On October 23rd, 2014, we updated our
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Collective benefits: Efficiency, speed to market, streamlining execution, interactivity, relevance
The Power of Inline – Think Web ™
Cost-effective, high quality, short runs.
Perfecting capability, unique substrates and coatings.
Complete the Package — Think Sheetfed ™
Customized documents for true 1:1 communication
Personalization, on demand, web-to-print, PURLs.
Fifth unit capabilities.
Color Gamut Expansion
The Power of Digital – Think Digital ™
Inserting, matching, affixing
Inkjet and laser imaging
Fulfillment – Think Lettershop ™
“ A 5% improvement in customer retention rates will yield between a 25% to 100% increase in profits” - Frederick Reichheld
Make your communications count
Leverage TRFM data to deliver intelligent, customer-oriented value
Continually test predictive models, messaging & vehicles
Foster a more personalized one-to-one experience
Drive recurring sales & aid retention
Build the lifetime value of customers
Loyalty Contact Map Phase 1: Acquisition Marketing Key Message: “Come experience!” Phase 2: Pre-visit Key Message: “You can’t believe what you’ll see!” Phase 3: Visit Key Message: “Glad you’re here!” Phase 4: Post Visit Key Message: “Come back soon!” Phase 5: Conversion to Loyalty Contact Types email face to face direct mail pURL billboard direct mail trigger inserts mass media
Separate calendars may be required for each tier
Tiers may overlap
Does not take unique seasonality into account
Elite Tier Events Spa Entertainment Buzz Birthday Slot mailer Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec Loyalty Contact Calendar
Create customized, data-driven materials, in print or digital form, from a secure portal on-demand
Allows big companies to act small and small companies to act big
Streamlined workflow for smarter, more cost-effective communications at a local level through dealers, agents or franchisees
Think Monogram ™
Think Monogram ™
Scalable solution to enterprise-wide implementation
Launch-ready in 3 – 6 weeks
Manage and control consistent brand integrity
Minimize waste and eliminate inventory obsolescence
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