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Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
Redesign: The Pitfalls and How to Avoid Them
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Redesign: The Pitfalls and How to Avoid Them

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  • 1. REDESIGN: THE PITFALLS AND PERILS AND HOW TO AVOID THEM Jeff Wisniewski [email_address] Computers in Libraries 2009
  • 2.  
  • 3. BAD REASONS TO REDESIGN
    • It’s been X months/years since we redesigned
    • The boss says I have to
    • I’m boooooored with the site
  • 4. GOOD REASONS TO REDESIGN
    • When your navigation is dysfunctional
    • When your site doesn’t scale
    • When your site is difficult to update
    • When your code is hopelessly, cough cough, sick
    • When your site has low usability
    • When it is not performing based on your sites’ goals/objectives (you do have those, right?)
  • 5. REDEVELOP VS REDESIGN
    • Redevelop= triple bypass
    • Redesign= cosmetic surgery
  • 6. COST COMPARISON Cost to you Cost to user Redesign Low Low Redevelop High High
  • 7. AMAZON: 2000
  • 8. AMAZON: 2009
  • 9. THIS IDEA ISN’T EXACTLY NEW…
    • The Quiet Death of the Major Re-Launch
    • By Jared M. Spool
    • Originally published: May 20, 2003
  • 10. USERS DISLIKE REDESIGNS…ALOT
    • Facebook anti-redesign group has 1.7 million members.
    • last.fm: redesign drew over 2,000 comments often strongly negative.
    • The Guardian, FT.com, and the BBC also transformed themselves recently, with ‘robust’ opinion voiced on each.
  • 11. CAVEATS
    • Beware the vocal majority?
    • Be evidence based…your new sites tests better, right?
  • 12. REDESIGN AND THE FIVE STAGES OF USER GRIEF
    • Denial : “Why did you change it? I was always able to find what I needed!”
    • Anger : “You have rendered the site useless and I will never use it again!”
    • Bargaining : “If you could just revert back to the OLD ejournal page that would be great!”
    • Depression : “I have no idea what I’m going to do now…”
    • Acceptance : “While I dislike the design I was able to find the catalog link quite easily…”
  • 13. DO WE REALLY HATE TO REDESIGN?
    • Maintenance = Boring
    Redesign = Exciting
  • 14. Happiness Time You Users Launch
  • 15. Time until “redesign” (months) 12 0 6 amount of maintenance performed a lot pretty much none
  • 16. PITFALL: THINKING INSIDE THE BOX
      • Is a traditional “page-based model” best?
      • CMS
      • Blog
      • Wiki
  • 17. DISCOVERY
  • 18. PITFALL: NOT KNOWING ENOUGH ABOUT YOUR CURRENT SITE BEFORE YOU BEGIN
    • Look at where people are going in the site, where they're NOT going, what pages they enter into and what pages they leave from
      • Google analytics
      • Clicky
    • Review past usability studies
    • If it’s been a while do one NOW
    • TIP: find and document your current page rank
  • 19. PITFALL: PROCEEDING WITHOUT CONSENSUS ON GOALS AKA BUY-IN
    • Investing time reaching consensus on:
      • The need for a change
      • What needs to be changed
      • What the desired outcomes are
    • Data is awfully helpful here
  • 20. TWO TIPS ON GENERATING BUY-IN
    • Show your director/manager what cool things other libraries are doing
    • Show him or her data indicating that your site is not functioning well
  • 21. PITFALL: TRYING TO REACH TOO MUCH CONSENSUS
    • Design by committee=death
    • Data + evidence-based practice=harmony and world peace
  • 22. PITFALL: BEING AN EXPERT
    • Define constituencies and INCLUDE them in the process
    • Librarians ARE users of the site but they’re also information EXPERTS with mad skills
  • 23. PLANNING
  • 24.
    • “ Spend your money where the water is”
    • Know where your water is!
  • 25. PITFALL
    • Spending too much time “designing”
    • “ I'm going to go out on a limb and beg you not to create an original design. There are more than a billion pages on the web. Surely there's one that you can start with? “
    • -Seth Godin
  • 26. LOOK HERE
    • http://www.freecsstemplates.org/
    • http://www.csszengarden.com/
    • http://www.dynamicdrive.com/style/layouts/
    • http://webdesign.about.com/od/websitetemplates/a/bl_layouts.htm
  • 27. PITFALL
    • Failing to account for assessment time & effort
  • 28. PITFALL
    • Looking at only other library sites
  • 29. PITFALL: NOT HAVING SMART GOALS FOR THE REDESIGN
    • S pecific
    • M easurable
    • A ttainable
    • R ealistic
    • T imely
  • 30. EXAMPLE GOALS
    • Increase Google page rank and search result exposure
    • Improve overall site usability
    • Measurable increase in use of ejournal finder
    • Measurable decrease in content update lag times
    • Show increase in user engagement as measured by number of blog comments
  • 31. PITFALL: FAILING TO COMMUNICATE ENOUGH
    • Consider a redesign blog or wiki
    • Manage expectations
  • 32.  
  • 33. EXECUTION
  • 34. PITFALL: COMMUNICATING TOO MUCH
    • Redesign by committee is rarely pretty (hey that rhymes!)
    • Look to evidence to short circuit tedious discussions
      • http://usability.gov
      • http://useit.com
      • http://www.surl.org/
      • http://www.uie.com/
  • 35. PITFALL: Not providing users a clear path
    • Define the primary functions of your site and make sure these paths are clear
  • 36.  
  • 37. PITFALL
    • Reinventing the wheel
    • from JavaScripts to CSS…chances are it’s been done already
  • 38. PERFECTION PARALYSIS
    • Get it out of the door already!
  • 39. WHERE TO SPEND TIME, MONEY AND EFFORT
    • Remarkable content
    • Engagement tools
    • Testing
  • 40. REMARKABLE CONTENT
    • You have a staff full of experts!
      • Reading lists
      • Course based guides
      • Reviews
      • White papers: copyright, foreclosure resources, how to get content onto your iPod
  • 41. REMARKABLE TOOLS
    • Next gen opac
    • Federated search
    • Ejournal finder
    • Photo tagger
    • Assignment calculator
  • 42. REMARKABLE CONTENT…
    • … is WELL WRITTEN content
    • Cut and paste
    • Invest time in rewriting content
  • 43. PITFALL
    • Not designing with Search Engine Optimization (SEO) in mind
      • URL structure
        • Simple URLs
      • Page titles
        • Descriptive
      • Proper and consistent user of structural HTML
        • <h1> <h2> <h3> etc
      • Descriptive <alt> tags
  • 44. MORE SEO
    • Submit a sitemap to Google after your redesign
      • http://code.google.com/p/sitemap-generators/wiki/SitemapGenerators
    • Ask Google to remove outdate/removed/old content from its index:
      • https://www.google.com/webmasters/tools/dashboard
        • Site>Tools>Remove URLs
  • 45. PITFALL
    • Not designing with Social Media Optimization (SMO) in mind
      • Social bookmark links: addthis.com
      • Tag your pages
      • Redesign with user generated content in mind
  • 46. PITFALL
    • Moving and/or eliminating good content
    • … the whole baby and bathwater thing
    • Do page and keyword analyses…Google Analytics, etc.
    • Do server side redirects
  • 47. DON’T FORGET TO…
    • Update your robots.txt file
    • Update your analytics definitions, paths, groups, etc.
  • 48. MAINTENANCE
  • 49. PITFALL
    • Not planning beyond the redesign
      • Content strategy
        • Mmmmmmm….that’s FRESH!
      • Maintenance strategy
    • Move from macro redesign to micro changes

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