5 Steps to an All-Star LinkedIn Profile Webinar

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Learn how to create an All-Star LinkedIn profile. The video replay and webinar cliff notes are available here: http://jeffzelaya.com/linkedin-webinar-replay-all-star-profile/

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5 Steps to an All-Star LinkedIn Profile Webinar

  1. 1. 5 Steps to a LinkedIn All-Star Profile LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  2. 2. SALES SOLUTIONS My LinkedIn Story @jeffzelaya jeffzelaya@gmail.com
  3. 3. SALES SOLUTIONS @jeffzelaya jeffzelaya@gmail.com
  4. 4. SALES SOLUTIONS @jeffzelaya jeffzelaya@gmail.com • $1.2 Million in Revenue • $3 Million in Sales Pipeline • Joined Vocus in 2012 • Rookie of The Year w/ 269% of Goal • Broke President’s Club Record • 52 Speaking Engagements in past 3 Years • Founded Miami Public Speakers Inc. • Doubled my Income in 2013
  5. 5. SALES SOLUTIONS Thank you LinkedIn! LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  6. 6. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  7. 7. SALES SOLUTIONS LinkedIn goes live in 2003 355 4,500 81,000 1,600,000 4,000,000 9,000,000 Day 1 Month 1 2004 2005 2006 2007 Growth of LinkedIn Members
  8. 8. SALES SOLUTIONS Fast Forward To Today 81,000 1,600,000 4,000,000 9,000,000 259,000,000 2004 2005 2006 2007 2014 Growth of LinkedIn Members
  9. 9. SALES SOLUTIONS Went Public in 2011 – Day 1 Stock Closed at $93 LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  10. 10. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ If you invested $10,000 in 2011 you would have double that today.
  11. 11. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  12. 12. SALES SOLUTIONS That’s great for LinkedIn and all…but Jeff, why should I care? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  13. 13. SALES SOLUTIONS 1) There are 259 million registered LinkedIn users 2) 35% of the users access LinkedIn daily 3) 2.6 million companies have Company Pages 4) There are more than one million groups on LinkedIn 5) 42% update their information regularly 6) Users surpassed 5bil professionally-oriented searches 7) Users in the US earn an average HH income of $83K 8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League 9) Generates more leads for B2B companies than FB, Twitter or blogs 10) 92% of employers plan on using LN for recruiting this year LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  14. 14. SALES SOLUTIONS In a single picture this is what LinkedIn really means to me: LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  15. 15. SALES SOLUTIONS @jeffzelaya
  16. 16. SALES SOLUTIONS What exactly can LinkedIn help you with?  Research  Event Planning  Advertising  Marketing  Public Relations  Networking  Business Development  Partnership Development  Education  Recruiting  Competitive Intelligence
  17. 17. SALES SOLUTIONS What’s the #1 Key for Success with LinkedIn? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  18. 18. SALES SOLUTIONS To remember that it’s more than just LinkedIn! LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  19. 19. SALES SOLUTIONS Time for a pop quiz LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  20. 20. SALES SOLUTIONS Have a question? Tweet me @jeffzelaya What shows up when you Google your name?
  21. 21. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  22. 22. SALES SOLUTIONS • LinkedIn has high SEO authority • Optimized URL • Backlinks • Highly relevant results for a person’s name Why does LinkedIn rank so well? An optimized URL LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  23. 23. SALES SOLUTIONS A recent study by the Pew Internet & American Life Project shows that 57% of adults have Googled their own names. Googling yourself isn't vain -- it's smart. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  24. 24. SALES SOLUTIONS 81% of millennials say they have searched the name of their date on either Facebook or Google before going out with them. 79% of job recruiters say they screen job candidates by reviewing information about the candidate online 70% of internet users have searched online for information about other people. LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  25. 25. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  26. 26. SALES SOLUTIONS Besides LinkedIn what else can I use? • Slideshare • Twitter • Google+ • Own Your Domain • Google Alerts LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  27. 27. SALES SOLUTIONS Present Yourself Well LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  28. 28. SALES SOLUTIONS Monitor Your Brand LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  29. 29. SALES SOLUTIONS Go now to http://google.com/alerts 1) Create an alert for your name 2) Create an alert for your business 3) Create an alert for your competitor LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  30. 30. SALES SOLUTIONS Find Content and Influencers LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  31. 31. SALES SOLUTIONS Own Your Name http://jeffzelaya.com LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  32. 32. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  33. 33. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  34. 34. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  35. 35. SALES SOLUTIONS Are you ready to become a LinkedIn All-Star? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  36. 36. SALES SOLUTIONS Pic, Headline, Location, Industry, SummaryWho are you? Current Position and 2 Past PositionsYour Work History Education, Skills and CertificationsYour Smarts A Minimum of 50 ConnectionsYour Connections LinkedIn All-Star = 100% Completed Profile Endorsements, Recommendations, AwardsYour Track Record
  37. 37. SALES SOLUTIONS Quality Picture Your profile pic speaks a 1000 words It’s ok to smile  Look approachable and happy…but not too happy No party pictures LinkedIn is a professional network so keep it clean Misleading profile pic Would people recognize you if they met you in person? blurry, pixelated, filtered, small, against LinkedIn’s TOS
  38. 38. SALES SOLUTIONS Great Profile Pic Examples LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  39. 39. SALES SOLUTIONS The LinkedIn Profile Pic All Star Edge • Have a default profile pic but change it up every so often • Let your personality shine through • Dress for success • Try action pics once in a while • Consistent theme & brand quirk • Actually have one – profiles with pictures get 7x more views LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  40. 40. SALES SOLUTIONS Your LinkedIn Elevator Pitch • Headline • Location • Industry • Summary LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  41. 41. SALES SOLUTIONS Benefits Instead of Title LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  42. 42. SALES SOLUTIONS Your Average LinkedIn Summary LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  43. 43. SALES SOLUTIONS Your Above Average LinkedIn Summary • Attention grabbing • Compelling • Personality • Bullets • Not about you • Call to Action • No Buzz Words or Jargon LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  44. 44. SALES SOLUTIONS Your Above Average LinkedIn Summary LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  45. 45. SALES SOLUTIONS My All-Star LinkedIn Summary with Multimedia 1% of Most Viewed Profiles LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  46. 46. SALES SOLUTIONS Work History and Track Record LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  47. 47. SALES SOLUTIONS Show Off Your Smarts • Add 50 Skills • Give to Get • Give Thanks • Edit or Change LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  48. 48. SALES SOLUTIONS How else can you showcase your smarts? • Certifications • Awards • Education Course Work • Activities • Societies • Patents • Test Scores • Publications • Projects LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  49. 49. SALES SOLUTIONS But the best way to showcase your smarts still is… LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  50. 50. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  51. 51. SALES SOLUTIONS Recommendations LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  52. 52. SALES SOLUTIONS Quality over Quantity…but why not both? Seniority of Recommender Client, Colleague, Mentor, Boss One for One Consistency LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  53. 53. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  54. 54. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  55. 55. SALES SOLUTIONS How to maximize recommendations? • Ask • Urgency • Timing • Make it Easy • Pick up the Phone LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  56. 56. SALES SOLUTIONSLinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  57. 57. SALES SOLUTIONS Pic, Headline, Location, Industry, SummaryWho are you? Current Position and 2 Past PositionsYour Work History Education, Skills and CertificationsYour Smarts A Minimum of 50 ConnectionsYour Connections To recap you become a LinkedIn All Star Endorsements, Recommendations, AwardsYour Track Record
  58. 58. SALES SOLUTIONS Have we connected yet? Send me an invite: http://linkedin.com/in/jeffzelaya LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/
  59. 59. SALES SOLUTIONS What’s next? LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ 1) Fix up my LinkedIn profile 2) Connect with Jeff 3) ?????? 4) PROFIT!!!!
  60. 60. SALES SOLUTIONS Thank you! LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/ Choose your free gift LinkedIn Social Selling Webinar ($300 value) LinkedIn Profile Review ($197 value) http://jeffzelaya.com/webinar

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