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Social media is my business module 4

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Palm Beach State College - Module 4: Choosing the right social media channel for your business and Using Facebook for Business

Palm Beach State College - Module 4: Choosing the right social media channel for your business and Using Facebook for Business

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  • 1. Social Media Is My Business
    • Module 4: Choosing Your Media
    Special thanks to www.freedigitalphotos.net and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at http://bit.ly/96Dwpb
  • 2. Today’s Agenda
    • Lightning Review of Last Class
    • Choosing your media
    • Developing a solid Facebook presence
      • Personal Settings – Privacy 101
      • Setting up a Facebook Fan Page
      • Exploring Content from a Facebook Fan Page
  • 3. Next Week
    • LinkedIn
    • Twitter
    • YouTube
    • Others
    • Integrating / Triangulating
  • 4. Module 1: The 10 Rules of Social Media Marketing Strategy
    • Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.
    • Listen. Seek first to understand…..then to be understood.
    • Social Media Marketing is a commitment, not a campaign.
    • No channel is an island.
    • Social Media is a team sport.
    • Be human. Part of being human is making mistakez.
    • If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.
    • If you do it, measure it.
    • Give.
    • Attitude is everything.
  • 5. Module 2: Social Media Overview
    • The Presidential Campaign
    • Janis Krums
    • United Breaks Guitars
    • BlendTec
    • Dell
    • The Story of Roseto
  • 6. iPad – Will it blend? http://www.youtube.com/watch?v=lAl28d6tbko
  • 7. Module 3: Homework
    • Establish a Facebook, LinkedIn and Twitter Account
    • Follow Palm Beach State College Twitter Feed
      • http://twitter.com/PBStateCollege
    • Join “Social Media is My Business” Group on LinkedIn
    • Become a fan of “Social Media is My Business” Group on LinkedIn
  • 8. Module 4: Choosing Your Media
    • Which social media channel is best for my business or for my personal objectives?
  • 9. Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
  • 10. What interaction are you trying to encourage and why?
    • Communicate with my customers
      • To inform
      • To be informed
      • Engage in conversations that lead to business intimacy
  • 11. What interaction are you trying to encourage and why?
    • Brand or company exposure
      • Show savvy
      • Stand out from the masses
      • Mindshare
      • Strengthen / build your reputation
      • Get your brand “covered”
  • 12. What interaction are you trying to encourage and why?
    • Drive traffic to my website
      • Sell products and services
      • Find new clients and employees
      • Generate leads
      • Build a mailing list
      • Diversify
      • Cross sell / Up sell
  • 13. What interaction are you trying to encourage and why?
    • Ranking High In Search Engines
      • AAA
      • The higher the Google ranking…
      • If a tree falls in the woods, does it make a sound?
  • 14. Which is most important to you?
    • Rank each of the following from 1 to 5. (1 being the least important, 5 being most important)
      • Communicating with customers
      • Brand Exposure
      • Traffic to your website
      • Ranking high in search engines
      • OTHER ____________
  • 15. If you want to maximize:
    • Customer Communication
    • Brand Exposure
    • Traffic to Site
    • Search Engine Optimization
  • 16. Facebook
    • Facebook by the numbers
    • Privacy Settings – LAB SESSION
    • Group page? Fan Page? Neither?
    • Finding content for Fan Page
      • Best Practices
      • Google Alerts
      • Surveys
      • Photos
    • Spending Money on Facebook
    • Setting up a Facebook Fan Page – LAB SESSION
  • 17. Facebook – Top 10 Privacy Settings
    • Friend Lists
    • Remove Yourself From Facebook Search Results
    • Remove Yourself From Google
    • Avoid the Infamous Photo/Video Tag Mistake
    • Protect Your Albums
    • Prevent Stories From Showing Up in Your Friends’ News Feeds
    • Protect Against Published Application Stories
    • Make Your Contact Information Private
    • Avoid Embarrassing Wall Posts
    • Keep Your Friendships Private
    • Source: http://www.allfacebook.com/2009/02/facebook-privacy/
  • 18. Facebook – Privacy Settings
    • LAB SESSION
  • 19. Facebook By The Numbers
    • More than 400 million active users
    • 50% of our active users log on to Facebook in any given day
    • More than 35 million users update their status each day
    • More than 60 million status updates posted each day
    • More than 3 billion photos uploaded to the site each month
  • 20. Facebook By The Numbers
    • More than 5 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each week
    • More than 3 million active Pages on Facebook
    • More than 1.5 million local businesses have active Pages on Facebook
    • More than 20 million people become fans of Pages each day
    • Pages have created more than 5.3 billion fans
  • 21. Facebook By The Numbers - Usage
    • Average user has 130 friends on the site
    • Average user sends 8 friend requests per month
    • Average user spends more than 55 minutes per day on Facebook
    • Average user clicks the Like button on 9 pieces of content each month
    • Average user writes 25 comments on Facebook content each month
    • Average user becomes a fan of 4 Pages each month
  • 22. Facebook By The Numbers - Mobile
    • There are more than 100 million active users currently accessing Facebook through their mobile devices.
    • People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
    • There are more than 200 mobile operators in 60 countries working to deploy and promote Facebook mobile products
  • 23. Facebook By The Numbers
    • AdWeek – Value of “Fan” on Social Media?
    • $3.60
    • http://bit.ly/c3rWnb
  • 24. Group Page? Fan Page?
    • Great for engaging people who like your brand
    • Great to share and have opinions shared
    • Ad-Platform – Best in class
  • 25. Groups vs. Pages
  • 26. Finding content for your Fan Page
    • Best Practices
      • Crexent
      • Running Ninja
      • Duffy’s
      • Palm Beach State College
  • 27. Daily Content To Your Desktop
    • Best Practice / Time Saver / Automated
    • Google Alerts
      • www.google.com/alerts
    • What search terms are your customers searching when they use Google?
      • “ virtual office”
      • “ running clothes”
      • “ insurance issues and trends”
      • “ roof repair”
      • “ social media for business”
  • 28. Potential Post For Crexent Los Angeles Times, 4/1/2010 - Virtual offices are in real demand Using shared work spaces -- meeting and conference areas, reception desks and copy rooms -- only when needed is a less-costly alternative to multiyear leases in these tough economic times. http://articles.latimes.com/2010/apr/01/business/la-fi-virtual-office1-2010apr01 http://bit.ly/cMwioH
  • 29.  
  • 30. Setting Up A Facebook Fan Page
    • LAB SESSION
  • 31. HOMEWORK
    • If you are going to set up a Facebook Fan Page – Post at least 3X, build a stable of three posts.
    • Check out www.hootsuite.com