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LinkedIn for business fdma

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FDMA Annual Summit - 2010

FDMA Annual Summit - 2010

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    LinkedIn for business fdma LinkedIn for business fdma Presentation Transcript

    • Using LinkedIn For Business
      Florida Direct Marketing Association
      May 20, 2010
      Jason Peck – eWayDirect –www.ewaydirect.com
      Jeff Yaniga – Destination Rx – http://www.drx.com
    • What We’ll Cover
      What do YOU want to learn?
      Plus..
      Setting up your LinkedIn profile
      Navigating LinkedIn
      How to be helpful (answers and recommendations)
      How to promote company content
    • Why LinkedIn?
      Over 65 million members
      Great place to find and meet potential clients, partners and experts in your field
      Join interesting discussions and gain knowledge
      Find a new job/employees
      Drive traffic to your blog/website
      Google likes it
      It’s the only major social network that lets you export the contact data from people you’re connected to
    • Building Your Profile
      Picture
      Headline
      Summary
      Specialties
      Experience
      Websites
      Applications
    • Signing Up
    • Your Picture
    • Headline
      Automatically displayed as the last job you’ve had, unless you change it manually
      It’s important- it’s people’s first impression of you
    • Summary
      Brief paragraph summarizing your work experience, and talks up your unique abilities
    • Specialties
      Descriptive words/phrases that describe the awesome things you do
    • Experience
      Present and Past
      Use strong, descriptive action words
    • Adding Websites
      Can list up to 3
      Can use your keywords
    • Set Your Custom URL
      Your LinkedIn URL should appear as “http://linkedin.com/in/yourfullname
    • Set Your Custom URL
    • Custom URL
    • Applications
      Applications let you showcase more of your/your company’s content
    • Applications
    • Applications
    • Navigating LinkedIn
      What You Need To Know
      What to post/share
      How to search
      How to connect with others
      How to join groups
      Giving and receiving recommendations
      How to answer questions
    • What to Post
      What you’re working on
      What events your going to
      If your company has a helpful whitepaper or presentation out
      Mainly professional, but can mix personal
    • Searching LinkedIn
      Search people, groups, companies, jobs or answers
      Can refine searches and filter by relationship, company, industry, groups, etc.
    • Connecting With Others
    • Connections
    • Groups
      A group for almost every industry/niche
      If not, consider starting one
    • Recommendations
    • Answers
    • Answers
    • Exporting Connections
    • Final Thoughts
      Be helpful!
      Participate, don’t promote