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B2B CONTENT MARKETING STATS FOR 2014
Top 6 B2B Content Marketing Tactics
Social Media is
used by 87% of B2B
content mark...
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Content Marketing Statistics Infographic

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http://www.triblio.com/blog/b2b-content-marketing-stats-2014/

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Content Marketing Statistics Infographic

  1. 1. ! B2B CONTENT MARKETING STATS FOR 2014 Top 6 B2B Content Marketing Tactics Social Media is used by 87% of B2B content marketers LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. Facebook accounts for 17% of such visits, while Twitter is just 14%. 78% of CMOs think custom content (articles, white papers, blogs, etc.) is the future of marketing. B2B marketers have cited Web traffic & sales lead quality as their top content marketing metrics for the past three years. Sources:! 15 Mind-Blowing Stats About LinkedIn! http://www.cmo.com/articles/2013/11/4/15_Stats_LinkedIn.html! B2B Content Marketing Benchmarks, Budgets & Trends 2014! http://www.iab.net/media/file/B2BResearch2014.pdf ! 2014 Marketing Statistics Infographic! http://www.webdam.com/2014-marketing-statistics-infographic/?aliId=813818! www.Triblio.com

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