Microformats: Big Ideas in Small Packages Jeff Wisniewski [email_address]

What they are microformats are a set of simple, open data formats built upon existing and widely adopted standards re-use existing XHTML and XML to convey metadata and other attributes

microformats are a set of simple, open data formats built upon existing and widely adopted standards

re-use existing XHTML and XML to convey metadata and other attributes

What they are Microformats are a way of encoding certain types of information so that computers know what type of information it is and can take appropriate action with it Contact info Events reviews Semantic technology They are EASY to create

Microformats are a way of encoding certain types of information so that computers know what type of information it is and can take appropriate action with it

Contact info

Events

reviews

Semantic technology

They are EASY to create

How to create them Creation tools: http://microformats.org/code/hcard/creator Dreamweaver Microformats Extension tool http://www.webstandards.org/action/dwtf/microformats/ Viewer: https://addons.mozilla.org/en-US/firefox/addon/2240

Creation tools:

http://microformats.org/code/hcard/creator

Dreamweaver Microformats Extension tool

http://www.webstandards.org/action/dwtf/microformats/

Viewer:

https://addons.mozilla.org/en-US/firefox/addon/2240

Why they matter Currently supported by firefox Soon the be supported by all major browsers Supported by Yahoo! now and other search engines soon Good customer service

Currently supported by firefox

Soon the be supported by all major browsers

Supported by Yahoo! now and other search engines soon

Good customer service

How they work Information is encoded using a microformat Information is encountered by a microformat aware tool Tool presents user with option to import, export, or otherwise work with the data chunk

Information is encoded using a microformat

Information is encountered by a microformat aware tool

Tool presents user with option to import, export, or otherwise work with the data chunk

How to create them

Resources http://microformats .org http://www.webstandards.org/action/dwtf/microformats/

http://microformats .org

http://www.webstandards.org/action/dwtf/microformats/