Broward College LinkedIn 101

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http://jeffzelaya.com - Jeff Zelaya presents on how to use LinkedIn for professionals to the Broward College Alumni Group.

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Broward College LinkedIn 101

  1. 1. Brought to you by:JeffZelaya.com – MediaWhiz LLC
  2. 2. Reid Hoffman Co-Founder(Former EVP at PayPal) Allen Blue Co-Founder (Former Director of SocialNet)
  3. 3. LinkedIn went live in 2003 Growth of LinkedIn Members 9,000,000 4,000,000 1,600,000355 4,500 81,000Day 1 Month 1 Year 1 Year 2 Year 3 2007
  4. 4. “Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43 year old making$107,000. More than a quarter are senior executives.” Jessie Hempel Fortune Magazine
  5. 5. “It’s not just jobs. It’s also clients and services. It’s people looking to trade tips on how you do, say debt financing in new capital markets.”Reid HoffmanLinkedIn Founder
  6. 6. Build Your Network!
  7. 7. So Why Network? • It’s not what you know… • Learn from others • Provide value“Your Network is Your Net-Worth”
  8. 8. Networking Stats• 70% to 80% of New Jobs• 79% Increase in Sealing the Deal• 78% Trust Peer Recommendations Source: AskMen.com
  9. 9. Six Degree of Kevin Bacon Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps. Source: Wikipedia
  10. 10. LinkedIn Gives your Network a Boost!
  11. 11. Secrets that Secrets only the Thatof Top 5% Only LinkedInmembers know The Top 5% Know
  12. 12. Are you at 100%? • Your current position • Two past positions • Your education • Your profile summary • A profile photo • Your specialties • At least three recommendations“Users with complete profiles are 40 times morelikely to receive opportunities through LinkedIn”
  13. 13. Do’s and Don’ts• Profile Picture• Keywords• Connections• Recommendations• Profile Organization
  14. 14. Profile Picture Profile Picture
  15. 15. ProofreadWhat’s Wrong With These Profiles? “You seldom get a second chance to make a first impression.”
  16. 16. The Personal Touch Makes a Difference
  17. 17. How Can I Optimize?
  18. 18. Get Found • More Connections = Higher Ranking • More Recommendations = Higher Ranking • More Content = Higher Ranking • More Group Involvement = Higher Ranking
  19. 19. Are You Well Connected?• Import Your Contacts• Immediate Follow Up• Ask For Introductions• No Fear
  20. 20. Recommendations • Trust • Credibility • Referrals • Ask • Give
  21. 21. Content is King • Keywords • Summary • SEO Mentality • Catchy • Results Oriented
  22. 22. 20 Useful Applications
  23. 23. My Favorites• Wordpress or Blog Link• Google Presentation or Slide Share• Tweets
  24. 24. Groups
  25. 25. LinkedIn Secrets• Email• Video• Answers
  26. 26. Connect with me• LinkedIn: http://www.LinkedInPro.com• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com

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