Google Analytics 101: Tips for
Becoming a Better Blogger
By	
  Jeff	
  Sauer	
  –	
  	
  @jeffaly/cs	
  
Your Google Analytics Guide
Jeff	
  Sauer	
  
Marke/ng	
  and	
  Travel	
  Blogger	
  	
  
Vice	
  President	
  	
  
Three	...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
About Jeff Saue...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
My Two Blogs
h...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
And Yes… I too...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Let’s Talk abo...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Google Analyti...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Google Analyti...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
A Mile Wide an...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
What You Will ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Don’t Worry
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
45 Minutes to ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
45 Minutes to ...
CREATING A GOOGLE ANALYTICS
ACCOUNT
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Creating a Goo...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Get the Code F...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Getting the Ri...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Universal Anal...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Classic Analyt...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Choose Data Sh...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Recommended Se...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Optional Setti...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Get the Code
C...
PLACING GOOGLE ANALYTICS ON
YOUR SITE
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Several Method...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Add Code to Yo...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Configuring GA...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Using a Plugin...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Jeffalytics Rec...
GETTING CLEAN DATA ON YOUR
WEBSITE
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Don’t be Foole...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Stop Tracking ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Discover Your ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Filter Your IP...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Create a New F...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Enter Your IP ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Or… Use a Plug...
SETTING GOALS FOR YOUR
WEBSITE
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Set Strategic ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Goals in Googl...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Choose How to ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Enter Goal Det...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Caution with G...
ANALYZE CONTENT
PERFORMANCE
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
What Content i...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Average Time o...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Average Time o...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Average Time o...
TRACKING SEO RESULTS IN
GOOGLE ANALYTICS
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Organic Search...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Organic Search...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Not Provided i...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Google Webmast...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Google Webmast...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Google Webmast...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Setting Up Goo...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Edit Webmaster...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Select Webmast...
TRACK SOCIAL MEDIA ACTIVITY
ON YOUR SITE
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Social Media i...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Measure Value ...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Track Interact...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Information fr...
CUSTOM DASHBOARDS FOR
BLOGGERS
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Dashboards Pul...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Do It Yourself...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Do It Yourself...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Do It Yourself...
Jeff	
  Sauer	
  |	
  @jeffaly/cs	
  |	
  Google	
  Analy/cs	
  For	
  Bloggers	
  |	
  www.jeffaly/cs.com	
  
Even Better: T...
Thank You!
Jeff	
  Sauer	
  
Marke/ng	
  and	
  Travel	
  Blogger	
  	
  
Vice	
  President	
  	
  
Three	
  Deep	
  Marke/...
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Google Analytics for Bloggers

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Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.

If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.

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Google Analytics for Bloggers

  1. 1. Google Analytics 101: Tips for Becoming a Better Blogger By  Jeff  Sauer  –    @jeffaly/cs  
  2. 2. Your Google Analytics Guide Jeff  Sauer   Marke/ng  and  Travel  Blogger     Vice  President     Three  Deep  Marke/ng   St.  Paul,  MN,  USA   2   Interested  in  Google  Analy/cs  Training?  Learn  More:     bit.ly/request-­‐ga-­‐training    
  3. 3. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   About Jeff Sauer •  Vice  President  at  Three  Deep  Marke/ng  in  St.  Paul,  MN   •  Google  Analy/cs  Cer/fied  Partner  since  2009     •  Have  been  blogging  since  2000   •  Named  2012  CIO  of  the  Year  by  the     Minneapolis/St.  Paul  Business  Journal   •  Three  Deep  was  an  Inc.  5000  Fast  Growing     Company  Award  in  2010,  2011,  2012  &  2013     •  Board  Member  for  MIMA  and  MnSearch  
  4. 4. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   My Two Blogs h^p://www.jeffaly/cs.com   h^p://www.jeffse^er.com  
  5. 5. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   And Yes… I took that Cover Photo
  6. 6. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Let’s Talk about Google Analytics
  7. 7. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Analytics is Like Othello
  8. 8. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Analytics is Like Othello A Second to Learn Years to Master
  9. 9. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   A Mile Wide and a Mile Deep Download:  h8p://www.jeffaly<cs.com/google-­‐analy<cs-­‐guide/  
  10. 10. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   What You Will Experience Today
  11. 11. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Don’t Worry
  12. 12. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   45 Minutes to Learn… How  to  Create  a   Google  Analy/cs   Account     Ge_ng  Clean   Data  for  Your   Website     Ge_ng  Google   Analy/cs  Code   On  Your  Site     Se_ng  Goals  to   Measure  Website   Success    
  13. 13. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   45 Minutes to Learn… Tracking  Social   Media  Ac/vity  on   Your  Site     Installing  Custom   Dashboards  for   Bloggers     Tracking  Search   Results  and  SEO   Efforts     Learning  What   Content  is   Performing  Best    
  14. 14. CREATING A GOOGLE ANALYTICS ACCOUNT
  15. 15. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Creating a Google Analytics Account Sign  up  at  h8p://www.google.com/analy<cs      
  16. 16. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Get the Code For Your Site
  17. 17. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Getting the Right Code Choose   Web  Site  
  18. 18. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Universal Analytics Choose  Universal   Analy/cs  for  New   Websites  
  19. 19. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Classic Analytics Choose  Classic  Analy/cs   for  Exis/ng  Websites  
  20. 20. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Choose Data Sharing Settings
  21. 21. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Recommended Settings Recommended  
  22. 22. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Optional Setting for Benchmarking Recommended  Benchmark   Other  Blogs  
  23. 23. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Get the Code Copy  This  Sec/on   and  Paste  into  a   TXT  File  
  24. 24. PLACING GOOGLE ANALYTICS ON YOUR SITE
  25. 25. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Several Methods for Adding GA You  Can  Put  the   Code  In  Your   Template     WordPress  Blogs   can  use  Yoast  GA   plugin     Add  Google   Analy/cs  in  Your   Theme  Se_ngs    
  26. 26. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Add Code to Your Template File Add  to   Header.php  File    
  27. 27. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Configuring GA in Your Theme Configure  in   Theme  Se_ngs    
  28. 28. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Using a Plugin for WordPress Yoast  WordPress  Plugin  for  GA     Download:  h8p://yoast.com/wordpress/google-­‐analy<cs/  
  29. 29. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Jeffalytics Recommendation Don’t  Be  a  Hero,   Use  a  Plugin!    
  30. 30. GETTING CLEAN DATA ON YOUR WEBSITE
  31. 31. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Don’t be Fooled By Your Traffic Your  Actual   Traffic   How  You   Think  About   Your  Traffic  
  32. 32. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Stop Tracking Yourself
  33. 33. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Discover Your IP Go  To  h8p://www.wha<smyip.com  to  learn  Your  IP  Address  
  34. 34. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Filter Your IP in Google Analytics
  35. 35. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Create a New Filter
  36. 36. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Enter Your IP Address
  37. 37. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Or… Use a Plugin
  38. 38. SETTING GOALS FOR YOUR WEBSITE
  39. 39. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Set Strategic Goals Macro  Goals     (Affiliate  Clicks,  AdSense,  Sales)   Macro  Goals  =  Top  Line  Revenue   Micro  Goals   (Downloads,  Time  on  Site,  Video  Views,  etc.)   Micro  Goals  =  Engaged  Visitors   Configure  your  goals  in  Google  Analy/cs   se_ngs     You  can  set  up  to  20  goals!    
  40. 40. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Goals in Google Analytics
  41. 41. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Choose How to Track Goal
  42. 42. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Enter Goal Details
  43. 43. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Caution with Goals Assigning  a  Goal   Value  to  Revenue   Related  Goals  is   Highly   Recommended     Mul/ple  Goals   May  Create   Unrealis/c   Revenue  $  in   Reports    
  44. 44. ANALYZE CONTENT PERFORMANCE
  45. 45. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   What Content is Performing Best?
  46. 46. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Average Time on Page Average  Time  on  Page  Indicates  How   Long  Visitors  are  Engaging  with  Content     Generally,  more  /me  is  be^er    
  47. 47. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Average Time on Page Bounce  Rate  Shows  the  Percentage  of   Visitors  That  Leave  Your  Site  Having   Only  Viewed  This  One  Page     Lower  is  be^er  (but  can  be  misleading)  
  48. 48. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Average Time on Page Page  Value  Indicates  the  Rela/ve  Value   This  Page  Contributed  to  Your  Goals     Goals  Must  be  Configured  to  Work  
  49. 49. TRACKING SEO RESULTS IN GOOGLE ANALYTICS
  50. 50. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Organic Search Report
  51. 51. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Organic Search Report WTF?   88%  of  My  Search   Keywords  Are   Invisible  
  52. 52. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Not Provided is a Real Nuisance Learn  about  Not  Provided  Here:  h8p://www.notprovidedcount.com/    
  53. 53. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Webmaster Tools Fortunately,  Google   Webmaster  Tools   Gives  You  Some  Data   Back  
  54. 54. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Webmaster Tools Reports
  55. 55. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Webmaster Tools Reports Beau<ful  (and  Increasingly   More  Accurate)  Search  Data!    
  56. 56. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Setting Up Google Webmaster Tools Set  Up  Webmaster   Tools  Data  Sharing  
  57. 57. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Edit Webmaster Tools Settings
  58. 58. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Select Webmaster Tools Property Select  Your  Site   Save  Progress  
  59. 59. TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE
  60. 60. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Social Media is All Around Us Traffic  is  Driven   to  Our  Sites  Via   Social  Media     Google  Harvests   Ac/vity  from   Social  Data  Hub     Visitors  Interact   With  Social   Sharing  Bu^ons    
  61. 61. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Measure Value of Social Traffic
  62. 62. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Track Interaction With Social Buttons Select  Plugins   Under  Social   Then  Select   Social  Source   and  Ac/on  
  63. 63. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Information from Data Hub Partners Gain  Access  to  a  Wealth  of   Informa/on  from  Several  Social   Networks  
  64. 64. CUSTOM DASHBOARDS FOR BLOGGERS
  65. 65. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Dashboards Pull it All Together Great  Dashboard  for  Bloggers:  h8p://www.portent.com/blog/analy<cs/the-­‐blogger-­‐dashboard-­‐google-­‐analy<cs-­‐for-­‐writers.htm    
  66. 66. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Do It Yourself Dashboards Select  New   Dashboard  
  67. 67. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Do It Yourself Dashboards Blank  or   Pre-­‐Made   Op/ons  
  68. 68. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Do It Yourself Dashboards View  Your   Dashboard  
  69. 69. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Even Better: Trust the Experts Google  Analy<cs  Solu<ons  Gallery:  h8ps://www.google.com/analy<cs/gallery/    
  70. 70. Thank You! Jeff  Sauer   Marke/ng  and  Travel  Blogger     Vice  President     Three  Deep  Marke/ng   St.  Paul,  MN,  USA   70   Interested  in  Google  Analy/cs  Training?  Learn  More:     bit.ly/request-­‐ga-­‐training    
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