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Using Facebook for business fdma

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FDMA Annual Summit - 2010

FDMA Annual Summit - 2010

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Using Facebook for business fdma Using Facebook for business fdma Presentation Transcript

  • Using Facebook For Business
    Florida Direct Marketing Association
    May 20, 2010
    Jeff Yaniga – Destination Rx – http://www.drx.com
    Jason Peck – eWayDirect – www.ewaydirect.com
  • What We’ll Cover
    What do YOU want to learn?
    Plus..
    Setting up a Facebook page for your business
    Tips for effectively leveraging your page
    Examples of companies doing it well
    What you should know about the FB Open Graph API
    What you should know about privacy on FB
  • Why Facebook
    400 million+ people (over 100 million in US)
    2nd most popular website behind Google
    Great tool for connecting people
    Fastest growing demographic? Women 55+
    60% of Facebook fans and 79% of Twitter followers are more likely to recommend certain brands since becoming a fan or follower.
  • Business Goals for Facebook
    Get Found
    Test Ideas
    Engage Audience
    Promote content you’ve created
  • Pages vs. Profiles
  • Creating a Facebook Page
    http://www.facebook.com/pages/create.php
  • Edit Basic Page Info
    *Tip – Make sure you hit “publish” when you’re ready to make your page public
  • Customize It - Tabs
    Tabs are extra ways to deliver content and promotions to people through Facebook pages
  • Customize It - Tabs
    Edit page (link on left) then browse more apps
  • Finding Applications
  • Install Applications
    Networked Blogs – publishes your blog to your page and to fans’ news feeds
    Events – if you have online events (webinars) or offline events, this create events for them
    YouTube for Pages
    Twitter for Pages
    Static FBML – Enables you to create and customize own tab
  • Other Settings
  • What to Post
    Industry news
    Industry facts
    Viral content
    Business news
    Promotions/deals
    Blog posts (can be automated)
  • Custom Landing Pages
    Install Static FBML App and Customize
    Ideas
    Promotions/special offers
    Customized welcome/greeting
    Exclusive fan-only content
    Featured products/whitepapers
    Email newsletter signup
  • Examples
    Levi’s
    Dell
    Gatorade
    Everyday Wildlife Champions (sponsored by Dawn)
  • Levi’s on Facebook
  • Dell on Facebook
  • Gatorade on Facebook
  • Everyday Wildlife Champions
  • How To Measure
    Insights (link on left for page admins)
    Interactions, Interactions per post, comments, likes
    Number of fans, number of page views
    Still, pretty limited
    Custom tracking links
    Google analytics
  • FB Open Graph API
    Registration – Login with faces
    Data collection
    user ID, name, email, gender, birthday, current city, profile picture URL, and the user IDs of the user’s friends who have also connected with the application.
    Like button
    Activity Feed/Recommendations
  • Open Graph Example – Levi’s
  • Privacy on Facebook
    Be careful what you share
    Additional reading:
    How to manage privacy in 2 mins - http://holykaw.alltop.com/how-to-manage-your-facebook-privacy-in-2-minu
  • Final Thought
    Integrate Facebook with what you do. It doesn’t need to be your home base.