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LinkedIn for business fdma

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FDMA Annual Summit - 2010

FDMA Annual Summit - 2010

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LinkedIn for business fdma LinkedIn for business fdma Presentation Transcript

  • Using LinkedIn For Business
    Florida Direct Marketing Association
    May 20, 2010
    Jason Peck – eWayDirect –www.ewaydirect.com
    Jeff Yaniga – Destination Rx – http://www.drx.com
  • What We’ll Cover
    What do YOU want to learn?
    Plus..
    Setting up your LinkedIn profile
    Navigating LinkedIn
    How to be helpful (answers and recommendations)
    How to promote company content
  • Why LinkedIn?
    Over 65 million members
    Great place to find and meet potential clients, partners and experts in your field
    Join interesting discussions and gain knowledge
    Find a new job/employees
    Drive traffic to your blog/website
    Google likes it
    It’s the only major social network that lets you export the contact data from people you’re connected to
  • Building Your Profile
    Picture
    Headline
    Summary
    Specialties
    Experience
    Websites
    Applications
  • Signing Up
  • Your Picture
  • Headline
    Automatically displayed as the last job you’ve had, unless you change it manually
    It’s important- it’s people’s first impression of you
  • Summary
    Brief paragraph summarizing your work experience, and talks up your unique abilities
  • Specialties
    Descriptive words/phrases that describe the awesome things you do
  • Experience
    Present and Past
    Use strong, descriptive action words
  • Adding Websites
    Can list up to 3
    Can use your keywords
  • Set Your Custom URL
    Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname
  • Set Your Custom URL
  • Custom URL
  • Applications
    Applications let you showcase more of your/your company’s content
  • Applications
  • Applications
  • Navigating LinkedIn
    What You Need To Know
    What to post/share
    How to search
    How to connect with others
    How to join groups
    Giving and receiving recommendations
    How to answer questions
  • What to Post
    What you’re working on
    What events your going to
    If your company has a helpful whitepaper or presentation out
    Mainly professional, but can mix personal
  • Searching LinkedIn
    Search people, groups, companies, jobs or answers
    Can refine searches and filter by relationship, company, industry, groups, etc.
  • Connecting With Others
  • Connections
  • Groups
    A group for almost every industry/niche
    If not, consider starting one
  • Recommendations
  • Answers
  • Answers
  • Exporting Connections
  • Final Thoughts
    Be helpful!
    Participate, don’t promote