The Ultimate Guide to Measuring Google Plus Analytics

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This presentation covers everything you need to know about measuring Google Plus, including metrics and actionable KPI's for getting started.

This presentation covers everything you need to know about measuring Google Plus, including metrics and actionable KPI's for getting started.

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  • Why it’s important:Greater visibility to other G+ usersHigher PageRank = SEO Benefits

Transcript

  • 1. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
  • 2. By Jeff Sauer – http://gplus.to/jeffsauer Twitter: @jeffalytics (nice tweets only, fragile ego)
  • 3. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
  • 4. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics 14 Activities you can measure in Google+ 10 KPIs that you can use for your measurement 31 Resources that you can use for reference 26 Metrics you need to pay attention to
  • 5. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: Total Circles > 1,000 Resources: Circle Count tracks most followed profiles and pages, as well as engagement with content. Their Chrome extension is also quite handy. Check the PageRank of your Google+ profile with prchecker.net. Page Rank of Your Google+ Page Total Circle Followers
  • 6. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: 5 Actions/Post Resources: Start with reading How to Grow Your Google+ Engagement from Social Media Examiner and then study the list of People with Highly Engaged Content on Google+ from Circle Count. +1’s Shares Comments Total Engagement
  • 7. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: Create a Ripple Resources: You can view Ripples for any page using the Find Ripples bookmarklet from Blind Five Year Old Total public shares
  • 8. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: Total +1 >10 Resources: Check the number of +1′s for a page using a site like Plus One Checker. You can also use the Google+ API to programmatically capture +1 data for a series of posts. Count of +1s for a page
  • 9. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: Total Followers > 1000 Resources: Direct link to the create a Google+ Page section of Google’s website. Get your Google+ Badgeto place on your website directly from Google. Total Followers for Google+ Page
  • 10. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: Clicks > 500 in 30 Days Resources: Direct link to Google Author Stats in Webmaster Tools. Total Search Impressions Total Search Click Throughs Individual Post Click Through Rate Individual Post Average Position
  • 11. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
  • 12. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: 10 Conversations/Month Resources: Install Google Analytics on your website and start collecting data about your website. Total Conversations Total Events
  • 13. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics
  • 14. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: 100 Visits/Month from Google+ Resources: Introduction to Social Sharing from Google Analytics. Top Social Networks driving traffic Total Interactions with your social media buttons/plugins Conversions from Google+ Traffic
  • 15. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: Increase conversion rate from G+ by 10% Resources: How are traffic sources / campaigns determined in Google Analytics? Visits from Google+ Visit Duration, Pages/ Visit Bounce RateConversion Rate Revenue (for e- commerce)
  • 16. Jeff Sauer | @jeffalytics | #mnsearch | Google Plus Analytics KPI: 2x Interactions after G+ Comments Resources: Announcement of Google+ Comments in Blogger. Comments Evolved for WordPress plugin. Google Plus Powered Blog Comments – Should You Jump Onboard? Average comments/post before G+ Comments Average comments/post after G+ Comments Average total engagement on posts after G+ Comments
  • 17. Jeff Sauer Vice President Three Deep Marketing 29 I’m Teaching This Fall at DemandQuest Use code mnsearchaugust for 20% Off Any Class!