Broward College Institute of Economic Development

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http://bestpublicspeaker.com On February 2nd, Jeff Zelaya spoke to the Economic Development Institute of Broward College about LinkedIn. We covered how IED can use LinkedIn and Social Media to reach decision makers and corporate heads.

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Broward College Institute of Economic Development

  1. 1. Brought to you by:JeffZelaya.com – MediaWhiz LLC
  2. 2. What’s the Goal of IED?To become the local resource of choice for alltraining continuing education and relatedservices.To offer many cost-effective and results-mindedsolutions.
  3. 3. The Target• Employers looking for training solutions• Individuals interested in professional development• Organizations interested in mutually beneficial partnerships
  4. 4. Listen
  5. 5. Engage
  6. 6. Action
  7. 7. Continuing Professional Education• Aviation• Construction• Child Care• Financial Training• Insurance• Fitness Trainer
  8. 8. Digging Deeper• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses
  9. 9. Where do you start?
  10. 10. Conversation
  11. 11. Jeff Zelaya“LinkedIn’s Most Recommended Member Under 30”
  12. 12. Reid Hoffman Co-Founder(Former EVP at PayPal) Allen Blue Co-Founder (Former Director of SocialNet)
  13. 13. LinkedIn went live in 2003 Growth of LinkedIn Members 9,000,000 4,000,000 1,600,000355 4,500 81,000Day 1 Month 1 Year 1 Year 2 Year 3 2007
  14. 14. “Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43 year old making$107,000. More than a quarter are senior executives.” Jessie Hempel Fortune Magazine
  15. 15. “It’s not just jobs. It’s also clients and services. It’s people looking to trade tips on how you do, say debt financing in new capital markets.”Reid HoffmanLinkedIn Founder
  16. 16. Let me count the ways• Research• Event Planning• Advertising• Promotion• Networking• Business Development• Partnerships Development• Educating
  17. 17. Step 1“Improvement” Get to 100%
  18. 18. Profile Picture Profile Picture
  19. 19. ProofreadWhat’s Wrong With These Profiles? “You seldom get a second chance to make a first impression.”
  20. 20. Recommendations • Trust • Credibility • Referrals • Ask • Give
  21. 21. Step 2 Get Connected
  22. 22. Six Degree of Kevin Bacon Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps. Source: Wikipedia
  23. 23. LinkedIn Gives your Network a Boost!
  24. 24. Find The Target
  25. 25. The Targets• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses
  26. 26. CPE for CPAs and FPs
  27. 27. The Search
  28. 28. Find the CPAs
  29. 29. Narrowing the Search
  30. 30. Research and Learn
  31. 31. Step 3 Engage
  32. 32. Start in Groups
  33. 33. How• Engage in the discussion• Share content that has value• Share something that is entertaining• Share something that is educational• Share something that impacts me directly
  34. 34. Content Idea“How Team Building Helped Us Increase Sales by 10% this Quarter”
  35. 35. Content Ideas• Case Studies• Success Stories• Upcoming Events• Volunteer Events• Ask for Input• Surveys• And much more…but be creative!
  36. 36. Status Updates
  37. 37. LikeCommentAndShare
  38. 38. • Your Profile – Complete – Optimize• Connect – Search – Network• Engage – Research Devote at least 30 minutes a day to building your LinkedIn presence – Provide Value
  39. 39. Questions?
  40. 40. Connect with me• LinkedIn: http://www.LinkedInPro.com• Email: JeffZelaya@gmail.com• Twitter: @JeffZelaya• Blog: http://JeffZelaya.com

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