Introduction to Public Relations by Jeff Zelaya
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Introduction to Public Relations by Jeff Zelaya

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PR Consultant & Vocus Sales Executive, Jeff Zelaya teaches an introduction to Public Relations to a class of Vocus PR Business Development Associates. Jeff Zelaya is a professional public speaker and ...

PR Consultant & Vocus Sales Executive, Jeff Zelaya teaches an introduction to Public Relations to a class of Vocus PR Business Development Associates. Jeff Zelaya is a professional public speaker and a considered an expert on the topics of Public Relations, Marketing, Social Media, Public Speaking, LinkedIn and Social Selling.

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  • Marketing is obviously a huge part of what Vocus does. What we will talk about today are some generic facts about marketing as a whole and then also take a look at how marketing has changed over the years and how that has affected our business, our customers, and the way we do business every single day.
  • When you think about the word marketing, what does that mean to you?
  • Read slide. What are some good marketing campaigns you can think of?
  • The ultimate goal of Marketing is to help the businesses grow. They accomplish this in various ways by providing increased leads, more purchase….
  • Let’s take a look at some different forms of marketing.

Introduction to Public Relations by Jeff Zelaya Presentation Transcript

  • 1. Introduction to Public Relations Sales Academy
  • 2. Sales Academy
  • 3. o Lululemon (LULU 47.15 ↑0.00%) Athletica (LULU) stock was obliterated to the tune of 17.5% today on sudden and unexpected news that its CEO, Christine Day, would be stepping down. The stock had reached a 52-week-high of $82.50/share yesterday, literally moments before the resignation announcement in after hours. LULU, the yoga clothing specialist, sells $98 yoga pants and $58 tank tops, and sells enough of them that the company was valued over $11 billion on a market cap basis yesterday, before losing almost $1.5 billion in value today. Sales Academy
  • 4. Sales Academy
  • 5. Sales Academy
  • 6. Sales Academy
  • 7. Public relations is the practice of managing the spread of information between an individual or an organization and the public -Wikipedia Sales Academy
  • 8. When can we use PR? • • • • • • • Company + Product Launch New Hire Upcoming Event or Trade Show New Partnership Breaking News Financial Disclosure Crisis Control Sales Academy
  • 9. Forms of PR
  • 10. PR Tactics: • • • • • • • • • • • • Pitching Media Press Release Applying for Awards Getting Quoted Stirring Controversy Speaking Opportunities Getting Reviews Blogger Outreach Social Media Engagement Hire an Agency Media Tour Monitoring Sales Academy
  • 11. Benefits of PR o Create awareness o Brand protection o Save $$ over advertising o More believable o 3rd party validation o Differentiate from a competitor o Leads o Sales Sales Academy
  • 12. Content marketing • A form of inbound marketing • Involves the creation and sharing of media in order to acquire customers. • Formats include: ― News, videos, white papers, ebooks, infographics, case studies, how-to guides, Q&A’s articles, photos, etc. Sales Academy
  • 13. Content Marketing Considerations Sales Academy
  • 14. Sales Academy