Help a Reporter Out
The HARO Story
Who uses HARO?
Nearly 30,000 reporters
and bloggers, over
100,000 news sources
and thousands of
businesses....
HARO Results
Nutritionist Liza de Fazio
appears on
National TV Four Times!
“Three weeks after responding to the
HARO query...
HARO Results
The HopeFULL
Company Doubles
Sales with HARO
“We got over 600 hits on
our website within an hour. It
was the ...
HARO Results
”Better Homes and Gardens featured our new S2H
STEP pedometer. When that article circulated –
and Better Home...
How would Press Coverage
from these publications affect you?
Social Media:
•Journalists will tweet and share
your story on social media
•News Sites will tweet your story
•Engagement w...
Great! How do I sign up for HARO?
• Go now to: http://www.helpareporter.com/
• HARO Basic Alerts are Free
Super Charge Your PR and Marketing
• Online News Monitoring
• Social Media Monitoring
• TV, Print, Radio & News Monitoring...
My Contact Information
• 301.479.1480
• jzelaya@vocus.com
http://linkedin.com/in/jeffzelaya
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Help a Reporter Out by Cision

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Interested in media coverage from the New York Times, ABC News, HuffingtonPost.com and everyone in between? Help a Reporter Out (HARO) has helped millions and best of all, the basic HARO alerts are free.

Published in: Business, News & Politics
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Help a Reporter Out by Cision

  1. 1. Help a Reporter Out
  2. 2. The HARO Story Who uses HARO? Nearly 30,000 reporters and bloggers, over 100,000 news sources and thousands of businesses. HARO was founded in 2008 and has become one of the most respected and recommended publicity services in North America. Results 7.5 Million Media Pitches 75K Journalist Queries News Agencies That Use HARO -FOX -ABC -Gannett -Associated Press
  3. 3. HARO Results Nutritionist Liza de Fazio appears on National TV Four Times! “Three weeks after responding to the HARO query, I was on a plane to Florida to shoot four national television appearances. I did not expect that to happen.” Result: $20,000 worth of free advertising
  4. 4. HARO Results The HopeFULL Company Doubles Sales with HARO “We got over 600 hits on our website within an hour. It was the most traffic we have ever received on our website. Most importantly, our sales went up 95% that day”
  5. 5. HARO Results ”Better Homes and Gardens featured our new S2H STEP pedometer. When that article circulated – and Better Homes has a readership of millions – the whole production run sold out completely in two weeks. We had so many new customers, we had to create a waiting list.”
  6. 6. How would Press Coverage from these publications affect you?
  7. 7. Social Media: •Journalists will tweet and share your story on social media •News Sites will tweet your story •Engagement will be higher when you post and share the story on your social networks Publicity: •Publicity begets publicity • Cross promotion opportunities •Build your press credibility Search: Increase Visibility • Increase visibility of web site • Get found in the top of search • Links from News Sites are very valuable in terms of Search Engine Optimization The Benefits of News Coverage Get Mentioned in the Media Build Your Brand •Get interviews & quoted in the media •Become an Authority in your industry •Personal branding for professionals
  8. 8. Great! How do I sign up for HARO? • Go now to: http://www.helpareporter.com/ • HARO Basic Alerts are Free
  9. 9. Super Charge Your PR and Marketing • Online News Monitoring • Social Media Monitoring • TV, Print, Radio & News Monitoring • Media Database • Email Marketing • Lead Generation Technology • News Releases (#1 in SEO, Social Sharing, Visibility)
  10. 10. My Contact Information • 301.479.1480 • jzelaya@vocus.com http://linkedin.com/in/jeffzelaya
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