Spc Capabilities Presentation


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See what SPC can do for you and your marketing effort.

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Spc Capabilities Presentation

  1. 1. Partnering For Growth SPC Overview
  2. 2. Think Possibilities
  3. 3. SPC Spectrum
  4. 4. <ul><li>SPC is a third generation, family-owned, independent, direct marketing company with a data-driven communications focus. </li></ul><ul><li>We continue to push forward and challenge the status quo </li></ul><ul><li>Our objective is to help you produce programs with minimal stress, maximum efficiency and optimal results. </li></ul><ul><li>We are Built to Respond </li></ul>Who We Are
  5. 5. <ul><li>We are innovative problem solvers </li></ul><ul><li>Forward leaning — continual re-investment in building strategic solutions through equipment, technology and people. </li></ul><ul><li>Performance driven — our success is directly linked to your ROI. </li></ul>Collaborative Entrepreneurship
  6. 6. Applied Knowledge <ul><li>Asking the right questions helps find appropriate, creative solutions. </li></ul><ul><li>Advantages through flexibility, speed to market, and responsiveness: </li></ul><ul><ul><li>Leverage the power of customer data - yield relevant communications </li></ul></ul><ul><ul><li>Paper and creative formats - correct solutions for your budget/objective </li></ul></ul><ul><ul><li>Postal stream optimization – cost savings/improved in-home delivery </li></ul></ul>
  7. 7. <ul><li>Your partner in sustainability </li></ul><ul><li>Triple certified - FSC, SFI, & PEFC </li></ul><ul><li>Certified FSC Xpert™ on staff </li></ul><ul><li>Member Green Business Alliance </li></ul><ul><li>Charter member of DMA Recycle Please Program </li></ul>Green Matters
  8. 8. Focused Assets <ul><li>Breadth and depth - Wide range of state of the art technology and expertise to provide solutions to any DM challenge </li></ul><ul><li>Single source solution that eliminates multiple vendors and compresses your production schedule. </li></ul><ul><li>3 production facilities based in the Midwest </li></ul>
  9. 9. <ul><li>Open up a world of possibilities for adding impact, interactivity and personalized messaging to your DM campaign. </li></ul><ul><ul><li>Inline imaging, simplex or duplex, at 600 DPI (spot color & 4cp) </li></ul></ul><ul><ul><li>Bells & whistles, including die-cutting, folding/pop-ups, kiss-cutting, Scratch-off/Scratch-n-sniff, UV coating, label application, insertion (double cutoff) </li></ul></ul><ul><ul><li>Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance </li></ul></ul>The Power of Inline – Think Web ™
  10. 10. <ul><li>Cost-effective, high quality, short runs. </li></ul><ul><li>Perfecting capability, unique substrates and coatings. </li></ul>Complete the Package — Think Sheetfed ™
  11. 11. <ul><li>Customized documents for true 1:1 communication </li></ul><ul><li>Personalization, on demand, web-to-print, PURLs. </li></ul><ul><li>Fifth unit capabilities. </li></ul><ul><ul><li>NexGlosser </li></ul></ul><ul><ul><li>Intelligent Watermarking </li></ul></ul><ul><ul><li>Color Gamut Expansion </li></ul></ul>The Power of Digital – Think Digital ™
  12. 12. <ul><li>Inserting, matching, affixing </li></ul><ul><li>Inkjet and laser imaging </li></ul><ul><li>Fulfillment solutions </li></ul><ul><li>Database management </li></ul><ul><li>Postal optimization </li></ul>Fulfillment – Think Lettershop ™
  13. 13. “ A 5% improvement in customer retention rates will yield between a 25% to 100% increase in profits” - Frederick Reichheld
  14. 14. Think Loyalty <ul><li>Make your communications count </li></ul><ul><li>Leverage TRFM data to deliver intelligent, customer-oriented value </li></ul><ul><li>Continually test predictive models, messaging & vehicles </li></ul><ul><li>Foster a more personalized one-to-one experience </li></ul><ul><li>Drive recurring sales & aid retention </li></ul><ul><li>Build the lifetime value of customers </li></ul>Get Personal
  15. 15. Loyalty Contact Map Phase 1: Acquisition Marketing Key Message: “Come experience!” Phase 2: Pre-visit Key Message: “You can’t believe what you’ll see!” Phase 3: Visit Key Message: “Glad you’re here!” Phase 4: Post Visit Key Message: “Come back soon!” Phase 5: Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
  16. 16. <ul><li>Separate calendars may be required for each tier </li></ul><ul><li>Tiers may overlap </li></ul><ul><li>Does not take unique seasonality into account </li></ul>Elite Tier Events Spa Entertainment Buzz Birthday Slot mailer Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Loyalty Contact Calendar
  17. 17. <ul><li>Create customized, data-driven materials, in print or digital form, from a secure portal on-demand </li></ul><ul><li>Allows big companies to act small and small companies to act big </li></ul><ul><li>Streamlined workflow for smarter, more cost-effective communications at a local level through dealers, agents or franchisees </li></ul>Think Monogram ™
  18. 18. Think Monogram ™ <ul><li>Scalable solution to enterprise-wide implementation </li></ul><ul><li>Launch-ready in 3 – 6 weeks </li></ul><ul><li>Customized reporting </li></ul><ul><li>Manage and control consistent brand integrity </li></ul><ul><li>Minimize waste and eliminate inventory obsolescence </li></ul>
  19. 19. 847 588 2580 SPECIALTYPRINTCOMM.COM Expand Your Resources