Your SlideShare is downloading. ×
Yarn Market News - Search Marketing Presentation
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Yarn Market News - Search Marketing Presentation

2,173
views

Published on


0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,173
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
14
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Optimize Your Website for Big Results The 10 things you need to know about Search Marketing
  • 2. Bio
    • Currently: Slack Barshinger
    • Clients: Fellowes, Office Depot, eBay, Aon, FedEx, Tellabs, Diebold, Google
    • Other Interests: emerging technologies, meatloaf, biking, Detroit sports, sustainability
  • 3. Agenda
    • Search 101 – Consumers and Search
    • 5 organic search tips
    • 5 paid search tips
    • Questions / Comments
  • 4. What tools do consumers use?
  • 5. How America Searches: Online Retail
  • 6. Search Market Share
    • Data compiled from comScore Report, Dec. 2008
  • 7. Organic and Paid Defined Paid Search Organic Search
  • 8. Organic Tips: Keyword Research Google Keywords: http://www.google.com/keywords Google Trends: http://www.google.com/trends Wordtracker: http://freekeywords.wordtracker.com/ Facebook Lexicon: http://www.facebook.com/lexicon Twitter Search: http://search.twitter.com Plurk Search: http://www.plurk.com/search AdGooroo: http:// www.adgooroo.com
  • 9. Organic Tips: Unique Page Titles
    • Page titles are one of the most important attributes of organic search.
  • 10. Organic Tips: Good URL Choices
    • Which is better?
    • www.cindysstore.com
    • www.cindysyarnstore.com
    • www.chicagoyarnstore.com
    • www.cindyschicagoyarnstore.com
    • www.amazon.com
  • 11. Organic Tips: Less Images, More Text
  • 12. Organic Tips: Links, Links, Links
    • Organic search is like an election
      • The most votes [links] wins
    • Get links from:
      • Vendors, Partners, Business contacts, Friends
      • Social media
        • Product review sites
        • Blogs
        • Online Communities
  • 13. Paid Tips: Keyword Research
    • Look for longer tail keywords
    • This indicates a person is closer to transaction
    • You can use the same tools as organic
  • 14. Paid Tips: Targeting is Key
  • 15. Paid Tips: Competitive Analysis
  • 16. Paid Tips: Test, Test, Test
  • 17. Paid Tips: Measurement in Mind
  • 18. Questions / Comments
    • Thanks so much 
    • Contact me anytime:
    • [email_address]
    • http:// twitter.com/jeffwoelker