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With the release of the book Born to Run, and a growing pile of research supporting the health benefits of being "unshod", the past year has seen an outburst of interest in barefoot, or minimalist, run...

With the release of the book Born to Run, and a growing pile of research supporting the health benefits of being "unshod", the past year has seen an outburst of interest in barefoot, or minimalist, running. Why is this, and what can it teach us about buying better products, building smarter businesses, and ultimately, leading happier lives?