Using	
  Google+	
  as	
  Part	
  of	
  Your	
  
Marke5ng	
  Strategy	
  
Jeff	
  Sauer	
  
Join	
  us	
  on	
  Twi/er	
  a...
Your Google+ Guide
Jeff	
  Sauer	
  

Marketer	
  and	
  Entrepreneur	
  
Vice	
  President	
  	
  
Three	
  Deep	
  Marke5...
GOOGLE+ BASICS
What is Google+?

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  Stra...
Google+ is the #2 Social Network

Photo	
  Credit:	
  Lincolnian	
  (Brian)	
  via	
  Compfight	
  

Jeff	
  Sauer	
  |	
  @...
Over 350 Million Active Users

More	
  Google+	
  Stats	
  Here:	
  hFp://www.techhive.com/ar5cle/2026521/google-­‐outrank...
But to many, Google+ is…

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng...
To me, Google+ is Ubiquitous

Google+	
  is	
  
Google	
  
Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	...
Chrome is Google Plus

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
 ...
Gmail is Google+

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  Stra...
YouTube is Google+

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  St...
Google Maps is Google+

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
...
Mobile is Google+

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  Str...
Google+ is Your Content

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	...
Google+ is Google+

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  St...
Google+ is the Connective Tissue
of the Top Web Properties

Top	
  US	
  Web	
  Proper5es:	
  hFp://www.marke5ngcharts.com...
Google+ is Your Identity to Google

Google	
  Knows	
  How	
  to	
  Contact	
  You	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
 ...
Google+ is Your Identity to Google

Google	
  Knows	
  How	
  to	
  Contact	
  You	
  

Google	
  Knows	
  Where	
  You	
 ...
Google+ is Your Identity to Google

Google	
  Knows	
  Where	
  You	
  Work	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  U...
Google+ is Your Identity to Google

Google	
  Knows	
  Where	
  You	
  Work	
  

Google	
  Knows	
  Your	
  Demographics	
...
Your Friends Aren’t on Google+?

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  M...
Make New Friends!

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  Str...
ENGAGING WITH GOOGLE+ AND
BECOMING A POWER USER
Post Your Content to Google+
Share the Old Fashioned Way

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke...
Better: Auto Post Your Content

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Ma...
Automatically Post From
WordPress to Google+

Why	
  I	
  Chose	
  SNAP:	
  hFp://www.jeffaly5cs.com/best-­‐wordpress-­‐plu...
Make Sure to Share Other Content Too

Videos	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
...
Make Sure to Share Other Content Too

Videos	
  
Circles	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  ...
Make Sure to Share Other Content Too

Videos	
  
Circles	
  

Images	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
 ...
Make Sure to Share Other Content Too

Videos	
  
Circles	
  

Images	
  

Circle	
  Mar5n:	
  hFps://plus.google.com/+Mar5...
Utilize Google+ Content Strategies

Excellent	
  Google	
  Plus	
  Content	
  Strategies	
  from	
  Copyblogger:	
  hFp://...
Images Are Powerful
Sharing Links is so Boring

Underwhelming	
  
Response	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as...
Image Posts Turn Heads!

Images	
  Gain	
  
Real	
  Estate!	
  

Same	
  Post,	
  
Tremendous	
  
Response	
  

Jeff	
  Sau...
Images Have Metrics Too!

Bonus:	
  See	
  How	
  
Many	
  People	
  
Viewed	
  Your	
  
Image	
  

Jeff	
  Sauer	
  |	
  @...
Top Engagers Use Images

Engagement	
  
With	
  Every	
  
Post	
  
Circle	
  Rebekah:	
  hFp://gplus.to/RebekahRadice	
  	...
Cyrus Clearly Knows What He’s Doing

Circle	
  Cyrus:	
  hFp://gplus.to/CyrusShepard	
  	
  	
  	
  

Jeff	
  Sauer	
  |	
 ...
Leverage Communities
Engage with Communities

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	...
Notifications Increase Engagement
Turn	
  On	
  
No5fica5ons	
  and	
  
Increase	
  Community	
  
Engagement	
  

Jeff	
  Sa...
Beware of Notification Overload
10-­‐20	
  Extra	
  
Emails	
  a	
  Day	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using...
Community Benefits: Connecting

Befriend	
  New	
  People	
  Globally	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
...
Community Benefits: Sharing

Befriend	
  New	
  People	
  Globally	
  

Targeted	
  Sharing	
  Opportuni5es	
  

Jeff	
  Sa...
Community Benefits: Quantifying

A	
  Public	
  
Community	
  +1	
  
Increases	
  Your	
  
Website	
  Share	
  
Count	
  
...
No Community? Create Your Own!

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Ma...
Mention Other +People
Tag People in Posts

Let	
  People	
  Know	
  You	
  Shared	
  Their	
  Content	
  	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
...
Tag People in Posts

Get	
  Others	
  to	
  No5ce	
  Your	
  Content	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
 ...
Tag People in Posts

Advanced	
  Google+	
  Networking	
  Strategy:	
  
hFp://maximizesocialbusiness.com/google-­‐plus-­‐s...
Create Shared Circles

Make	
  Some	
  Awesome	
  Google+	
  Friends:	
  hFp://bit.ly/shared_circle	
  	
  

Jeff	
  Sauer	...
Authorship Through Google+
We All Know What Authorship Is
This	
  is	
  Authorship	
  
This	
  is	
  Authorship	
  

This	
  is	
  Authorship	
  

Th...
You Choose Your Prettiest Photo

Profile	
  Picture	
  Op5miza5on:	
  hFp://moz.com/blog/google-­‐author-­‐photos	
  	
  

...
You Mark Up Your Website

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng...
You Mark Up Your Website

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng...
You Mark Up Your Website

Defini5ve	
  Guide	
  to	
  Google	
  Authorship	
  Markup:	
  
hFp://searchengineland.com/the-­‐...
You May Just See Yourself in Search

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	...
Authorship Beyond Webpages
PPT	
  Files	
  

Excel	
  Files	
  

Word	
  Docs	
  

Image	
  Files	
  
Google	
  Authorship...
Authorship for Slideshare

How	
  to	
  Claim	
  Authorship	
  for	
  Slideshare:	
  
hFp://www.slideshare.net/marktraphag...
Isn’t Authorship Dead?

Authorship	
  is	
  Dead,	
  Long	
  Live	
  Authorship:	
  
hFp://www.blindfiveyearold.com/authors...
Best Place to Learn About Authorship?

On	
  Google+!	
  

Google	
  Authorship	
  Community:	
  hFps://plus.google.com/co...
Google+ Impact on Search
Rankings
My Google+ Experiment

Google	
  Plus	
  Case	
  Study:	
  hFp://www.jeffaly5cs.com/establish-­‐google-­‐plus-­‐authority/	...
Some Agree

Google	
  Plus	
  Search	
  Ranking	
  Correla5ons:	
  hFp://moz.com/blog/google-­‐plus-­‐correla5ons	
  	
  
...
Others Disagree

Google	
  Plus	
  Search	
  Impact:	
  
hFp://www.stonetemple.com/measuring-­‐google-­‐plus-­‐impact-­‐on...
Matt Cutts Says No

Google+	
  Correla5on:	
  hFps://news.ycombinator.com/item?id=6243451	
  

Jeff	
  Sauer	
  |	
  @jeffal...
Yet We See Rankings Like This

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Mar...
And This…

Google	
  Plus	
  in	
  Search	
  Results:	
  What	
  Causes	
  Ranking?	
  
hFp://www.virante.org/blog/2013/09...
Verdict:

More	
  Work	
  to	
  
be	
  Done	
  
Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  ...
MEASURING GOOGLE+
How Many People Have You in Circles?

How	
  Many	
  Circles	
  
Are	
  You	
  In?	
  

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
 ...
How Many People Have You in Circles?

KPI:	
  Total	
  Circles	
  
>	
  1,000	
  
Resources:	
  Circle	
  Count	
  tracks	...
How Many People Are Engaging?

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Mar...
How Many People Are Engaging?

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Mar...
How Many People Are Engaging?

KPI:	
  5	
  Ac5ons/
Post	
  
Resources:	
  Start	
  with	
  reading	
  How	
  to	
  Grow	
...
Did Your Content Create a Ripple Effect?

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Y...
Did Your Content Create a Ripple Effect?

KPI:	
  Create	
  a	
  
Ripple	
  
Resources:	
  You	
  @jeffaly5cs	
  |	
  Ufor	
...
Followers of Your Google+ Page

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Ma...
Followers of Your Google+ Page

KPI:	
  	
  
Total	
  Followers	
  >	
  1000	
  
Resources:	
  Direct	
  ljeffaly5cs	
  |	
...
Google+ Author Stats

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  ...
Google+ Author Stats

KPI:	
  Clicks	
  >	
  500	
  in	
  
30	
  Days	
  
Resources:	
  Direct	
  link	
  to	
  G|	
  Usin...
Are You Using GA to Track Social?

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
 ...
Are You Using GA to Track Social?

Resources:	
  Introduc5on	
  to	
  SUsing	
  Sharing	
  from	
  art	
  of	
  Your	
  Ma...
Are You Using GA to Track Social?

KPI:	
  >100	
  Visits/Month	
  
from	
  Google+	
  
Resources:	
  Introduc5on	
  to	
 ...
Google+ Measurement Guide

Resources:	
  hFp://www.jeffaly5cs.com/measuring-­‐google-­‐plus/	
  	
  
Jeff	
  Sauer	
  |	
  @...
Your Turn

Jeff	
  Sauer	
  |	
  @jeffaly5cs	
  |	
  Using	
  Google+	
  as	
  Part	
  of	
  Your	
  Marke5ng	
  Strategy	
 ...
Thank You!
Jeff	
  Sauer	
  

Marketer	
  and	
  Entrepreneur	
  
Vice	
  President	
  	
  
Three	
  Deep	
  Marke5ng	
  
S...
 Email:	
  jeff.sauer@gmail.com	
  
	
  TwiFer:	
  @jeffaly5cs	
  
	
  Website:	
  hFp://www.jeffaly5cs.com	
  	
  
	
  
	
  ...
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Using Google+ as Part of Your Marketing Strategy #Mozinar

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Read all about the background story of this presentation here:
http://www.jeffalytics.com/google-plus-mozinar/

17 Things You Should Know About Google Plus

1) Google Plus is the #2 Social Network

2) Google+ is Your Identity to Google

3) Google+ is a Great Place to Make Friends

4) Make Sure You Post the Content You Create to Google+

5) Sharing Other Peoples Content is Important Too

6) Create a Content Strategy for Google Plus

7) Images Are Powerful

8) Top Engagers Almost Exclusively Post Images

9) Bonus Tip: Using Images Brings Further Measurement Opportunities

10) Engage with Communities

11) Notifications Increase Engagement

12) Can’t Find a Community? Start Your Own!

13) Tag People Whenever You Post

14) Create Shared Circles

15) Understand the Benefits of Authorship

16) Google Plus Impact on Search Rankings?

17) Don’t Forget to Measure Your Activity and Set Goals

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Using Google+ as Part of Your Marketing Strategy #Mozinar

  1. 1. Using  Google+  as  Part  of  Your   Marke5ng  Strategy   Jeff  Sauer   Join  us  on  Twi/er  at  #Mozinar   Ques5ons  or  problems?  Email  community@moz.com  
  2. 2. Your Google+ Guide Jeff  Sauer   Marketer  and  Entrepreneur   Vice  President     Three  Deep  Marke5ng   St.  Paul,  MN,  USA   h/p://gplus.to/jeffsauer       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy   2  
  3. 3. GOOGLE+ BASICS
  4. 4. What is Google+? Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  5. 5. Google+ is the #2 Social Network Photo  Credit:  Lincolnian  (Brian)  via  Compfight   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  6. 6. Over 350 Million Active Users More  Google+  Stats  Here:  hFp://www.techhive.com/ar5cle/2026521/google-­‐outranks-­‐twiFer-­‐as-­‐no-­‐2-­‐social-­‐network-­‐aPer-­‐facebook.html     And  Here:  hFp://www.businessinsider.com/google-­‐plus-­‐is-­‐outpacing-­‐twiFer-­‐2013-­‐5     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  7. 7. But to many, Google+ is… Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  8. 8. To me, Google+ is Ubiquitous Google+  is   Google   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  9. 9. Chrome is Google Plus Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  10. 10. Gmail is Google+ Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  11. 11. YouTube is Google+ Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  12. 12. Google Maps is Google+ Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  13. 13. Mobile is Google+ Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  14. 14. Google+ is Your Content Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  15. 15. Google+ is Google+ Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  16. 16. Google+ is the Connective Tissue of the Top Web Properties Top  US  Web  Proper5es:  hFp://www.marke5ngcharts.com/category/top-­‐us-­‐web-­‐proper5es/       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  17. 17. Google+ is Your Identity to Google Google  Knows  How  to  Contact  You   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  18. 18. Google+ is Your Identity to Google Google  Knows  How  to  Contact  You   Google  Knows  Where  You  Write   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  19. 19. Google+ is Your Identity to Google Google  Knows  Where  You  Work   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  20. 20. Google+ is Your Identity to Google Google  Knows  Where  You  Work   Google  Knows  Your  Demographics   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  21. 21. Your Friends Aren’t on Google+? Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  22. 22. Make New Friends! Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  23. 23. ENGAGING WITH GOOGLE+ AND BECOMING A POWER USER
  24. 24. Post Your Content to Google+
  25. 25. Share the Old Fashioned Way Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  26. 26. Better: Auto Post Your Content Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  27. 27. Automatically Post From WordPress to Google+ Why  I  Chose  SNAP:  hFp://www.jeffaly5cs.com/best-­‐wordpress-­‐plugin-­‐social-­‐media-­‐auto-­‐pos5ng/       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  28. 28. Make Sure to Share Other Content Too Videos   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  29. 29. Make Sure to Share Other Content Too Videos   Circles   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  30. 30. Make Sure to Share Other Content Too Videos   Circles   Images   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  31. 31. Make Sure to Share Other Content Too Videos   Circles   Images   Circle  Mar5n:  hFps://plus.google.com/+Mar5nShervington         Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy   Reshares  
  32. 32. Utilize Google+ Content Strategies Excellent  Google  Plus  Content  Strategies  from  Copyblogger:  hFp://www.copyblogger.com/google-­‐plus-­‐content-­‐strategies/     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  33. 33. Images Are Powerful
  34. 34. Sharing Links is so Boring Underwhelming   Response   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  35. 35. Image Posts Turn Heads! Images  Gain   Real  Estate!   Same  Post,   Tremendous   Response   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  36. 36. Images Have Metrics Too! Bonus:  See  How   Many  People   Viewed  Your   Image   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  37. 37. Top Engagers Use Images Engagement   With  Every   Post   Circle  Rebekah:  hFp://gplus.to/RebekahRadice       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  38. 38. Cyrus Clearly Knows What He’s Doing Circle  Cyrus:  hFp://gplus.to/CyrusShepard         Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  39. 39. Leverage Communities
  40. 40. Engage with Communities Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  41. 41. Notifications Increase Engagement Turn  On   No5fica5ons  and   Increase  Community   Engagement   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  42. 42. Beware of Notification Overload 10-­‐20  Extra   Emails  a  Day   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  43. 43. Community Benefits: Connecting Befriend  New  People  Globally   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  44. 44. Community Benefits: Sharing Befriend  New  People  Globally   Targeted  Sharing  Opportuni5es   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  45. 45. Community Benefits: Quantifying A  Public   Community  +1   Increases  Your   Website  Share   Count   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  46. 46. No Community? Create Your Own! Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  47. 47. Mention Other +People
  48. 48. Tag People in Posts Let  People  Know  You  Shared  Their  Content     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  49. 49. Tag People in Posts Get  Others  to  No5ce  Your  Content   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  50. 50. Tag People in Posts Advanced  Google+  Networking  Strategy:   hFp://maximizesocialbusiness.com/google-­‐plus-­‐strategy-­‐networking-­‐8209/     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  51. 51. Create Shared Circles Make  Some  Awesome  Google+  Friends:  hFp://bit.ly/shared_circle     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  52. 52. Authorship Through Google+
  53. 53. We All Know What Authorship Is This  is  Authorship   This  is  Authorship   This  is  Authorship   This  is  Authorship   This  is  Authorship   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  54. 54. You Choose Your Prettiest Photo Profile  Picture  Op5miza5on:  hFp://moz.com/blog/google-­‐author-­‐photos     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  55. 55. You Mark Up Your Website Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  56. 56. You Mark Up Your Website Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  57. 57. You Mark Up Your Website Defini5ve  Guide  to  Google  Authorship  Markup:   hFp://searchengineland.com/the-­‐defini5ve-­‐guide-­‐to-­‐google-­‐authorship-­‐markup-­‐123218     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  58. 58. You May Just See Yourself in Search Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  59. 59. Authorship Beyond Webpages PPT  Files   Excel  Files   Word  Docs   Image  Files   Google  Authorship  Beyond  Webpages:   hFp://searchengineland.com/expanding-­‐google-­‐authorship-­‐beyond-­‐webpages-­‐160782       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  60. 60. Authorship for Slideshare How  to  Claim  Authorship  for  Slideshare:   hFp://www.slideshare.net/marktraphagen/how-­‐to-­‐claim-­‐google-­‐authorship-­‐for-­‐slideshare     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  61. 61. Isn’t Authorship Dead? Authorship  is  Dead,  Long  Live  Authorship:   hFp://www.blindfiveyearold.com/authorship-­‐is-­‐dead-­‐long-­‐live-­‐authorship     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  62. 62. Best Place to Learn About Authorship? On  Google+!   Google  Authorship  Community:  hFps://plus.google.com/communi5es/104474428845467390263     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  63. 63. Google+ Impact on Search Rankings
  64. 64. My Google+ Experiment Google  Plus  Case  Study:  hFp://www.jeffaly5cs.com/establish-­‐google-­‐plus-­‐authority/       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  65. 65. Some Agree Google  Plus  Search  Ranking  Correla5ons:  hFp://moz.com/blog/google-­‐plus-­‐correla5ons     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  66. 66. Others Disagree Google  Plus  Search  Impact:   hFp://www.stonetemple.com/measuring-­‐google-­‐plus-­‐impact-­‐on-­‐search-­‐rankings/     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  67. 67. Matt Cutts Says No Google+  Correla5on:  hFps://news.ycombinator.com/item?id=6243451   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  68. 68. Yet We See Rankings Like This Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  69. 69. And This… Google  Plus  in  Search  Results:  What  Causes  Ranking?   hFp://www.virante.org/blog/2013/09/18/google-­‐plus-­‐posts-­‐search-­‐results-­‐causes-­‐ranking/     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  70. 70. Verdict: More  Work  to   be  Done   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  71. 71. MEASURING GOOGLE+
  72. 72. How Many People Have You in Circles? How  Many  Circles   Are  You  In?   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  73. 73. How Many People Have You in Circles? KPI:  Total  Circles   >  1,000   Resources:  Circle  Count  tracks  most  followed  profiles  and  pages,  as  well  as  engagement  with   content.  Their  Chrome  extension  is  also  quite  handy.    Check  the  PageRank  of  your  Google+   profile  with  prchecker.net.   Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  74. 74. How Many People Are Engaging? Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  75. 75. How Many People Are Engaging? Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  76. 76. How Many People Are Engaging? KPI:  5  Ac5ons/ Post   Resources:  Start  with  reading  How  to  Grow  Your  Google+  Engagement  from  Social  Media   Examiner  and  |hen  study  the  l|  Uof  People  with  Highly  Engaged  Content  on  Google+  from  Circle   Jeff  Sauer   t  @jeffaly5cs   ist   sing  Google+  as  Part  of  Your  Marke5ng  Strategy   Count.  
  77. 77. Did Your Content Create a Ripple Effect? Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  78. 78. Did Your Content Create a Ripple Effect? KPI:  Create  a   Ripple   Resources:  You  @jeffaly5cs  |  Ufor  any  page  using  the  Fof  YRipples  bookmarklet  from  Blind   Jeff  Sauer  |   can  view  Ripples   sing  Google+  as  Part   ind   our  Marke5ng  Strategy   Five  Year  Old  
  79. 79. Followers of Your Google+ Page Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  80. 80. Followers of Your Google+ Page KPI:     Total  Followers  >  1000   Resources:  Direct  ljeffaly5cs  |  Using  Google+  as  Pec5on  of  Google’s  website.   Jeff  Sauer  |  @ ink  to  the  create  a  Google+  Page  sart  of  Your  Marke5ng  Strategy   Get  your  Google+  Badgeto  place  on  your  website  directly  from  Google.  
  81. 81. Google+ Author Stats Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  82. 82. Google+ Author Stats KPI:  Clicks  >  500  in   30  Days   Resources:  Direct  link  to  G|  Using  uthor  Stats  in  Webmaster  arke5ng  Strategy   Jeff  Sauer  |  @jeffaly5cs   oogle  AGoogle+  as  Part  of  Your  M Tools.  
  83. 83. Are You Using GA to Track Social? Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  84. 84. Are You Using GA to Track Social? Resources:  Introduc5on  to  SUsing  Sharing  from  art  of  Your  Marke5ng  Strategy   Jeff  Sauer  |  @jeffaly5cs  |   ocial   Google+  as  P Google  Analy5cs.  
  85. 85. Are You Using GA to Track Social? KPI:  >100  Visits/Month   from  Google+   Resources:  Introduc5on  to  SUsing  Sharing  from  art  of  Your  Marke5ng  Strategy   Jeff  Sauer  |  @jeffaly5cs  |   ocial   Google+  as  P Google  Analy5cs.  
  86. 86. Google+ Measurement Guide Resources:  hFp://www.jeffaly5cs.com/measuring-­‐google-­‐plus/     Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  87. 87. Your Turn Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy  
  88. 88. Thank You! Jeff  Sauer   Marketer  and  Entrepreneur   Vice  President     Three  Deep  Marke5ng   St.  Paul,  MN,  USA   h/p://gplus.to/jeffsauer       Jeff  Sauer  |  @jeffaly5cs  |  Using  Google+  as  Part  of  Your  Marke5ng  Strategy   88  
  89. 89.  Email:  jeff.sauer@gmail.com    TwiFer:  @jeffaly5cs    Website:  hFp://www.jeffaly5cs.com        Find  this  recorded  #Mozinar  and  slide  deck  at  hFp://moz.com/webinars  very  soon!  
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