Yarn Market News - Search Marketing Presentation
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    Yarn Market News - Search Marketing Presentation Yarn Market News - Search Marketing Presentation Presentation Transcript

    • Optimize Your Website for Big Results The 10 things you need to know about Search Marketing
    • Bio
      • Currently: Slack Barshinger
      • Clients: Fellowes, Office Depot, eBay, Aon, FedEx, Tellabs, Diebold, Google
      • Other Interests: emerging technologies, meatloaf, biking, Detroit sports, sustainability
    • Agenda
      • Search 101 – Consumers and Search
      • 5 organic search tips
      • 5 paid search tips
      • Questions / Comments
    • What tools do consumers use?
    • How America Searches: Online Retail
    • Search Market Share
      • Data compiled from comScore Report, Dec. 2008
    • Organic and Paid Defined Paid Search Organic Search
    • Organic Tips: Keyword Research Google Keywords: http://www.google.com/keywords Google Trends: http://www.google.com/trends Wordtracker: http://freekeywords.wordtracker.com/ Facebook Lexicon: http://www.facebook.com/lexicon Twitter Search: http://search.twitter.com Plurk Search: http://www.plurk.com/search AdGooroo: http:// www.adgooroo.com
    • Organic Tips: Unique Page Titles
      • Page titles are one of the most important attributes of organic search.
    • Organic Tips: Good URL Choices
      • Which is better?
      • www.cindysstore.com
      • www.cindysyarnstore.com
      • www.chicagoyarnstore.com
      • www.cindyschicagoyarnstore.com
      • www.amazon.com
    • Organic Tips: Less Images, More Text
    • Organic Tips: Links, Links, Links
      • Organic search is like an election
        • The most votes [links] wins
      • Get links from:
        • Vendors, Partners, Business contacts, Friends
        • Social media
          • Product review sites
          • Blogs
          • Online Communities
    • Paid Tips: Keyword Research
      • Look for longer tail keywords
      • This indicates a person is closer to transaction
      • You can use the same tools as organic
    • Paid Tips: Targeting is Key
    • Paid Tips: Competitive Analysis
    • Paid Tips: Test, Test, Test
    • Paid Tips: Measurement in Mind
    • Questions / Comments
      • Thanks so much 
      • Contact me anytime:
      • [email_address]
      • http:// twitter.com/jeffwoelker