If you do only TWO things on LinkedIn…. Jeff Yaniga DestinationRx
Business Card 2010’s Business Card / Resume / Phonebook / Brochure / Cave Writing
 
LinkedIn Demographics <ul><li>70,000,000 Users </li></ul><ul><li>Male / Female: 54% / 46% </li></ul><ul><li>Average Age: 4...
If you do only TWO things on LinkedIn… <ul><li>Starch Your LinkedIn Collar </li></ul><ul><li>Be Penny Lane – The Greatest ...
LinkedIn Thing #1 <ul><li>Starch Your LinkedIn Collar </li></ul>
 
Use a photo
Use the name title fields to communicate key info (link or email)
Use the Update Box Surgically – triangulate it with your Twitter account
Personalize your websites – make them more descriptive / attractive
Add Twitter
Land grab your URL
LinkedIn Thing #2 <ul><li>Be Penny Lane – The Greatest “Band Aid” of Time </li></ul>
Penny Lane http://www.youtube.com/watch?v=HTdfcmh9OGE
Why Groups? <ul><li>Increased Accessibility </li></ul><ul><ul><li>Message people in common groups* </li></ul></ul><ul><ul>...
Groups You Must Belong To <ul><li>Your alumni groups </li></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Former Emplo...
Be A Groupie http://www.youtube.com/watch?v=F5CF1FEm_oA
Better Yet…Create A Group
5 Tips When Creating a LinkedIn Group <ul><li>Your name is important!   </li></ul><ul><li>Create a group for your industry...
5 Tips for Promoting a LinkedIn Group <ul><li>Invite coworkers, past colleagues, and customers to join and start discussio...
5 Tips for Managing a LinkedIn Group <ul><li>Add discussions, news and jobs.   </li></ul><ul><li>Use featured discussions ...
LinkedIn Summary <ul><li>You get out of it what you put into it.  </li></ul><ul><li>No channel is an island. LinkedIn shou...
Upcoming SlideShare
Loading in …5
×

If you do only two things on linked in..

692 views
649 views

Published on

Presentation at Social Media Roundup - 2010

Published in: Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
692
On SlideShare
0
From Embeds
0
Number of Embeds
20
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

If you do only two things on linked in..

  1. 1. If you do only TWO things on LinkedIn…. Jeff Yaniga DestinationRx
  2. 2. Business Card 2010’s Business Card / Resume / Phonebook / Brochure / Cave Writing
  3. 4. LinkedIn Demographics <ul><li>70,000,000 Users </li></ul><ul><li>Male / Female: 54% / 46% </li></ul><ul><li>Average Age: 43 </li></ul><ul><li>HH Income: $107,278 </li></ul><ul><li>College Grads: 77.6% </li></ul><ul><li>EVP/SVP/VP: 6.2% </li></ul>
  4. 5. If you do only TWO things on LinkedIn… <ul><li>Starch Your LinkedIn Collar </li></ul><ul><li>Be Penny Lane – The Greatest “Band Aid” of All Time </li></ul>
  5. 6. LinkedIn Thing #1 <ul><li>Starch Your LinkedIn Collar </li></ul>
  6. 8. Use a photo
  7. 9. Use the name title fields to communicate key info (link or email)
  8. 10. Use the Update Box Surgically – triangulate it with your Twitter account
  9. 11. Personalize your websites – make them more descriptive / attractive
  10. 12. Add Twitter
  11. 13. Land grab your URL
  12. 14. LinkedIn Thing #2 <ul><li>Be Penny Lane – The Greatest “Band Aid” of Time </li></ul>
  13. 15. Penny Lane http://www.youtube.com/watch?v=HTdfcmh9OGE
  14. 16. Why Groups? <ul><li>Increased Accessibility </li></ul><ul><ul><li>Message people in common groups* </li></ul></ul><ul><ul><li>Invite them to events </li></ul></ul><ul><ul><li>(But for crying out loud, don’t be obnoxious.) </li></ul></ul><ul><li>Increased Visibility </li></ul><ul><ul><li>Real world conversations about key issues </li></ul></ul><ul><ul><li>Find those with mutual business interest </li></ul></ul>*Privacy setting driven
  15. 17. Groups You Must Belong To <ul><li>Your alumni groups </li></ul><ul><ul><li>Schools </li></ul></ul><ul><ul><li>Former Employers </li></ul></ul><ul><li>Your Industry Associations </li></ul><ul><li>Your City or Regional Groups </li></ul><ul><li>The Groups Where People You Want To Meet Hang Out </li></ul>
  16. 18. Be A Groupie http://www.youtube.com/watch?v=F5CF1FEm_oA
  17. 19. Better Yet…Create A Group
  18. 20. 5 Tips When Creating a LinkedIn Group <ul><li>Your name is important! </li></ul><ul><li>Create a group for your industry, not your company. </li></ul><ul><li>Design the group logo to fit the small standard logo size. </li></ul><ul><li>Create a custom webpage for the group on your website. </li></ul><ul><li>Display the group in the Group Directory and on members' profiles. </li></ul>Source: http://bit.ly/bduJiX
  19. 21. 5 Tips for Promoting a LinkedIn Group <ul><li>Invite coworkers, past colleagues, and customers to join and start discussions. </li></ul><ul><li>Promote the group on your website, blog, email newsletter, and social media networks. </li></ul><ul><li>Invite key industry experts to join and engage. </li></ul><ul><li>Cross-market to related groups that you manage on different networks. </li></ul><ul><li>Integrate LinkedIn into all of your marketing efforts. </li></ul>Source: http://bit.ly/bduJiX
  20. 22. 5 Tips for Managing a LinkedIn Group <ul><li>Add discussions, news and jobs. </li></ul><ul><li>Use featured discussions to highlight particular content or offers. </li></ul><ul><li>Send announcements. </li></ul><ul><li>Import your blog RSS feed. </li></ul><ul><li>Make your own LinkedIn analytics. </li></ul>Source: http://bit.ly/bduJiX
  21. 23. LinkedIn Summary <ul><li>You get out of it what you put into it. </li></ul><ul><li>No channel is an island. LinkedIn should be part of your overall social media AND overall marketing mix </li></ul><ul><li>One of the easiest mediums to differentiate! </li></ul><ul><li>www.linkedin.com/in/jeffyaniga </li></ul>

×