Diversity in Advertising - Presentation for Advertising Federation of Fort Lauderdale

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Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish …

Marketing Consultant Jeff Zelaya presents on the topic of diversity in advertising. Some of the failures and successes of diversity in action plus 3 tips on how your organization can accomplish Diversity Success. See related blog post: http://jeffzelaya.com/2012/05/18/3-ways-to-diversity-success-advertising/

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Transcript

  • 1. Diversity and Advertising
  • 2. Why Diversity?
  • 3. How many countries have a McDonald’s?
  • 4. People respond to advertising that isrelevant.Everything else is spam.
  • 5. Diversity Failure
  • 6. Pop Chips Fail
  • 7. 3 Ways To Diversity Success
  • 8. “I have a theory that the best ads come frompersonal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this hascome over as true and valid and persuasive.” David Ogilvy
  • 9. 1) Hire Diversity
  • 10. www.passion4advertising.com
  • 11. 2) Clearly Define Values and Stand by Them
  • 12. “Fair and Square Everyday”
  • 13. 3) Know your Audience
  • 14. WebsitesSocial NetworksForumsTV ChannelsMobileLocationsRadio StationsMagazines
  • 15. Source: eMarketer
  • 16. Thank You!Connect with me:jeffzelaya@gmail.comhttp://jeffzelaya.com@JeffZelaya