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Broward College Institute of Economic Development

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On February 2nd I spoke to the Economic Development Institute of Broward College about LinkedIn. We covered how IED can use LinkedIn and Social Media to reach decision makers and corporate heads.

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  • 1. Brought to you – MediaWhiz LLC
  • 2. What’s the Goal of IED?To become the local resource of choice for alltraining continuing education and relatedservices.To offer many cost-effective and results-mindedsolutions.
  • 3. The Target• Employers looking for training solutions• Individuals interested in professional development• Organizations interested in mutually beneficial partnerships
  • 4. Listen
  • 5. Engage
  • 6. Action
  • 7. Continuing Professional Education• Aviation• Construction• Child Care• Financial Training• Insurance• Fitness Trainer
  • 8. Digging Deeper• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses
  • 9. Where do you start?
  • 10. Conversation
  • 11. Jeff Zelaya“LinkedIn’s Most Recommended Member Under 30”
  • 12. Reid Hoffman Co-Founder(Former EVP at PayPal) Allen Blue Co-Founder (Former Director of SocialNet)
  • 13. LinkedIn went live in 2003 Growth of LinkedIn Members 9,000,000 4,000,000 1,600,000355 4,500 81,000Day 1 Month 1 Year 1 Year 2 Year 3 2007
  • 14. “Being on LinkedIn puts you in the company of people with impressive credentials: The average member is a college-educated 43 year old making$107,000. More than a quarter are senior executives.” Jessie Hempel Fortune Magazine
  • 15. “It’s not just jobs. It’s also clients and services. It’s people looking to trade tips on how you do, say debt financing in new capital markets.”Reid HoffmanLinkedIn Founder
  • 16. Let me count the ways• Research• Event Planning• Advertising• Promotion• Networking• Business Development• Partnerships Development• Educating
  • 17. Step 1“Improvement” Get to 100%
  • 18. Profile Picture Profile Picture
  • 19. ProofreadWhat’s Wrong With These Profiles? “You seldom get a second chance to make a first impression.”
  • 20. Recommendations • Trust • Credibility • Referrals • Ask • Give
  • 21. Step 2 Get Connected
  • 22. Six Degree of Kevin Bacon Based on the concept of the small world phenomenon and rests on the assumption that any individual involved in the film industry can be linked through his or her film roles to actor Kevin Bacon within six steps. Source: Wikipedia
  • 23. LinkedIn Gives your Network a Boost!
  • 24. Find The Target
  • 25. The Targets• HR Professionals• Health Professionals• CPAs• Business Owners• Project Managers• Regional Managers• Vice Presidents• Nurses
  • 26. CPE for CPAs and FPs
  • 27. The Search
  • 28. Find the CPAs
  • 29. Narrowing the Search
  • 30. Research and Learn
  • 31. Step 3 Engage
  • 32. Start in Groups
  • 33. How• Engage in the discussion• Share content that has value• Share something that is entertaining• Share something that is educational• Share something that impacts me directly
  • 34. Content Idea“How Team Building Helped Us Increase Sales by 10% this Quarter”
  • 35. Content Ideas• Case Studies• Success Stories• Upcoming Events• Volunteer Events• Ask for Input• Surveys• And much more…but be creative!
  • 36. Status Updates
  • 37. LikeCommentAndShare
  • 38. • Your Profile – Complete – Optimize• Connect – Search – Network• Engage – Research Devote at least 30 minutes a day to building your LinkedIn presence – Provide Value
  • 39. Questions?
  • 40. Connect with me• LinkedIn:• Email:• Twitter: @JeffZelaya• Blog: