Yesterday • Worked for connection and contacts • Less people were “known”Today • Everyone is known. • Networking is now started online – but often still finished in person. • Relationships are more valuable than contacts and connections.
There are many tools for sourcing and searching. Thekey is to be an expert in the most productive ones. Thisallows you to go deeper than your competition. Youdon’t want to be a marginal performer in everything.
Rule #1 Understand PrivacyOh, and.. and and and…
Rule #2 There are NO secrets Assume all information is public. You are visible!
Percent of companies40 tracking prospective hires on social media.CareerBuilder survey 2012Percent of 2011 grad class think employers should view student profiles as part of the process. NACE 2011 34
Find people Find people• Know the tool. Even the free version is very powerful. • Candidate or candidate referral lives on LinkedIn for most of target jobs. They just need to be found.
Be foundGoal: Everyone should have robust LinkedIn profiles.Benefit: Increase your visibility in a positive way by driving great content. Demographic: Exempt level employees andspecialty non-exempt.
“ Even if you are uncertain aboutthe direction, runyour business in a forceful way. You’ll come out way ahead ofyour competition. Way ahead. -Jon Roberts
ConsiderationsTools have changed. The importance of relationships has not.Focus on content. The message is critical. What do your candidates want to hear? Ask them!Know your goal then select the tool. Goal…. Strategy…. Tools….Keep playing (With purpose) As soon as you got it down; it’s changed.