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Social media is my business   module 4
 

Social media is my business module 4

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Palm Beach State College - Module 4: Choosing the right social media channel for your business and Using Facebook for Business

Palm Beach State College - Module 4: Choosing the right social media channel for your business and Using Facebook for Business

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    Social media is my business   module 4 Social media is my business module 4 Presentation Transcript

    • Social Media Is My Business
      • Module 4: Choosing Your Media
      Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
    • Today’s Agenda
      • Lightning Review of Last Class
      • Choosing your media
      • Developing a solid Facebook presence
        • Personal Settings – Privacy 101
        • Setting up a Facebook Fan Page
        • Exploring Content from a Facebook Fan Page
    • Next Week
      • LinkedIn
      • Twitter
      • YouTube
      • Others
      • Integrating / Triangulating
    • Module 1: The 10 Rules of Social Media Marketing Strategy
      • Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.
      • Listen. Seek first to understand…..then to be understood.
      • Social Media Marketing is a commitment, not a campaign.
      • No channel is an island.
      • Social Media is a team sport.
      • Be human. Part of being human is making mistakez.
      • If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.
      • If you do it, measure it.
      • Give.
      • Attitude is everything.
    • Module 2: Social Media Overview
      • The Presidential Campaign
      • Janis Krums
      • United Breaks Guitars
      • BlendTec
      • Dell
      • The Story of Roseto
    • iPad – Will it blend? http://www.youtube.com/watch?v=lAl28d6tbko
    • Module 3: Homework
      • Establish a Facebook, LinkedIn and Twitter Account
      • Follow Palm Beach State College Twitter Feed
        • http://twitter.com/PBStateCollege
      • Join “Social Media is My Business” Group on LinkedIn
      • Become a fan of “Social Media is My Business” Group on LinkedIn
    • Module 4: Choosing Your Media
      • Which social media channel is best for my business or for my personal objectives?
    • Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
    • What interaction are you trying to encourage and why?
      • Communicate with my customers
        • To inform
        • To be informed
        • Engage in conversations that lead to business intimacy
    • What interaction are you trying to encourage and why?
      • Brand or company exposure
        • Show savvy
        • Stand out from the masses
        • Mindshare
        • Strengthen / build your reputation
        • Get your brand “covered”
    • What interaction are you trying to encourage and why?
      • Drive traffic to my website
        • Sell products and services
        • Find new clients and employees
        • Generate leads
        • Build a mailing list
        • Diversify
        • Cross sell / Up sell
    • What interaction are you trying to encourage and why?
      • Ranking High In Search Engines
        • AAA
        • The higher the Google ranking…
        • If a tree falls in the woods, does it make a sound?
    • Which is most important to you?
      • Rank each of the following from 1 to 5. (1 being the least important, 5 being most important)
        • Communicating with customers
        • Brand Exposure
        • Traffic to your website
        • Ranking high in search engines
        • OTHER ____________
    • If you want to maximize:
      • Customer Communication
      • Brand Exposure
      • Traffic to Site
      • Search Engine Optimization
    • Facebook
      • Facebook by the numbers
      • Privacy Settings – LAB SESSION
      • Group page? Fan Page? Neither?
      • Finding content for Fan Page
        • Best Practices
        • Google Alerts
        • Surveys
        • Photos
      • Spending Money on Facebook
      • Setting up a Facebook Fan Page – LAB SESSION
    • Facebook – Top 10 Privacy Settings
      • Friend Lists
      • Remove Yourself From Facebook Search Results
      • Remove Yourself From Google
      • Avoid the Infamous Photo/Video Tag Mistake
      • Protect Your Albums
      • Prevent Stories From Showing Up in Your Friends’ News Feeds
      • Protect Against Published Application Stories
      • Make Your Contact Information Private
      • Avoid Embarrassing Wall Posts
      • Keep Your Friendships Private
      • Source: http://www.allfacebook.com/2009/02/facebook-privacy/
    • Facebook – Privacy Settings
      • LAB SESSION
    • Facebook By The Numbers
      • More than 400 million active users
      • 50% of our active users log on to Facebook in any given day
      • More than 35 million users update their status each day
      • More than 60 million status updates posted each day
      • More than 3 billion photos uploaded to the site each month
    • Facebook By The Numbers
      • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
      • More than 3 million active Pages on Facebook
      • More than 1.5 million local businesses have active Pages on Facebook
      • More than 20 million people become fans of Pages each day
      • Pages have created more than 5.3 billion fans
    • Facebook By The Numbers - Usage
      • Average user has 130 friends on the site
      • Average user sends 8 friend requests per month
      • Average user spends more than 55 minutes per day on Facebook
      • Average user clicks the Like button on 9 pieces of content each month
      • Average user writes 25 comments on Facebook content each month
      • Average user becomes a fan of 4 Pages each month
    • Facebook By The Numbers - Mobile
      • There are more than 100 million active users currently accessing Facebook through their mobile devices.
      • People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
      • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
    • Facebook By The Numbers
      • AdWeek – Value of “Fan” on Social Media?
      • $3.60
      • http://bit.ly/c3rWnb
    • Group Page? Fan Page?
      • Great for engaging people who like your brand
      • Great to share and have opinions shared
      • Ad-Platform – Best in class
    • Groups vs. Pages
    • Finding content for your Fan Page
      • Best Practices
        • Crexent
        • Running Ninja
        • Duffy’s
        • Palm Beach State College
    • Daily Content To Your Desktop
      • Best Practice / Time Saver / Automated
      • Google Alerts
        • www.google.com/alerts
      • What search terms are your customers searching when they use Google?
        • “ virtual office”
        • “ running clothes”
        • “ insurance issues and trends”
        • “ roof repair”
        • “ social media for business”
    • Potential Post For Crexent Los Angeles Times, 4/1/2010 - Virtual offices are in real demand Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when needed is a less-costly alternative to multiyear leases in these tough economic times. http://articles.latimes.com/2010/apr/01/business/la-fi-virtual-office1-2010apr01 http://bit.ly/cMwioH
    •  
    • Setting Up A Facebook Fan Page
      • LAB SESSION
    • HOMEWORK
      • If you are going to set up a Facebook Fan Page – Post at least 3X, build a stable of three posts.
      • Check out www.hootsuite.com