Optimize Your Website for Big Results The 10 things you need to know about Search Marketing

Bio Currently: Slack Barshinger Clients: Fellowes, Office Depot, eBay, Aon, FedEx, Tellabs, Diebold, Google Other Interests: emerging technologies, meatloaf, biking, Detroit sports, sustainability

Currently: Slack Barshinger

Clients: Fellowes, Office Depot, eBay, Aon, FedEx, Tellabs, Diebold, Google

Other Interests: emerging technologies, meatloaf, biking, Detroit sports, sustainability

Agenda Search 101 – Consumers and Search 5 organic search tips 5 paid search tips Questions / Comments

Search 101 – Consumers and Search

5 organic search tips

5 paid search tips

Questions / Comments

What tools do consumers use?

How America Searches: Online Retail

Search Market Share Data compiled from comScore Report, Dec. 2008

Data compiled from comScore Report, Dec. 2008

Organic and Paid Defined Paid Search Organic Search

Organic Tips: Keyword Research Google Keywords: http://www.google.com/keywords Google Trends: http://www.google.com/trends Wordtracker: http://freekeywords.wordtracker.com/ Facebook Lexicon: http://www.facebook.com/lexicon Twitter Search: http://search.twitter.com Plurk Search: http://www.plurk.com/search AdGooroo: http:// www.adgooroo.com

Organic Tips: Unique Page Titles Page titles are one of the most important attributes of organic search.

Page titles are one of the most important attributes of organic search.

Organic Tips: Good URL Choices Which is better? www.cindysstore.com www.cindysyarnstore.com www.chicagoyarnstore.com www.cindyschicagoyarnstore.com www.amazon.com

Which is better?

www.cindysstore.com

www.cindysyarnstore.com

www.chicagoyarnstore.com

www.cindyschicagoyarnstore.com

www.amazon.com

Organic Tips: Less Images, More Text

Organic Tips: Links, Links, Links Organic search is like an election The most votes [links] wins Get links from: Vendors, Partners, Business contacts, Friends Social media Product review sites Blogs Online Communities

Organic search is like an election

The most votes [links] wins

Get links from:

Vendors, Partners, Business contacts, Friends

Social media

Product review sites

Blogs

Online Communities

Paid Tips: Keyword Research Look for longer tail keywords This indicates a person is closer to transaction You can use the same tools as organic

Look for longer tail keywords

This indicates a person is closer to transaction

You can use the same tools as organic

Paid Tips: Targeting is Key

Paid Tips: Competitive Analysis

Paid Tips: Test, Test, Test

Paid Tips: Measurement in Mind

Questions / Comments Thanks so much  Contact me anytime: [email_address] http:// twitter.com/jeffwoelker

Thanks so much 

Contact me anytime:

[email_address]

http:// twitter.com/jeffwoelker