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Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
Why Twitter Isnt Stupid 04.2011
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Why Twitter Isnt Stupid 04.2011

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Recent presentation I gave on "Why Twitter isn\'t Stupid"

Recent presentation I gave on "Why Twitter isn\'t Stupid"

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  • 1. Why Twitter isn’t Stupid
    Communities of Practice
    April, 19, 2011
  • 2. Follow me on Twitter
    @jeffurban
    @solution_design
    @ldrshpcommunity
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    2
  • 3. © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    3
  • 4. This Morning’s Plan
    Twitter – The Beginning
    Twitter Overview
    Twitter Uses
    Twitter Tools
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    4
  • 5. My Desired Outcomes
    Increase Twitter awareness
    Share different examples for how Twitter is being used
    Convince you that Twitter isn’t stupid
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    5
  • 6. Twitter – The Beginning
    Idea from Jack Dorsey
    SMS based social network
    (Short Message Service – i.e. texting)
    Development started in 2006
    Dorsey, Biz Stone, Evan Williams
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    6
  • 7. Twitter Basics
    Combination of social networking and micro-blogging
    Users send messages – tweets
    Text based; 140 character limit
    Messages sent through websites or combatable external apps (i.e. cell phones)
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    7
  • 8. Social Media Networks
    Twitter
    Follow & Followers
    Facebook
    Friends
    LinkedIn
    Connections & degrees
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    8
  • 9. Terminology
    Accounts (@jeffurban, @solution_design)
    Follow/Followers (tweeps)
    Tweets/Messages
    Hashtag (#)
    Mention
    Retweet (RT)
    Trends, Lists
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    9
  • 10. Let’s Visit Twitter
    @jeffurban
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    10
  • 11. Twitter – Tipping Point
    2007 SXSW festivals and conferences
    Went from 20k to 60k tweets per day
    Screens streamed the messages
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    11
  • 12. Twitter Stats (source twitter.com)
    370,000 new sign-ups daily
    95,000,000 Tweets per day
    175,000,000 registered users
    24 billion searches per month
    88 billion Google searches per month
    9.4 billion Yahoo searches per month
    4.1 billion Bing searches per month
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    12
  • 13. Twitter Revenue
    Privately held
    Primary source of revenue is through searches
    Promoted Tweets
    Promoted Trends
    Promoted Accounts
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    13
  • 14. Promoted Tweets (Source Twitter.com)
    Users see your tweet when they search one of your keywords
    Sharing content and seeding interest
    Building awareness among relevant audiences
    Building a brand voice
    Offering deals
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    14
  • 15. Example – Promoted Tweet
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    15
  • 16. Promoted Trends (Source Twitter.com)
    Twitter is host to vast, viral conversations that capture some of the hottest topics of the moment.
    Building mass awareness
    Product launches and events
    Brand building by association
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    16
  • 17. Trends for 4/1 to 4/7
    April Fool’s Day
    Nickelodeon Kid’s Choice Awards
    NCAA March Madness
    Academy of Country Music Awards
    U.S. Politics
    Soccer/Football
    Cricket World Cup
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    17
  • 18. Example – Promoted Trends
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    18
  • 19. Promoted Trends/Tweets
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    19
  • 20. Promoted Accounts (Source Twitter.com)
    Promoted Accounts are built to turbocharge your ability to gain new followers on Twitter.
    Turbo-charging user discovery
    Building up to a big event or your next product release
    Capitalizing on a particular event or period of the year when the account will be most relevant
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    20
  • 21. Example Promoted Account
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    21
  • 22. Twitter Uses
    Instant news
    Individuals tweet, news organizations follow
    Iran elections – “a Twitter Revolution”
    Southwest Airlines passenger tweeted about six-foot hole
    Al Jazeera
    http://blogs.aljazeera.net/twitter-dashboard
    Voted off American Idol
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    22
  • 23. Twitter Uses
    Curation
    CNN WorldCup 2010
    http://edition.cnn.com/SPECIALS/2010/worldcup/twitter.buzz
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    23
  • 24. Twitter Uses
    Aggregator of information
    Follow experts – individuals, organizations
    Examples
    Specific Technologies
    Human Resources
    Fantasy Football
    Gardening
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    24
  • 25. Twitter Uses
    Open conversation
    #onlinepoker
    #nbaplayoffs
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    25
  • 26. Twitter Uses
    Networking & Collaboration
    Chats – scheduled online discussions
    #nptalk
    #blogchat
    #hcsm
    #smbiz
    #jobhuntchat
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    26
  • 27. Twitter Uses
    Event Participation
    Sporting Events
    Live Television
    Glee, American Idol, Survivor
    Political speeches
    Conferences, Seminars
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    27
  • 28. Twitter Uses
    Online Branding
    Compliments Facebook, Blogs, LinkedIn, YouTube, Website
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    28
  • 29. Twitter Uses
    Favorites
    Celebrities, Politicians, Brands, Products, Athletes
    Levity
    Comedians, Satirists, Pets, Fake Sites (@BPGlobalPR)
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    29
  • 30. Twitter Uses
    Friends
    Communicate, Stay Informed
    Share Information – chance to give/help
    Help Others
    Build brand, Add value, Organization, Promote others
    Yourself
    Promote articles, news, blogs
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    30
  • 31. Twitter Uses
    Jobs/Hiring
    Establish expertise, Create awareness
    Recruiters, Career Sites, User Groups, Conferences
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    31
  • 32. Twitter Uses
    Customer Support
    Best Buy - @twelpforce
    Comcast - @comcastcares
    Dell, Southwest Airlines, Starbucks, Ford
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    32
  • 33. Twitter Uses
    Deals, Bargains, Coupons
    Jet Blue - @JetBlueCheeps
    Cheap Tweet - @cheaptweets
    Retail Me Not - @retailmenot
    Deal Devine - @dealdevine
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    33
  • 34. Twitter Uses
    Feedback
    Ask questions, listen
    Organizations are monitoring what is being said
    Organizations are engaging in conversation
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    34
  • 35. Twitter Uses
    Subject Matter Experts
    Get answers
    Engage in conversation
    Asking directly
    Asking the crowd
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    35
  • 36. Twitter Uses
    Public Relations
    Follow reporters and journalists
    Engage in conversation
    Provide feedback
    PR focused chats
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    36
  • 37. Twitter Uses
    Listen
    What is being said about your company, products, favorite businesses, teams, professional skills, competitors
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    37
  • 38. Twitter Tools
    Dashboards
    Tweetdeck, Hootsuite
    Monitoring
    Backtweets, Backtype, Tweetbeep, Twilert
    Pictures/Videos
    TwitPic, Twitgoo, Ow.ly, Flickr
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    38
  • 39. Twitter Tools
    Follow-isms
    Tweetcloud
    Twitter Grader
    Advanced Search
    Search.Twitter
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    39
  • 40. Twitter Tools
    Others
    Calendar Group Tweets
    Payments Karma
    Emails Tasks
    Future Tweets Polls
    RSS feeds Translators
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    40
  • 41. Summary of Uses (to name a few)
    Instant News Curation
    Aggregator Conversation
    Networking/Chats Events
    Branding Favorites/Levity
    Friends Sharing
    Jobs/Hiring Customer Support
    Deals/Bargains Get Feedback
    Subject Matter Experts Public Relations
    Listen
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    41
  • 42. Summary
    You don’t have to tweet to get value from Twitter
    Twitter isn’t for everyone, but it definitely isn’t stupid
    © 2009 Solution Design Group, Inc. (SDG) • www.solutiondesign.com
    42

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