Q4 2013 of Q3 performance for reps focused on new business and reps focused on existing business. Respondents reported performance; they were matched to their LinkedIn profiles to understand their SSI.SSI leaders have an SSI > 70; SSI laggards have an SSI < 30 SALES SOLUTIONS
  77. 77. Have we connected yet? Send me an invite: http://linkedin.com/jeffzelaya LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ SALES SOLUTIONS
  78. 78. Sources  http://business.time.com/2012/07/09/how-recruiters-use-socialnetworks-to-make-hiring-decisions-now/  http://montpellierpr.wordpress.com/2013/01/17/25-amazinglinkedin-stats-you-cant-miss/  http://www.pewinternet.org/Reports/2010/ReputationManagement.aspx?r=1  http://kimgarst.com/write-sticky-linkedin-profile-summary’  http://www.slideshare.net/linkedin-sales-solutions SALES SOLUTIONS
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