Netflix And Fb Connect

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  • 1. Netflix and Facebook Connect Michael Hart Director of Engineering Community and API
  • 2. About Netflix  Subscription movie rentals  Over 10 million subscribers  Distribute over 2M DVDs per day
  • 3. Goals for Facebook Connect  Member retention  New member acquisition
  • 4. Scenario  “Movies make for great conversations”  Share your movie tastes with your friends  Ratings  Opt-in, all or nothing
  • 5. DEMO
  • 6. How are we measuring success?  Key business metrics  Acquisition: CPA  Retention: churn %  Key proxy metrics  (Comment Rate)  Queue add rate  Play rate
  • 7. How are we measuring success?  Other metrics  Connected users  Disconnected users  Ratings shared  FB story clicks  Sign-up rate  Connect rate  Connect abandonment rate
  • 8. QUESTIONS?
  • 9. Gratuitous Plug developers.netflix.com