Tools for Social Media Monitoring
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Tools for Social Media Monitoring

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  • Aggregate user generated content from social media sites such as Twitter, Facebook, YouTube, Digg, FriendFeed, ...
  • Usersactive usersTraffic sourcesinteractions

Tools for Social Media Monitoring Tools for Social Media Monitoring Presentation Transcript

  • Tools forSocial Media Monitoring
    Darlene Fichter & Jeff Wisniewski
    University of Saskatchewan & University of Pittsburgh
    March 21, 2011
  • Counting is Easy
    Photo by Rafael Peñaloza
    Some rights reserved
  • Knowing is hard.
    Photo by Malingering
    Some rights reserved
  • Signs of success?
    Photo by CW Ye, Some rights reserved
  • Abundance of Counting Tools
    Specific tools for specific channels
    Message Boards
    Facebook
    Twitter
    Flickr, YouTube, media/video
    Social bookmarking
    “Overview/Aggregate”
    How
    Who
    When
    Where
  • URL =“slide title” +. com i.e. boardreader.com
    boardreader
  • Surprises?
  • Omgili
  • Social Media Snapshot
    Photo by byalles-schlumpf, Some rights reserved
  • HowSociable?
    Visibility on the web by 22 metrics
  • Addictomatic
  • socialmention*
  • Indicators
    • likelihood of being discussed
    • do you have a fan base that repeated talk about you?
    • ration of positive mentions to negative ones
    Strength
    Passion
    Sentiment
  • Google analytics in page analytics
    Available from Content section
    Visualize user interaction
  • In page analytics
  • Facebook Insights
    Quantitative: fans, users, page views
    Engagement: Likes, comments
  • Facebook Insights
  • Klout
    measurement of overall online influence
    from 1 to 100 with higher scores representing a wider and stronger sphere of influence
    uses over 35 variables on Facebook and Twitter
  • Klout
  • Mywebcareer
    Discover, evaluate and monitor your professional online brand
    FICO-like career score: 350-850
  • MyWebCareer
  • twendz
  • Google Places
    Activity: views, impressions
    Actions: maps, driving directions, clicks to website
  • Places
  • Hootsuite
    Social media dashboard
    Recently added analytics
  • Questions/Comments
    After the session contact us at:
    Darlene Fichter
    dfichter@gmail.com
    Jeff Wisniewski
    jeffw@pitt.edu