Modern SEO is All About Content, Social Media a

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Modern SEO is no longer about exploiting search engines for gain. It's about creating great content and engaging with social media. Learn about why this is so important and how you can implement a …

Modern SEO is no longer about exploiting search engines for gain. It's about creating great content and engaging with social media. Learn about why this is so important and how you can implement a process to make SEO work for you.

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  • I am assuming that everyone understands what SEO is already
  • Two days ago I sat with 1,000 of my closest friends in Seattle
  • SEO is Content Strategy
  • You need to find a process that works for you

Transcript

  • 1. Modern SEOHow the Rules HaveChanged to Make Contentand Social Media aVital PartofYour Search StrategyBy Jeff Sauer - @jeffalyticsPhoto Credit: seier+seier1
  • 2. 2What is SEO?@jeffalytics
  • 3. 3SEO is…
  • 4. 4SEO is…
  • 5. 5SEO is…
  • 6. 6SEO is…
  • 7. 7SEO is Not Dead
  • 8. According to Duane Forrester at Bing and Matt Cuttsat Google, SEO in 2013 is about (in priority order):1. Content2. Social3. User Experience4. Links5. SEOAnd not being a Spammer!8SEO is Changing
  • 9. 9SEO is Content Strategy…http://www.jeffalytics.com/seo-is-content-strategy/
  • 10. 10SEO is Social Media
  • 11. 11SEO is Opportunity
  • 12. 12SEO Needs a ProcessFunctional Team Technical SEO Content Tasks Analytics KeywordResearchPosition ApprovedDeploy ContentPromote ContentTechnicalSite ScanKeywordResearchHistoric ResultsAnalysisContent GapAnalysis &CompetitiveReviewContent StrategyEditorial CalendarContent BriefPromotionCreate Content(Pages, Blog posts, Video, etc.)Content ReviewOutreachHustleCitationsCommunitiesPaid PromoSharingAnalyze ResultsOptimize Outcomes
  • 13. Phase 1: SetYour SEO Strategy13
  • 14. 14Set your SEO StrategyPosition ApprovedTechnicalSite ScanKeywordResearchHistoric ResultsAnalysisContent GapAnalysis &CompetitiveReview
  • 15. 15PerformTechnical SEO Audit More Info: How to Conduct aTechnical SEO Site Audit from Search Engine Watch More Info: How to Perform the World’s Greatest SEO Audit from SEOmoz
  • 16. 16Research Keywords More Info: SEO Keyword Research Guide from Copyblogger More Info: Beginner’s Guide to Keyword Research from SEOMoz
  • 17. 17Conduct a Content and Competitive Gap Analysis More Info: 3 Steps to Creative Competitive Content Gap Analysis from Search EngineWatch More Info: Scaling Content GapAnalysis for SEO with SEMrush fromTLC SEO More Info:Content Gap Analysis: Filling Holes inYour Content Schedule from Edge Multimedia
  • 18. 18AnalyzeYour Previous Results More Info: PeriodicTable of Google Analytics from Jeffalytics
  • 19. Phase 2: Feed the SEO Machine19
  • 20. DetermineYour Content Strategy20 More Info: How SEO Can Work with Content Strategy fromTopRank More Info: Why Content Marketing is a Great SEO Strategy from Search Engine Watch
  • 21. Develop Content Editorial Calendar21 More Info: How to Create a Content Calendar to Correlate SEO Results from SE Watch More Info: DevelopingYour Editorial Calendar for 2013 fromVertical Measures More Info: Creating an Editorial Calendar for Content Marketing from DistilledMap out content editorial calendar for the next 12-18 months
  • 22. 22Create Content
  • 23. 23Review Content for Search Optimization More Info: WordPress SEO ByYoast More Info: nTopic Content Relevancy Score Not on WordPress? Try Scribe SEO
  • 24. Deploy Content and Mind Information Architecture More Info: Information Architecture for SEO from WordStream More Info: Information Architecture isCrucial to Good SEO from Search Engine Land More Info: Information Architecture is the Most Underrated Component of Effective Search Marketingfrom SEOBook24
  • 25. PromoteYour Content25
  • 26. 26PromoteYour Content Using Several Methods
  • 27. Build Links toYour Site27 More Info: SEO Link Building Best Practices for 2013: Interview with Neil Patel from SEW More Info: 101Ways to Build Link Popularity from SEOBook
  • 28. Use Social Media for Engagement28 More Info: Blog Marketing Strategy: 7 Steps to Social SEO Success fromTop Rank More Info: Propel Promotion ofYour Content: 9Ways I Promote Sharing Online from SearchEngine Land
  • 29. Reach Out to Bloggers and Guest Posting29 More Info:The Ultimate Guide to Advanced Guest Blogging from SEOMoz More Info: Power Guest Posting for SEO from Search Engine Watch
  • 30. Build LinksThrough Event Marketing More Info:Tasty Ideas to Maximize Online Marketing for Events fromTopRank More Info: Powerful Marketing Through Event Sponsorship from MagnaLeapBuild Links through insurance events and seminars, and ongoing events held bycompanies and industry associations where Agoragate participates
  • 31. 31Use Google+!! More Info: 8 Reasons WhyYou NeedTo EstablishYourself as an Authority on Google+ fromJeffalytics
  • 32. Analyze and Optimize32
  • 33. 33AnalyzeYour Results More Info: SEO Content Analysis Using Google Analytics from Search Engine Watch More Info: Webmaster Tools in Google Analytics for everyone from Google Analytics Blog
  • 34. OptimizeYour Results to Improve Conversion Rate34 More Info: Conversion Optimization is the New SEO from Search Engine Land More Info: Conversion Rate Optimization & SEO: Together at Last from Unbounce
  • 35. Repeat the Process35
  • 36. 36Repeat the SEO ProcessFunctional Team Technical SEO Content Tasks Analytics KeywordResearchPosition ApprovedDeploy ContentPromote ContentTechnicalSite ScanKeywordResearchHistoric ResultsAnalysisContent GapAnalysis &CompetitiveReviewContent StrategyEditorial CalendarContent BriefPromotionCreate Content(Pages, Blog posts, Video, etc.)Content ReviewOutreachHustleCitationsCommunitiesPaid PromoSharingAnalyze ResultsOptimize Outcomes
  • 37. Congratulations!You have set yourself up for success nowand into the future!37
  • 38. Thanks!Jeff SauerVice PresidentThree Deep Marketing651-789-7706jsauer@threedeepmarketing.com38