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PSFK presents FUTURE OF REAL-TIME     PSFK Presents     FUTURE OFUBIQUITOUS SENSORS TO MONITORMUNICIPAL STRUCTURESHP Labs ...
PSFK presentsFUTURE OF REAL-TIME                                            prepared for                                  ...
INTRODUCTION                                                                                          prepared for        ...
INTRODUCTION                                                                                           prepared for       ...
FOREWORD                                                                                            prepared for          ...
KEY IMPLICATIONS                                                                                      prepared for        ...
KEY IMPLICATIONS                                                                                        prepared for      ...
HUMANSENSOR                     “By having many low-quality sensors dispersed over a large area, perhaps in               ...
PSFK presents FUTURE OF REAL-TIMEHUMAN SENSOR NETWORKS                                            IMPLICATIONSAn increasin...
HUMAN SENSOR NETWORKS                                                                     prepared for                    ...
PSFK presents FUTURE OF REAL-TIMECONVERTING BIKES INTO MOBILE SENSING UNITSThe Copenhagen Wheel concept transforms ordinar...
HUMAN SENSOR NETWORKS                                                                            prepared for             ...
PSFK presents FUTURE OF REAL-TIMEASTHMA INHALER MONITORS AIR QUALITYThe Spiroscout is a small GPS-enabled device designed ...
HUMAN SENSOR NETWORKS                                                                          prepared for               ...
PSFK presents FUTURE OF REAL-TIMECROWD SOURCED TURN-BY-TURN NAVIGATIONWaze is a mobile application that uses data from dri...
HUMAN SENSOR NETWORKS                                                                                prepared for         ...
JOIN THE DISCUSSION ONHUMAN SENSOR NETWORKS                                                                               ...
PERSONALCENSUS                     “By having many low-quality sensors dispersed over a large area, perhaps in            ...
PSFK presents FUTURE OF REAL-TIMEPERSONAL CENSUS                                                  IMPLICATIONSGrowing acce...
PERSONAL CENSUS                                                                                   prepared forINTIMATE DET...
PSFK presents FUTURE OF REAL-TIMEINTIMATE DETAILS PROVIDE POPULATION STATISTICSThe online dating site OKCupid is no longer...
PERSONAL CENSUS                                                                                  prepared for             ...
PSFK presents FUTURE OF REAL-TIMEUNDERSTANDING HAPPINESS ACROSS THE UKMappiness is a research project and mobile applicati...
PERSONAL CENSUS                                                                                       prepared for        ...
PSFK presents FUTURE OF REAL-TIMECHEAP AND DISCRETE MOBILE STD TESTSSimilar to pregnancy testing kits, new devices are in ...
PERSONAL CENSUS                                                                                    prepared for           ...
JOIN THE DISCUSSION ONPERSONAL CENSUS                                                                                prepa...
SOCIALSENTIMENT                     “By having many low-quality sensors dispersed over a large area, perhaps in           ...
PSFK presents FUTURE OF REAL-TIMESOCIAL SENTIMENT                                                 IMPLICATIONSThe use of o...
SOCIAL SENTIMENT                                                                                           prepared forONL...
PSFK presents FUTURE OF REAL-TIMEONLINE SEARCH QUERIES PREDICTSPREAD OF GLOBAL FLUThere is a close relationship between ho...
SOCIAL SENTIMENT                                                                                 prepared for             ...
PSFK presents FUTURE OF REAL-TIMESEARCH ENGINE IDENTIFIES PATTERNS TOPREDICT FUTURE EVENTSRecorded Future is a new search ...
SOCIAL SENTIMENT                                                                               prepared for               ...
PSFK presents FUTURE OF REAL-TIMEFACEBOOK AS PROXY FOR POLITICAL ELECTIONSThe ubiquity of Facebook has made it an accurate...
SOCIAL SENTIMENT                                                                               prepared for               ...
JOIN THE DISCUSSION ON                                                           prepared forSOCIAL SENTIMENT             ...
SEESOMETHING,                     “By having many low-quality sensors dispersed over a large area, perhaps in             ...
PSFK presents FUTURE OF REAL-TIMESEE SOMETHING, TEXT SOMETHING                                     IMPLICATIONSSystems tha...
SEE SOMETHING, TEXT SOMETHING                                                                          prepared forTRACKIN...
PSFK presents FUTURE OF REAL-TIMETRACKING SEXUAL HARASSMENTHarassMap is a system in Egypt for reporting sexual harass-    ...
SEE SOMETHING, TEXT SOMETHING                                                                      prepared for           ...
PSFK presents FUTURE OF REAL-TIMECITIZEN SCIENTISTS BUILD NETWORK OF LOCALPLANTS AND ANIMALSNoah is a tool that nature lov...
SEE SOMETHING, TEXT SOMETHING                                                                      prepared for           ...
PSFK presents FUTURE OF REAL-TIMEPROJECT GATHERS REPORTS ON PEOPLE’S GOOD ACTSHero Reports is a project from MIT’s Center ...
SEE SOMETHING, TEXT SOMETHING                                                                        prepared for         ...
JOIN THE DISCUSSION ONSEE SOMETHING, TEXT SOMETHING                                                    prepared for       ...
MOBILECOMMUNITIES                    “By having many low-quality sensors dispersed over a large area, perhaps in          ...
PSFK presents FUTURE OF REAL-TIMEMOBILE COMMUNITIES                                              IMPLICATIONSThe simplicit...
MOBILE COMMUNITIES                                                                       prepared forCOLLABORATION TOOL FA...
PSFK presents FUTURE OF REAL-TIMECOLLABORATION TOOL FACILITATESON-THE-GROUND COMMUNICATIONGeoChat is a service for coordin...
MOBILE COMMUNITIES                                                                               prepared for             ...
PSFK presents FUTURE OF REAL-TIMETEMPORARY NETWORKS BUILT AROUND ANY EVENTFast Society is an iPhone application that makes...
MOBILE COMMUNITIES                                             prepared for                                               ...
PSFK presents FUTURE OF REAL-TIMEUSING THE MOBILE WEB TO CONNECT COMMUNITIESMotribe is a platform that enables individuals...
MOBILE COMMUNITIES                                                                                  prepared for          ...
JOIN THE DISCUSSION ONMOBILE COMMUNITIES                                                                                pr...
INSTANTMAPPING                     “By having many low-quality sensors dispersed over a large area, perhaps in            ...
PSFK presents FUTURE OF REAL-TIMEINSTANT MAPPING                                                   IMPLICATIONSMaps are a ...
INSTANT MAPPING                                                                             prepared forLO-FI SOLUTION FOR...
PSFK presents FUTURE OF REAL-TIMELO-FI SOLUTION FOR AERIAL MAPPINGGrassroots Mapping is a series of participatory mapping ...
INSTANT MAPPING                                                                                prepared for               ...
PSFK presents FUTURE OF REAL-TIMEOPEN SOURCE CARTOGRAPHYOpenStreetMap is a collaborative project to create a freely      a...
INSTANT MAPPING                                                                                prepared for               ...
PSFK presents FUTURE OF REAL-TIMEONLINE MARKETPLACE FOR GEO-DATASimpleGeo is a service that aims to help developers index,...
INSTANT MAPPING                                                                                   prepared for            ...
JOIN THE DISCUSSION ONINSTANT MAPPING                                                                                prepa...
CONTEXTCARTOGRAPHY                    “By having many low-quality sensors dispersed over a large area, perhaps in         ...
PSFK presents FUTURE OF REAL-TIMECONTEXT CARTOGRAPHY                                                  IMPLICATIONSThrough ...
CONTEXT CARTOGRAPHY                                                                                prepared forGLOBAL HEAL...
PSFK presents FUTURE OF REAL-TIMEGLOBAL HEALTH BASED ON LOCAL INFORMATIONHealthMap brings together disparate data sources ...
CONTEXT CARTOGRAPHY                                                                                prepared for           ...
PSFK presents FUTURE OF REAL-TIMEVISUALIZING COMPLEX SOCIAL AND POLITICAL DATAThe Spatial Information Design Lab at Columb...
CONTEXT CARTOGRAPHY                                                                             prepared for              ...
PSFK presents FUTURE OF REAL-TIMEPUTTING SOCIAL ENTERPRISE ON THE MAPiuMap is an online directory that interfaces with Goo...
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  1. 1. PSFK presents FUTURE OF REAL-TIME PSFK Presents FUTURE OFUBIQUITOUS SENSORS TO MONITORMUNICIPAL STRUCTURESHP Labs has announced a project they’ve dubbed the CeNSE HTTP://WWW.HPL.HP.COM/RESEARCH/INTELLIGENT_INFRASTRUCTURE/(Central Nervous System for the Earth), an attempt to build a REAL-TIMEplanet-wide infrastructure built from billions of small, cheap,and durable sensors. These sensors will be able to attach tobridges and buildings to warn of structural strains or inclem-ent weather conditions, and will be scattered along roadsidesto monitor traffic and road conditions. A REPORT CO N S U LTI N G Prepared by PSFK for United NationsWWW.PSFK.COM 1 Global Pulse
  2. 2. PSFK presentsFUTURE OF REAL-TIME prepared for CO N S U LTI N G CONTENTS Prepared by PSFK for INTRODUCTION 1 United Nations KEY IMPLICATIONS 4 Global Pulse KEY TRENDS 1. HUMAN SENSOR NETWORKS 7 2. PERSONAL CENSUS 17 3. SOCIAL SENTIMENT 27 4. SEE SOMETHING, TEXT SOMETHING 37 5. MOBILE COMMUNITIES 47 6. INSTANT MAPPING 57 7. CONTEXT CARTOGRAPHY 67 8. TIMELINE NARRATIVES 77 9. INTELLIGENT INFRASTRUCTURE 87 10. NETWORKING NATURE 97 11. DATA DEMOCRACY 107 ABOUT 116
  3. 3. INTRODUCTION prepared for CO N S U LTI N GEvolving data-rich technologies are providing organizations, a large and small scale. While others are putting this technologygovernments and businesses with a rapid way to monitor the to use to instantly map geography, layer in information fromwell-being of communities and individuals without significant other data streams and create context and narrative where noneinfrastructure or spend. For those organizations whose success previously existed.is dependent on the ability to quickly recognize and react to The proliferation of low-cost sensors has created a network ofhigh-risk situations, the proliferation of rapid access to “good intelligent infrastructure that can allow for the monitoring ofenough” information is proving invaluable. changing conditions and statuses in both natural and urbanOften, services can leverage the existing infrastructure created environments.around the internet to provide low cost access to information in We hope that this document prepared for the UnitedNationsreal-time. Through this data democracy, decisions can be made Global Pulse Team provides insights into the opportunitiesat unparalleled speed. available through the increased volume of “good enough”The change we are witnessing is being driven by the growing data and real-time analysis. But the report doesn’t endvolume of data produced each day by ordinary people. By here—please join the discussion and share your ideas onlinereleasing information about themselves and their environments using #FutureOfRealTime or one of the hashtags presentedthat has been captured through mobile phones and other digital in each section of this report. Together, we can broaden ourplatforms, people are acting as human sensor networks. These knowledge base, highlight change for good, and inspire people,individual data points, when collectively placed in context, can organizations and governments to make things better.provide insight into a variety of situations.Social media is another tool that is being used to monitor thewell-being of communities. Online buzz around certain subjectscan serve as an indicator of group sentiment, providing insights Piers Fawkesthat are relevant offline and pointing to actions that can be taken Founder & Presidentto remedy problems as they arise. PSFKSimple solutions are developing that allow people to connectrapidly across mobile networks. Government and aid-organizations are putting this newfound ability to use by creatingtemporary networked communities to handle situations on both 1
  4. 4. INTRODUCTION prepared for CO N S U LTI N GThis report has been developed for PSFK PROCESS ABOUT PSFKthe United Nations Global Pulse team, At the core of PSFK’s trends research PSFK is the go-to source for new ideas anda project whose goal is to support methodology is a robust qualitative inspiration for readers around the world.governments in understanding what process called Grounded Theoryis happening to their most vulnerable Analysis, in which trends are identified by The New York City based trends andpopulations in real-time. uncovering patterns within a large data innovation company publishes a daily set. Over the course of several weeks in news site, provides research and businessWe intend for it to be openly shared late 2010 and early 2011, a global team consultancy, manages a network ofaround the globe between communities, of PSFK researchers in places ranging experts, and hosts idea-generatingdevelopment agencies, academia from New York to Nigeria, gathered events. PSFK aims to inspire readers,and other organizations. Its aim is to hundreds of examples of innovation that clients and guests to make things better—highlight the opportunities that exist for matched our brief. In an effort to refine whether that’s better products, betterorganizations, large or small. In particular, the trends identified and gain deeper services, better lives or a better world.the “left field” examples of data capture insight into the forces driving them, PSFK www.psfk.comand use are published in hope of interviewed dozens of experts comingshowcasing how organizations can leap- ABOUT GLOBAL PULSE from fields of aid, business, governmentalfrog IT investment and still significantly The Global Pulse initiative works policy and technology.improve the monitoring capabilities. closely with UN Member States and To develop PSFK’s Future of Real-Time other development partners to improveBRIEF report, we responded to a brief set by evidence-based decision making andPSFK’s key objective was to identify trends the Global Pulse team aimed at exploring close the information gap between thein information monitoring allowing for emerging ideas around the world. onset of a global crisis and the availabilityquicker reaction. Key areas of investigation of actionable information to protectincluded developments in data (e.g. Each section in this document is a the vulnerable.new types of data, emerging sources); separate trend identified through PSFK’s www.unglobalpulse.orgcommunication (e.g. feedback loops, pattern recognition process, whichcommunity-to-community); tools; and includes supporting insights from expertsinstitutional use of real-time technologies. and a broad range of implications for every type of reader. 2
  5. 5. FOREWORD prepared for CO N S U LTI N GTHE IMPORTANCE OF REAL-TIMEACCORDING TO THE UNITED NATIONS GLOBAL PULSE TEAMClosing the information gap for decision We are in the midst of a technological In the past decade, we have witnessedmakers is an ambitious goal that will revolution. Every day we learn of exciting the rise of the open source softwarerequire the UN’s collective expertise, new tools for collecting, analyzing, map- movement. Technology experts aroundboth that of Member States and that ping, and visualizing information. Accord- the world are volunteering their time,of UN agencies. The Global Pulse is an ing to a recent report by the International expertise, and innovative ideas to createinitiative to support governments in Telecommunications Union, a mobile technology tools that are free for anyoneunderstanding what is happening to their phone signal now covers nearly 90% of to use. We believe we have an opportu-most vulnerable populations in real-time. the world’s population. nity to harness this collective force forTo make this possible, governments need innovation by providing this communityaccess to real-time information on the Technology innovation is transforming our with an exciting role in helping us buildwelfare of their populations. They need lives—and accelerating global development. the technology toolkit that will powernew technologies to collect, filter, and Some of the most dramatic innovations Global Pulse.analyze this information in order to know concerning the use of technology are tak-when populations may be feeling the ing place in the Global South.early impacts of external shocks. Andthey need to develop the capacity to In order to assemble these tools into ause real-time information to make policy powerful analytical toolkit for govern-decisions. ments, we believe that it would be most cost-effective to take a non-traditional approach to leverage the reach and convening power of the UN in a new way. Outsourcing the development of the sys- tem to external consultants, the current proscribed method for dealing with this type of issue, would not achieve the level of innovation required for success. We believe in a more direct approach. 3
  6. 6. KEY IMPLICATIONS prepared for CO N S U LTI N GKEY IMPLICATIONS FORM THE TEAM AT GLOBAL PULSEFUTURE OF MOBILE DATA-DRIVEN DATA EXHAUST TOTECHNOLOGY DEVELOPMENT DETECT EARLY SIGNALSMobile phones are now being used to We live in a new information age, As communities in the developingsend remittances, redeem food vouchers, where innovation is accelerating at a world increasingly adopt and use theseprovide guidance to new mothers, share breathtaking pace. Today, there are technologies, they are beginning toagricultural price information between new tools to capture and use data generate ambient data as by-products offarmers and offer educational assistance that have never before been applied their everyday activities. This “informationto children. To monitor and evaluate to development. Mobile phones, for exhaust” may hold the key to detectingthe performance of these services, example, are increasingly playing a early signals of emerging vulnerabilitiesgovernment ministries and UN agencies critical role in global development and or incipient harm. The explosion in theoften collect statistical information about humanitarian crisis response. Mobile volume and diversity of data has beenhow these services are used. We believe phones in the developing world are not met by advances in methodologies to helpthat through deeper analysis of this data, only being used to speed up collection of make sense of it all. New tools exist togovernments will be able to detect the household surveys and census data, but collect, filter, integrate, fuse, analyze, mapearly signals that vulnerable populations also by farmers to share price information and visualize information.may be in trouble. Once a pattern of with potential buyers, by communityconcern has emerged, governments will health workers to request lab diagnosticsbe able to rapidly send teams to those for patients, and by ordinary citizens tocommunities to conduct household report on problems in their communities.surveys, and collect the statisticalevidence needed for policy responses. Wealso see enormous progress with the useof mobile phones and other technologiesto accelerate the collection of data thatwas previously collected and documentedin print. 4
  7. 7. KEY IMPLICATIONS prepared for CO N S U LTI N GKEY IMPLICATIONS FROM THE TEAM AT GLOBAL PULSETARGETING DEVELOPMENT TECHNOLOGY TO CLOSE PROTECTING COUNTRIESRESOURCES MORE EFFECTIVELY THE INFORMATION GAP AGAINST DEVELOPMENT REVERSALSThe current climate of increasing fiscal While many of the most vulnerable In an age of increasing global volatility,austerity and limited resources is being felt communities in developing countries are hard-won development gains are inby decision makers at every level. Real- still outside mobile phone coverage, there danger of being eroded much fastertime information, drawn from a variety of is little doubt that Southern innovation than in the past. Real-time actionablesources, can allow leaders to better plan in the use of mobile technologies is information can help the internationaland target interventions in times of crisis booming. Many private sector actors community to detect the impact of ato ensure that populations most at risk are are driving this Southern information crisis early on when there is still time tothe first to receive support. revolution. The enormous opportunity prevent irreversible harm. presented by these emerging markets will inevitably lead to lower costs and greater accessibility to technologies and information services, even in communities where today it seems unimaginable. These emerging technologies represent an extraordinary opportunity to close the information gap and provide the data needed to protect the world’s most vulnerable populations. 5
  8. 8. HUMANSENSOR “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.”NETWORKS —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and lookMobile populations passively sharing location-related data at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  9. 9. PSFK presents FUTURE OF REAL-TIMEHUMAN SENSOR NETWORKS IMPLICATIONSAn increasing number of personal technologies are equipped • Citizens become participants in data collection withoutwith sensors that have the capacity to collect geographically- having to alter normal routines.tagged data while people simply go about their daily rou-tines. Phones, laptops and cars equipped with sensors such • Passive research seamlessly integrates into daily life;as GPS receivers and accelerometers can collect, share and reflects the actual needs and behaviors of communities.analyze this data in real-time. This passive feedback system • Increased volume, frequency and type of data enablesrequires minimal infrastructure and transforms people into greater efficiency; ability to tailor products and services.sensory nodes with little effort on their part. • The efficiency of existing personal technology is maximized leading to a reduced need to build costly technological infrastructure. • Value can be derived from nearly any action or activity. A walk down a street can generate meaningful data for an organization.WWW.PSFK.COM 7
  10. 10. HUMAN SENSOR NETWORKS prepared for CO N S U LTI N GCONVERTING BIKES INTO MOBILE WEARABLE DEVICE MONITORS ENVIRONMENTAL ASTHMA INHALER MONITORS AIR QUALITYSENSING UNITS CONDITIONS 8NETWORKED PERSONAL LAPTOPS PROVIDES CROWD SOURCED TURN-BY-TURN NAVIGATION TAXI DRIVERS USED TO FIND FASTEST DRIVING ROUTEEARTHQUAKE ALERTSMobile populations passively sharing location-related data
  11. 11. PSFK presents FUTURE OF REAL-TIMECONVERTING BIKES INTO MOBILE SENSING UNITSThe Copenhagen Wheel concept transforms ordinary bicycles Riders can access this data through their phone and eveninto mobile sensing units that can map pollution levels, traf- share the information with their community, contributing tofic congestion, and road conditions in real-time. As a person a dynamic database of real-time environmental conditions.cycles, the wheel’s sensing unit captures their effort level and WWW.SENSEABLE.MIT.EDU/COPENHAGENWHEELinformation about immediate surroundings, including: roadconditions, carbon monoxide, NOx, noise, ambient temperatureand relative humidity.WWW.PSFK.COM 9
  12. 12. HUMAN SENSOR NETWORKS prepared for CO N S U LTI N GWEARABLE DEVICE MONITORS ENVIRONMENTAL CONDITIONSFrench technology company, Sensaris, has developed a These devices are intended for use by groups ofwearable device that monitors environmental conditions individuals looking to contribute to larger community-for its user. Sensors detect levels of air quality, noise, and oriented applications, including city noise mappinghumidity, mapping these alongside accelerometer and and urban planning initiatives.GPS data. WWW.SENSARIS.COM 10
  13. 13. PSFK presents FUTURE OF REAL-TIMEASTHMA INHALER MONITORS AIR QUALITYThe Spiroscout is a small GPS-enabled device designed by By aggregating this anonymous, voluntarily-shared data aboutAsthmapolis that attaches to the end of people’s inhalers, asthma, Asthmapolis provides people with the latest informationautomatically capturing time and location of symptoms each about asthma in their communities, and helps scientists andtime an inhaler is used. The Spiroscout connects to a user’s public health agencies to target interventions designed toPC through a USB, transferring information directly to the reduce the burden of asthma sufferers.organization’s website. WWW.ASTHMAPOLIS.COMWWW.PSFK.COM 11
  14. 14. HUMAN SENSOR NETWORKS prepared for CO N S U LTI N GNETWORKED PERSONAL LAPTOPSPROVIDE EARTHQUAKE ALERTSParticipants simply download free software that runs in The goal is to provide a better understanding of earthquakes,the background, notifying a central server when they record while giving early warning to schools, emergency responsetremors above a 4.0 magnitude. systems, and others. QCN.STANFORD.EDU 12
  15. 15. PSFK presents FUTURE OF REAL-TIMECROWD SOURCED TURN-BY-TURN NAVIGATIONWaze is a mobile application that uses data from drivers’ mobile The system suggests daily routes based on driving patternsphones to create crowd sourced maps and give turn-by-turn and social input to provide a real-time view of traffic conditionsdriving directions. such as road accidents, traffic jams, weather hazards and even speed trap locations. WWW.WAZE.COMWWW.PSFK.COM 13
  16. 16. HUMAN SENSOR NETWORKS prepared for CO N S U LTI N GTAXI DRIVERS USED TO FIND FASTEST DRIVING ROUTEResearchers from Microsoft have been testing a new method look longer because it takes unexpected side streets. By ana-for generating faster driving path suggestions by tapping into lyzing GPS data from 33,000 Beijing taxis over the course ofthe expertise of local cab drivers and monitoring their GPS 3 months, researchers were able to determine optimal routes,trajectories. While current drive-time predictions rely on the ultimately reducing drive times by 16%.length of road and the posted speed limit, cabbies reliably WWW.RESEARCH.MICROSOFT.COM/EN-US/PROJECTS/TDRIVEselect the fastest path to a destination, even if the route might 14
  17. 17. JOIN THE DISCUSSION ONHUMAN SENSOR NETWORKS prepared for CO N S U LTI N G “With participatory sensing, individuals and community members act as data collectors and as data users. This data helps groups understand what’s going on in their specific context, create evidence for change, or tell a story.” Deborah Estrin Director of Center for Embedded Networked Sensing (CENS) Professor of Computer Science, UCLA “Metcalfe’s law says the value of a network is proportional to the square of the number of connected nodes. As new nodes are added to our networks, both mechanical (sensors) and human observers (like Project Noah members), we slowly build a data network that has the capability to reflect the ever changing tides of life on earth. In one sense it becomes a 911 service for the planet, in that cries for help that previously went unnoticed, can now be heard.” Martin Ceperley Chief Technology Officer, Networked Organisms JOIN THE DISCUSSION ON HUMAN SENSOR NETWORKS Add your thoughts and ideas on Twitter and other social media networks using #HumanSensorNetworks 15
  18. 18. PERSONALCENSUS “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected EnvironmentsIndividual insights facilitate collective knowledge “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  19. 19. PSFK presents FUTURE OF REAL-TIMEPERSONAL CENSUS IMPLICATIONSGrowing access to mobile technology around the world now • Citizens can understand their well-being throughenables an unprecedented monitoring of an individual’s cur- the collection and interpretation of personal data.rent state of being. Mobile phones and tablet PCs can bedirected to collect personal data, giving individuals deeper • Communities can leverage data and analysis tolevels of insight into their habits and behaviors. Through a receive deep levels of insight about the collectivevariety of platforms, people can actively collect and measure habits and behaviors of peers.information about what they’re doing, their health, and even • People can be incentivized to self-monitor throughtheir mood. They can also share this information anonymously comparison, or benchmarking.with a larger network so that it can be analyzed at a local oreven national level—allowing organizations to monitor relative • Validated personal experience through explorationhealth of communities and respond to their changing needs. of shared community data. • A deeper and more holistic understanding of communities enables a more fair allocation of resources and faster response times.WWW.PSFK.COM 17
  20. 20. PERSONAL CENSUS prepared forINTIMATE DETAILS PROVIDE POPULATION STATISTICS PERSONAL FINANCE SITE SHOWS UNDERSTANDING HAPPINESS ACROSS THE UK COMMUNITY SPENDING HABITSAPP AGGREGATES WEB BEHAVIOR CHEAP AND DISCRETE MOBILE STD TESTS ONLINE TOOL INSTANTLY VISUALIZES PERSONAL CONNECCTIONSIndividual insights facilitate collective knowledge 18
  21. 21. PSFK presents FUTURE OF REAL-TIMEINTIMATE DETAILS PROVIDE POPULATION STATISTICSThe online dating site OKCupid is no longer simply in the about interpersonal relationships spanning race, gender,business of matching like-minded individuals. Based on and sexuality—uncovering social dynamics previously lefthundreds of millions of user interactions, intimate details only to speculation.from over 3.5 million anonymous users are being converted BLOG.OKCUPID.COMinto data to generate incredibly insightful statisticsWWW.PSFK.COM 19
  22. 22. PERSONAL CENSUS prepared for CO N S U LTI N GPERSONAL FINANCE SITE SHOWS COMMUNITYSPENDING HABITSPersonal finance site Bundle.com aggregates financial This information is also mined in order to recommenddata from the US Government, Citi Bank and other third party restaurants based on the purchases of similar spendersproviders to give users access to accurate, real-time spending and to estimate change in expense if moving to other cities.comparisons. With this data, users can explore average trans- WWW.BUNDLE.COMaction amounts and locations in categories such as shopping,food and drink, and transportation. 20
  23. 23. PSFK presents FUTURE OF REAL-TIMEUNDERSTANDING HAPPINESS ACROSS THE UKMappiness is a research project and mobile application how they’re feeling, who they’re with, what they’re doing anddeveloped by the London School of Economics with the goal where they are (users can even submit photos). This data is sentof understanding how people’s happiness is affected by their anonymously and securely to the group’s database, along withlocal environment—air pollution, noise, green spaces, and so on. an approximate location from the phone’s GPS and a noise-levelParticipants are prompted one or more times a day to answer measure, where it can be aggregated and analyzed.questions related to their emotional state, WWW.MAPPINESS.ORG.UKWWW.PSFK.COM 21
  24. 24. PERSONAL CENSUS prepared for CO N S U LTI N GAPP AGGREGATES WEB BEHAVIORVoyurl is a browser-based platform currently under development By aggregating data, this tool has the potential to providethat will allow users to passively share their web surfing behaviors insight about what online content is being used, as well asand view the browsing behaviors of others—in real-time. The which topics are trending and where.idea of the service is to enable users to actually see the data WWW.VOYURL.COMthey create online and help find ways to derive value from it. 22
  25. 25. PSFK presents FUTURE OF REAL-TIMECHEAP AND DISCRETE MOBILE STD TESTSSimilar to pregnancy testing kits, new devices are in development By aggregating this personal data anonymously, health organiza-that can diagnose if someone has an STD. Those who suspect that tions will be better equipped to understand the sexual health andthey have been infected will be able to place urine or saliva onto well-being of populations in a particular area. The developers ofa computer chip and plug it into their smartphone to receive a the chip plan on distributing the input devices through vendingdiagnosis within minutes. machines for as little as $1. WWW.UKCRC.ORGWWW.PSFK.COM 23
  26. 26. PERSONAL CENSUS prepared for CO N S U LTI N GONLINE TOOL INSTANTLY VISUALIZES PERSONAL CONNECTIONSBusiness and career networking platform LinkedIn has developed people who have more connections (and typically more sway)an experimental tool called InMaps that sifts through all of an in specific clusters with larger fonts. By aggregating and explor-individual’s connections, detects the relationships between ing similar connections across other existing networks such asthem, and groups them into different network clusters so that families and friends, there is the potential to use this technologyanyone can see the depth of their connections in one interface. for understanding group health or quickly connecting peopleInMaps provides insight into who the major connections, during a crisis.bridges and influencers are in any network, by differentiating INMAPS.LINKEDINLABS.COM 24
  27. 27. JOIN THE DISCUSSION ONPERSONAL CENSUS prepared for CO N S U LTI N G “Making data public is less interesting to me than the capacity of the public to make data. I think that when one goes through the process of trying to measure something, one actually begins to understand how one directly affects that process, or what potential one has to facilitate change.” Usman Haque Founder and CEO, Pachube / Connected Environments “Data gathered from typically offline devices, such as the Withings Scale, is great because it doesn’t involve a change in behavior, but simply a new sensor.” Andrew Kortina Co-Founder, Venmo “Information coming from the ground and from the crowd has a great deal of relevance. Traditionally, we look at information as something that comes from a top-down perspective; from a media organization, a corporation or a government. Nowadays, it’s information that flows from the bottom-up that’s changing the world.” Erik Hersman Co-Founder, Ushahidi JOIN THE DISCUSSION ON PERSONAL CENSUS Add your thoughts and ideas on Twitter and other social media networks using #PersonalCensus 25
  28. 28. SOCIALSENTIMENT “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected EnvironmentsOnline buzz as indicator of offline status “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  29. 29. PSFK presents FUTURE OF REAL-TIMESOCIAL SENTIMENT IMPLICATIONSThe use of online social networks has spread around the world. • The ubiquity of social media platforms has led to aPeople connect with one another through regular updates on democratization of the medium, enabling it to be usedcomputers and mobile devices. When analyzed in bulk, it is as a social barometer.possible to calculate the current status of entire communitiesand identify changes happening in real-time through web- • New types of data, such as photo-uploads, can bebased and social media search queries. This conversational tapped to add dimensionality.data can also be used to predict what lies ahead. • Adding the texture of information created from every-day social interactions can provide new ways to explore human needs and behaviors. • Massive quantities of data can be held up against historic models to allow policy makers and planners to prepare for contingencies that might otherwise be invisible. • Real-time information has allowed us to move beyond correlation to prediction.WWW.PSFK.COM 27
  30. 30. SOCIAL SENTIMENT prepared forONLINE SEARCH QUERIES PREDICT SPREAD OF GLOBAL USING LAWS OF PHYSICS TO FORECAST SUCCESS OF SEARCH ENGINE IDENTIFIES PATTERNS TO PREDICTFLU MARKETING CAMPAIGNS FUTURE EVENTSONLINE BUZZ ACCURATELY PREDICTS BOX OFFICE FACEBOOK AS PROXY FOR POLITICAL ELECTIONS STATUS UPDATES PREDICT ROMANTIC CHANGEREVENUEOnline buzz as indicator of offline status 28
  31. 31. PSFK presents FUTURE OF REAL-TIMEONLINE SEARCH QUERIES PREDICTSPREAD OF GLOBAL FLUThere is a close relationship between how many people search Google Flu Trends use these search queries to estimatefor flu-related topics and how many people actually have flu current flu activity around the world in near real-time.symptoms. Before visiting a clinic, many flu sufferers visit web WWW.GOOGLE.ORG/FLUTRENDSsites for information about symptoms and remedies.WWW.PSFK.COM 29
  32. 32. SOCIAL SENTIMENT prepared for CO N S U LTI N GUSING LAWS OF PHYSICS TO FORECAST SUCCESSOF MARKETING CAMPAIGNSLeveraging the concepts of velocity and acceleration from Facebook sign-ups, Harper claims to be able to calculatethe world of physics, Jason Harper of the digital ad agency whether a mass marketing campaign will reach its overallOrganic, is using social media analytics to predict the success goals within the first few days of its launch.of marketing campaigns. Using calculus to compute the velocity, WWW.ORGANIC.COMor rate of change, of tweets, blog mentions, and 30
  33. 33. PSFK presents FUTURE OF REAL-TIMESEARCH ENGINE IDENTIFIES PATTERNS TOPREDICT FUTURE EVENTSRecorded Future is a new search engine that utilizes real-time developments, and social functions, the system is able tointernet monitoring in order to predict the future. Using linguistic identify invisible patterns and connections between eventstools that identify events concerning national security, economic and people that shape the future. WWW.RECORDEDFUTURE.COMWWW.PSFK.COM 31
  34. 34. SOCIAL SENTIMENT prepared for CO N S U LTI N GONLINE BUZZ ACCURATELY PREDICTSBOX OFFICE REVENUEA recent study by Sitaram Asur and Bernardo Huberman has By analyzing the rate at which movie-related tweets are gener-shown that Twitter can be used to forecast box-office revenue ated, the researchers found they were able to predict box-officefor movies. revenue more accurately than traditional methods. WWW.ARXIV.ORG/ABS/1003.5699 32
  35. 35. PSFK presents FUTURE OF REAL-TIMEFACEBOOK AS PROXY FOR POLITICAL ELECTIONSThe ubiquity of Facebook has made it an accurate barometer In the Senate, their snapshot of 19 races proved that 81% offor national sentiment—including election outcomes. During candidates with the most Facebook fans won their contests.the recent US political elections, the Facebook political team’s WWW.FACEBOOK.COM/USPOLITICSinitial analysis of 98 House races showed that 74% of candidateswith the most Facebook fans won their contests.WWW.PSFK.COM 33
  36. 36. SOCIAL SENTIMENT prepared for CO N S U LTI N GSTATUS UPDATES PREDICT ROMANTIC CHANGEBy scraping Facebook status updates for the words “break in the weeks leading up to spring break, right before the startup” or “broken up” over the course of a year, interaction of the summer holiday and a few of weeks before Christmas.designers David McCandless and Lee Byron were able to WWW.INFORMATIONISBEAUTIFUL.NETchart out the most likely times couples will break up. The WWW.LEEBYRON.COMmajority of break ups occur three times in the year: 34
  37. 37. JOIN THE DISCUSSION ON prepared forSOCIAL SENTIMENT CO N S U LTI N G “When data is published with greater frequency, it makes sense that we’ll be able to predict seasonal trends.” Andrew Kortina Co-Founder, Venmo “Predictive systems could be used to anticipate demand for commodities, goods, and services—helping businesses optimize what they’re producing and having tighter feedback loops. Rather than trying to convince people they need some- thing, producers could respond to what people are actually saying.” Andrew Hoppin Chief Information Officer, New York State Senate “If you have information in multiple dimensions, you can begin to understand the dynamics of complex socio-technical systems. Through better understanding we can better predict future change.” Deborah Estrin Director of Center for Embedded Networked Sensing (CENS) Professor of Computer Science, UCLA JOIN THE DISCUSSION ON SOCIAL SENTIMENT Add your thoughts and ideas on Twitter and other social media networks using #SocialSentiment 35
  38. 38. SEESOMETHING, “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.”TEXT —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I thinkSOMETHING it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected EnvironmentsActive reporting for collective well-being “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  39. 39. PSFK presents FUTURE OF REAL-TIMESEE SOMETHING, TEXT SOMETHING IMPLICATIONSSystems that track change can leverage power of people. • Promotes civic engagement by lowering barrierCrowd-sourced services that allow people to report on the situ- of entry, allowing individual voices to be heard.ation around them are ensuring communities’ collective well-being by rapidly documenting potentially harmful incidents. • Mobile technology gives a voice to disenfranchised or marginalized groups.Often using mobile phone technology, these information • Systems can be tailored to the needs of thosemonitoring systems not only provide real-time, location specific specifically affected by them.data, but also boost civic engagement by establishing directchannels of communication from the ground up. • Real-time systems provide the ability to actively respond to and mitigate problems.WWW.PSFK.COM 37
  40. 40. SEE SOMETHING, TEXT SOMETHING prepared forTRACKING SEXUAL HARASSMENT SNAP PICTURES TO SEND COMPLAINTS TO THE CITY CITIZEN SCIENTISTS BUILD NETWORK OF LOCAL PLANTS AND ANIMALSCROWDSOURCING REPORTS FOLLOWING OIL SPILL PROJECT GATHERS REPORTS ON PEOPLE’S GOOD ACTS PUBLIC FRUIT MAPPINGActive reporting for collective well-being 38
  41. 41. PSFK presents FUTURE OF REAL-TIMETRACKING SEXUAL HARASSMENTHarassMap is a system in Egypt for reporting sexual harass- By empowering individuals to act, the system serves as anment via SMS. The tool gives women a way to anonymously advocacy, prevention, and response tool, highlighting thereport icidents as soon as they happen, by instantly mapping severity and pervasiveness of the problem.the reports online. WWW.HARASSMAP.ORGWWW.PSFK.COM 39
  42. 42. SEE SOMETHING, TEXT SOMETHING prepared for CO N S U LTI N GSNAP PICTURES TO SEND COMPLAINTS TO THE CITYCitySourced is a real-time citizen engagement platform (public safety, quality of life, environmental issues, etc.) andthat makes it easy for citizens to complain to city hall about report them for quick resolution and increased accountability.anything from graffiti to drug dealers in their neighborhoods. WWW.CITYSOURCED.COMThe mobile application provides a free, simple, and intuitiveplatform empowering residents to identify civic issues 40
  43. 43. PSFK presents FUTURE OF REAL-TIMECITIZEN SCIENTISTS BUILD NETWORK OF LOCALPLANTS AND ANIMALSNoah is a tool that nature lovers can use to document provide key data to researchers on topics like invasive specieslocal wildlife in their area, creating a platform that research and migration patterns. Users can earn badges as they add togroups can use to harness the power of citizen scientists. Users their findings, bringing a game element into the experience andcan photograph, tag, identify and learn about the plants and promoting participation.animals they see around them. The aggregation of this infor- WWW.NETWORKEDORGANISMS.COMmation allows people to compare notes, track sightings andWWW.PSFK.COM 41
  44. 44. SEE SOMETHING, TEXT SOMETHING prepared for CO N S U LTI N GCROWDSOURCING REPORTS FOLLOWING OIL SPILLFollowing the Gulf Coast Oil Spill in 2010, the Oil Reporter open Data collected through the Oil Reporter mobile application wasdata initiative was launched by Crisis Commons to enhance re- managed by San Diego State University’s Visualization Center incovery efforts by using real-time check-ins and ground reports. order to provide visualization tools and products based on theUsers could upload photos and videos to note oil, harmed wild- Oil Reporter data.life sightings, and much more. WWW.OILREPORTER.ORG 42
  45. 45. PSFK presents FUTURE OF REAL-TIMEPROJECT GATHERS REPORTS ON PEOPLE’S GOOD ACTSHero Reports is a project from MIT’s Center for Future Civic People report these events through the group’s site,Media that asks citizens to report on the moments when other providing a brief description, location, images and anypeople make a difference. These can be pointing out small acts other relevant information. The project is currently runningof kindness such as giving up a seat for a pregnant woman to in six cities, including New York, Boston and Juarez.acts of courage like assisting in a car accident. WWW.HEROREPORTS.ORGWWW.PSFK.COM 43
  46. 46. SEE SOMETHING, TEXT SOMETHING prepared for CO N S U LTI N GPUBLIC FRUIT MAPPINGFallen Fruit is a service that creates maps of fruit trees growing Maps are free from copyright and distributed bothon or over public property. Participants in the project track physically and digitally. Communities can use thesedetailed information about the location and growth of fruit resources to find and identify fruit growing publiclytrees, which feeds into comprehensive initiatives to visualize in local neighborhoods.shared food resources within communities. WWW.FALLENFRUIT.ORG 44
  47. 47. JOIN THE DISCUSSION ONSEE SOMETHING, TEXT SOMETHING prepared for CO N S U LTI N G “We’re enrolling young people who have cell phones and asking them simple things like, “Is the water point in your village working today?” The collected data is analyzed then re-distributed through agreements with newspaper, radio, and TV stations, so that the young person in the village who actually collected the information feels connected on a national level. By doing this, we not only inform them of their entitlements, but engage them in a process of monitoring them.” Sharad Sapra UNICEF County Representative, Uganda “We look at people and their mobile phones as a very interesting opportunity to allow individuals and communities to engage in systematic data collection that documents and addresses important things in their lives.” Deborah Estrin Director of Center for Embedded Networked Sensing (CENS) Professor of Computer Science, UCLA “The data is captured in real-time. You’re not going around and asking people to give retrospective reports. You’re asking people, in the moment, what’s going on with them right now.” Deborah Estrin Director of Center for Embedded Networked Sensing (CENS) Professor of Computer Science, UCLA JOIN THE DISCUSSION ON SEE SOMETHING, TEXT SOMETHING Add your thoughts and ideas on Twitter and other social media netowrks using #SeeSomethingTextSomething 45
  48. 48. MOBILECOMMUNITIES “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected EnvironmentsBuilding and maintaining virtual communities with simple technology “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  49. 49. PSFK presents FUTURE OF REAL-TIMEMOBILE COMMUNITIES IMPLICATIONSThe simplicity and ubiquity of mobile phones makes them • Regular tasks become faster through individually-owned,an ideal platform for organizing communities and coordinating mobile technology. Speed not only changes responseefforts in response to an event. During times of crisis, or time, but fundamentally changes the nature of the tasks,simply for strengthening existing communities, handsets and relationships of those involved.can function as a conduit for collaboration and connectivity.Through new applications and services, networks between • Systems should be easily adopted; viable for social use,people can be established at the touch of a button. yet equipped for crisis management. • Through these fast-forming, often temporary communi- ties, vital information and alerts can quickly be communicated to large, dispersed populations, ensuring that all citizens remain in the loop. • These connections fundamentally change the nature of people’s interactions and expand what is possible. Le- veraging the power of the directed, collaborative effort from a community can bring about real change.WWW.PSFK.COM 47
  50. 50. MOBILE COMMUNITIES prepared forCOLLABORATION TOOL FACILITATES MOBILE MAILING LISTS TEMPORARY NETWORKS BUILT AROUND ANY EVENTON-THE-GROUND COMMUNICATIONREAL-TIME TEAM UPDATES USING THE MOBILE WEB TO CONNECT COMMUNITIES PERSONAL “CLOUD PHONE” SERVICE FOR RURAL USERS WITHOUT A HANDSETBuilding and maintaining virtual communities with simple technology 48
  51. 51. PSFK presents FUTURE OF REAL-TIMECOLLABORATION TOOL FACILITATESON-THE-GROUND COMMUNICATIONGeoChat is a service for coordinating the efforts of different Through this system, on-the-ground help can ensurerelief organizations. It lets team members interact to an organized, rapid response following a crisis.maintain shared geospatial awareness of who is doing WWW.INSTEDD.ORGwhat where—over any device, on any platform, over anynetwork, using SMS, email, or a web browser.WWW.PSFK.COM 49
  52. 52. MOBILE COMMUNITIES prepared for CO N S U LTI N GMOBILE MAILING LISTSPatatat lets groups form information communities through text When someone replies, these messages are also sentmessages. Using a web browser, users enter a list of phone to everyone on the list, creating a reliable method fornumbers, Patatat will then broadcast messages to the entire group communication.group via SMS. WWW.PATATAT.COM 50
  53. 53. PSFK presents FUTURE OF REAL-TIMETEMPORARY NETWORKS BUILT AROUND ANY EVENTFast Society is an iPhone application that makes it easy The interface makes it easy for these groups to sharefor people to place contacts into an instant, short-term conversation during shows, without having to maintaingroup within the app for group text messaging and one-touch the group afterwards.conference calling. WWW.FASTSOCIETY.COMWWW.PSFK.COM 51
  54. 54. MOBILE COMMUNITIES prepared for CO N S U LTI N GREAL-TIME TEAM UPDATESBoarrd is a free, highly-customizable dashboard appthat helps keep a project or team up to date on all relevant in-formation. Users can create public or private status boards andpull data from various sources including, RSS feeds, Twitter,Facebook, Flickr and even weather channels.WWW.BOARRD.COM 52
  55. 55. PSFK presents FUTURE OF REAL-TIMEUSING THE MOBILE WEB TO CONNECT COMMUNITIESMotribe is a platform that enables individuals and small groups to Users can build and own a fully-featured social networkbuild and manage their own mobile social communities. Based in optimized for the mobile web and can even activate plugins thatCape Town, South Africa, Motribe is facilitating self-organization include blogs, photo sharing, and real-time chatrooms.on the mobile web by giving people the ability to meet others WWW.MOTRIBE.COMwho share common interests and connect with them throughtheir mobile devices.WWW.PSFK.COM 53
  56. 56. MOBILE COMMUNITIES prepared for CO N S U LTI N GPERSONAL “CLOUD PHONE” SERVICE FOR RURALUSERS WITHOUT A HANDSETMXShare enables people who cannot afford to buy a handset to The system also manages the subscriber’s offline activity, trackinghave their own “Cloud Phone” with their own number. Subscrib- missed calls, sending notification alerts to friends or nearby vil-ers can access their account using a borrowed handset and enter lage phone operators. Phone owners who lend their handsets alsoa network code. The system requires no special hardware and receive a small credit as an incentive for sharing.works on all basic handsets in Sub-Saharan Africa and South Asia. WWW.MOVIRTU.COM 54
  57. 57. JOIN THE DISCUSSION ONMOBILE COMMUNITIES prepared for CO N S U LTI N G “There are a few very simple approaches to keeping people engaged. First, you do things that matter to them. Second, you let them see the data and learn from it. Third, you tie it into social media, and rely on game mechanics to make it fun. I think we will also start see some form of micro-payment system begin to emerge—like frequent flyer miles, or perhaps even actual payments.” Deborah Estrin Director of Center for Embedded Networked Sensing (CENS) Professor of Computer Science, UCLA “There is a lot more information being captured and shared than we can actually handle. During the recent Tanzanian elections,our platform was quickly overrun with the number of SMS messages coming into the system—5,000 in one day. It’s quickly moving from information collection, to the ability to curate that information effectively.” Erik Hersman Co-Founder, Ushahidi “How do you create a small business model around a data collection system? One of the ideas that we are exploring is like a frequent flier program. If you participate in collecting data, you get a few minutes of free talk time, which you can use yourself or sell to others. If you share even more information, you get a solar cell phone charger, which you can then use to charge other people’s phones. It’s important to look for innovative approaches that can make micro business models out of these small things.” Sharad Sapra UNICEF Country Representative, Uganda JOIN THE DISCUSSION ON MOBILE COMMUNITIES Add your thoughts and ideas on Twitter and other 55 social media networks using #MobileCommunities
  58. 58. INSTANTMAPPING “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected EnvironmentsLocal tools for creating a shared visual experience “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  59. 59. PSFK presents FUTURE OF REAL-TIMEINSTANT MAPPING IMPLICATIONSMaps are a universal tool that have the ability to convey • Maps contain a universal language. They are easilysignificant quantities of information, often transcending understood by people of all languages and literacy levels.language and cultural barriers. This intuitive nature has mademaps the medium of preference for creating a shared visual • Open and accessible tools help ensure that mapsexperience. A growing number of open source tools and lo-fi remain a relevant and useful resource for locals andsolutions offer local communities the ability to rapidly gener- visitors alike by enabling flexible solutions that canate maps and provide real-time instructions for navigating easily evolve alongside the changing face of any region.uncharted or changing landscapes. This type of information • Collaborative mapping initiatives encourage citizensbecomes invaluable for individuals during times of crisis as to learn more about their surroundings and get involvedthey try to gain insights into their own communities. with their local communities through the exploration of unfamilar neighborhoods and environments. • Simple mapping systems can serve as valuable navigation tools for areas without established roadways or infrastructure.WWW.PSFK.COM 57
  60. 60. INSTANT MAPPING prepared forLO-FI SOLUTION FOR AERIAL MAPPING REMOTE CONTROL AIRPLANE CREATES LOCAL MAPS OPEN SOURCE CARTOGRAPHYCOMMUNITY BASED MAPPING PROJECT ONLINE MARKETPLACE FOR GEO-DATA PICTURE-BASED NAVIGATIONLocal tools for creating a shared visual experience 58
  61. 61. PSFK presents FUTURE OF REAL-TIMELO-FI SOLUTION FOR AERIAL MAPPINGGrassroots Mapping is a series of participatory mapping proj- The resulting images are geotagged and stitched into mapsects focused on communities involved in land disputes. Initiated which are 100x higher resolution that those offered by Googleby the MIT Media Lab‘s Center for Future Civic Media, the proj- and available at an extremely low cost. These maps have beenect utilizes balloons, kites, and other simple and inexpensive used to support residents’ claims to land title and most recentlytools to produce aerial imagery, inverting the traditional power to document the oil spill in the Gulf of Mexico in order to assessstructure of cartography. the situation and assist with the response. WWW.GRASSROOTSMAPPING.ORGWWW.PSFK.COM 59
  62. 62. INSTANT MAPPING prepared for CO N S U LTI N GREMOTE CONTROL AIRPLANE CREATES LOCAL MAPSThe Swinglet CAM is a safe and easy-to-use flying camera that With simple drag & drop functions, it is possible totakes high-resolution pictures automatically—plus it can take pre-program—as well as update during the flight—the position,off, fly and land all on its own. The drone can be programmed to altitude and behavior of the unmanned drone. In addition tofollow a pre-determined flight path based on a maximum of 20 mapping, potential applications include traffic updating,GPS coordinates with an operational range of up to 12.5 miles. security, crop and species monitoring. WWW.SENSEFLY.COM 60
  63. 63. PSFK presents FUTURE OF REAL-TIMEOPEN SOURCE CARTOGRAPHYOpenStreetMap is a collaborative project to create a freely and government sources has greatly increased both theeditable map of the world. The initial map data was built from speed and accuracy of this work. When large datasets arescratch by volunteers performing systematic ground surveys available, a technical team will manage the conversion andusing a handheld GPS unit and a notebook, digital camera, importing of the data.or a voice recorder. More recently, the availability of aerial WWW.OPENSTREETMAP.ORGphotography and other data from commercialWWW.PSFK.COM 61
  64. 64. INSTANT MAPPING prepared for CO N S U LTI N GCOMMUNITY-BASED MAPPING PROJECTTendermaps is an experiment in informal, community-based They are encouraged to define the region with three broadcartography where people define their neighborhood by creat- factors in mind: the paths they take, the things they love,ing hand-drawn maps. Community members are handed blank and the location of their community.maps and asked to define the neighborhood by marking up the WWW.TENDERMAPS.COMmaps with colored markers. 62
  65. 65. PSFK presents FUTURE OF REAL-TIMEONLINE MARKETPLACE FOR GEO-DATASimpleGeo is a service that aims to help developers index, The goal is to give developers the tools to quickly build locationinterpret, and consume location data. Described as “iTunes services without worrying about having the money to license fromfor geodata,” the Colorado based start-up plans to create a large database or having to quickly scale to create their own.a wide sampling of geographic datasets and technologies WWW.SIMPLEGEO.COMthat developers can access.WWW.PSFK.COM 63
  66. 66. INSTANT MAPPING prepared for CO N S U LTI N GPICTURE-BASED NAVIGATIONBreadCrumbz is a mobile navigation application that creates The result is a personalized, picture-based map that users candirectional routes on the fly. Users create new routes by taking share with others.geotagged pictures as they travel to visually mark their path. WWW.BCRUMBZ.COMImages can be tagged and annotated with arrows or other signsto provide additional context. 64
  67. 67. JOIN THE DISCUSSION ONINSTANT MAPPING prepared for CO N S U LTI N G “Maps provide a snapshot understanding, a simplified understanding, but they’re not the only way. From the beginning at Ushahidi, we worked with maps and time-lines together. We think that time and space are both relevant for real-time information.” Erik Hersman Co-Founder, Ushahidi “It’s all about situational awareness. If you can tell what’s going on around you, and can get alerts from your neighbor about what’s going on around them, you have a much better understanding of what’s actually going on. Therefore, decision-making power is increased when you have relevant information.” Erik Hersman Co-Founder, Ushahidi “We try to use metaphors that are familiar to people—and terms in which they are already thinking. So maps are an obvious medium.” Deborah Estrin Director of Center for Embedded Networked Sensing (CENS) Professor of Computer Science, UCLA JOIN THE DISCUSSION ON INSTANT MAPPING Add your thoughts and ideas on Twitter and other social media networks using #InstantMapping 65
  68. 68. CONTEXTCARTOGRAPHY “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected EnvironmentsCreating information landscapes though the union of data and place “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments “By having many low-quality sensors dispersed over a large area, perhaps in people’s mobile phones, we can create a distributed network of sensors. I think it’s important to avoid the debate over whether that’s good data or not, and look at it more in terms of the capacity for the participants to start to make sense of the data they’ve created in their local environment.” —Usman Haque, Founder and CEO, Pachube / Connected Environments
  69. 69. PSFK presents FUTURE OF REAL-TIMECONTEXT CARTOGRAPHY IMPLICATIONSThrough the union of data and location, multiple layers • Information gives decision makers at an institutionalof real-time information can be displayed geographically, level quick and accurate information.providing enhanced situational context for ground crews andpolicy makers alike. Highly specific types of information can • Rapidly changing/evolving strategies can bebe especially useful on a large scale to help facilitate decision- geographically mapped and used to influencemaking processes at the level of businesses, approachest to a response.institutions and governments. • The union of data with place helps ensure that resources are being distributed equitably across a region and that they’re tracked while en route to a destination. • By understanding where an event or situation originated, response organizations are better equipped to manage or prevent similar events from occuring in the future. • Mapping the scale of distant events alongside familar environments promotes greater understanding through local context. • Knowing what is happening at any given time becomes more meaningful when this information is also linked to place.WWW.PSFK.COM 67
  70. 70. CONTEXT CARTOGRAPHY prepared forGLOBAL HEALTH BASED ON LOCAL INFORMATION CREATIVE DATA OVERLAYS ON INTERACTIVE MAPS VISUALIZING COMPLEX SOCIAL AND POLITICAL DATASHARED VISUAL EXPERIENCE FOR PUTTING SOCIAL ENTERPRISE ON THE MAP MAPS CREATED AROUND MAJOR EVENTSDISASTER RESPONSE TEAMSCreating information landscapes though the union of data and place 68
  71. 71. PSFK presents FUTURE OF REAL-TIMEGLOBAL HEALTH BASED ON LOCAL INFORMATIONHealthMap brings together disparate data sources to achieve Through an automated text processing system, the dataa unified and comprehensive view of the current global state is aggregated by disease and displayed by location forof infectious diseases and their effect on human and animal user-friendly access to the original alert.health. The website integrates outbreak data of varying reliabil- WWW.HEALTHMAP.ORGity, ranging from news sources to curated personal accounts tovalidated official alerts.WWW.PSFK.COM 69
  72. 72. CONTEXT CARTOGRAPHY prepared for CO N S U LTI N GCREATIVE DATA OVERLAYS ON INTERACTIVE MAPSPolymaps is an open-source JavaScript library of controls that Polymaps can load data at a full range of scales, so itsimplifies and standardizes the creation of interactive online is ideal for showing information starting from a countrymaps. Created as a collaboration between Stamen Design and level, and descending to states, cities, neighborhoods,SimpleGeo, the goal of the project is to better support complex, and individual streets.large-scale data overlays. WWW.POLYMAPS.ORG 70
  73. 73. PSFK presents FUTURE OF REAL-TIMEVISUALIZING COMPLEX SOCIAL AND POLITICAL DATAThe Spatial Information Design Lab at Columbia University spe- geography. This helps researchers and advocates communi-cializes in visualizing complex political and social data, such as cate information clearly, responsibly, and provocatively. Byincarceration rates and financial expenditures, to help re-envi- reorganizing data using visualization techniques, and locatingsion the relationship between architecture, criminal justice, and it geographically, they attempt to correlate disparate items ofcommunity investment. The lab works with data about space— information and open new spaces for action and options fornumeric data combined with narratives and images to design intervention.compelling visual presentations that link social data with WWW.SPATIALINFORMATIONDESIGNLAB.ORGWWW.PSFK.COM 71
  74. 74. CONTEXT CARTOGRAPHY prepared for CO N S U LTI N GSHARED VISUAL EXPERIENCE FOR DISASTER RESPONSE TEAMSSan Diego State University’s Immersive Visualization Center hospitals, refugee camps and other data rarely available to(Viz Lab) is a Navy-sponsored organization that produces responders. These 3-D representations give command centergeographic renderings for first responders around the globe. employees more accurate and detail-rich images than 2-D mapsUsing imagery collected by defense agencies and other types afford, providing responders with an increased level of situ-of government organizations, the Viz Lab is able to generate ational awareness.interactive maps depicting damaged locations, WWW.EMERGENCYMGMT.COM/DISASTER/VIZ-LAB-RESPONDERS-DISASTERS.HTML 72
  75. 75. PSFK presents FUTURE OF REAL-TIMEPUTTING SOCIAL ENTERPRISE ON THE MAPiuMap is an online directory that interfaces with Google Maps. and critical information to help the social enterprise com-Culling together organizations as diverse as health, education, munity learn from successes, failures and challenges, so thatfair trade crafts, and water, the map’s goal is to centralize and decisions can be made more easily, quickly, and cheaply.codify the functions of these organizations in one, concrete WWW.IUMAP.ORGhub. The map was created as a response to the lack of central-ized information, a place where one could find easily digestibleWWW.PSFK.COM 73
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