Social media is my business module 2


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Includes 10 Rules of Social Media Marketing

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Social media is my business module 2

  1. 1. Social Media Is My Business <ul><li>Module 2: Overview of Social Media Marketing </li></ul>Special thanks to and Salvatore Vuono for the Image. Check out Mr. Vuono's Work at
  2. 3. Ten Rules Of Social Media Marketing <ul><li>How many of you does this describe? </li></ul><ul><ul><li>I’m not sure what to do next </li></ul></ul><ul><ul><li>But I KNOW people no longer blindly respond to typical advertisements or other traditional marketing. </li></ul></ul>
  3. 4. Rule #1 Don’t focus on the tools. Instead focus on how the tools encourage certain interactions.
  4. 5. Ask Yourself This Question: What interaction are you trying to encourage? ______________________________
  5. 6. Rule #2 Listen. Seek first to understand…..then to be understood.
  6. 7. Group Questions: <ul><li>What are we trying to understand? </li></ul><ul><ul><li>Are our customers using social media? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Are our competitors using social media? </li></ul></ul><ul><ul><li>How? </li></ul></ul><ul><ul><li>Is our industry using social media? </li></ul></ul><ul><ul><li>How? </li></ul></ul>
  7. 8. Rule #3 Social Media Marketing is a commitment, not a campaign.
  8. 9. Wishyawoulda <ul><li>Composed 10 Tweets before you published your first tweet. </li></ul><ul><li>Composed 10 Videos before you published your first YouTube Video </li></ul><ul><li>Written 10 Blog Posts Before you published your first blog post </li></ul><ul><li>Composed your first three contests before you deployed your first Facebook Fan Page contest. </li></ul>
  9. 10. Rule #5 No channel is an island.
  10. 11. Other Channels <ul><li>In a later module, we will discuss how to: </li></ul><ul><ul><li>Integrating with other social media channels </li></ul></ul><ul><ul><li>Integrating with other marketing channels </li></ul></ul>
  11. 12. Rule #4 Be human. Part of being human is making mistakez.
  12. 13. Rule #6 Social Media is a team sport.
  13. 14. Who are potential social media teammates? <ul><li>Complimentary businesses </li></ul><ul><li>Complimentary co-workers </li></ul><ul><li>Complimentary classmates </li></ul><ul><li>Complimentary friends </li></ul>
  14. 15. Rule #7 If you wouldn’t want your grandmother, your spouse or your boss to read it, don’t post it.
  15. 16. “ Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.”  FRIENDLY REMINDER
  16. 17. “ Who is the hiring manager? I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web.” FRIENDLY REMINDER
  17. 18. Rule #8 If you do it, measure it.
  18. 19. Measuring Social Media Performance <ul><li>Class #4: We will be discussing easy ways to measure your activity. </li></ul>
  19. 20. Rule #9 Give.
  20. 21. Rule #10 Attitude is everything.