Google Analytics for Bloggers

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Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google …

Google Analytics for bloggers can be tricky to get started. This guide covers the basics of getting an account started, while also giving some pro tips for how you can use the information in Google Analytics for becoming a better blogger.

If you have a blog and want to know more about Google Analytics, this is one of the best resources that you will have to get started. All information is up to date as of the September 2013 releases of Google Analytics.

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  • 1. Google Analytics 101: Tips for Becoming a Better Blogger By  Jeff  Sauer  –    @jeffaly/cs  
  • 2. Your Google Analytics Guide Jeff  Sauer   Marke/ng  and  Travel  Blogger     Vice  President     Three  Deep  Marke/ng   St.  Paul,  MN,  USA   2   Interested  in  Google  Analy/cs  Training?  Learn  More:     bit.ly/request-­‐ga-­‐training    
  • 3. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   About Jeff Sauer •  Vice  President  at  Three  Deep  Marke/ng  in  St.  Paul,  MN   •  Google  Analy/cs  Cer/fied  Partner  since  2009     •  Have  been  blogging  since  2000   •  Named  2012  CIO  of  the  Year  by  the     Minneapolis/St.  Paul  Business  Journal   •  Three  Deep  was  an  Inc.  5000  Fast  Growing     Company  Award  in  2010,  2011,  2012  &  2013     •  Board  Member  for  MIMA  and  MnSearch  
  • 4. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   My Two Blogs h^p://www.jeffaly/cs.com   h^p://www.jeffse^er.com  
  • 5. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   And Yes… I took that Cover Photo
  • 6. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Let’s Talk about Google Analytics
  • 7. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Analytics is Like Othello
  • 8. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Analytics is Like Othello A Second to Learn Years to Master
  • 9. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   A Mile Wide and a Mile Deep Download:  h8p://www.jeffaly<cs.com/google-­‐analy<cs-­‐guide/  
  • 10. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   What You Will Experience Today
  • 11. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Don’t Worry
  • 12. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   45 Minutes to Learn… How  to  Create  a   Google  Analy/cs   Account     Ge_ng  Clean   Data  for  Your   Website     Ge_ng  Google   Analy/cs  Code   On  Your  Site     Se_ng  Goals  to   Measure  Website   Success    
  • 13. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   45 Minutes to Learn… Tracking  Social   Media  Ac/vity  on   Your  Site     Installing  Custom   Dashboards  for   Bloggers     Tracking  Search   Results  and  SEO   Efforts     Learning  What   Content  is   Performing  Best    
  • 14. CREATING A GOOGLE ANALYTICS ACCOUNT
  • 15. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Creating a Google Analytics Account Sign  up  at  h8p://www.google.com/analy<cs      
  • 16. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Get the Code For Your Site
  • 17. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Getting the Right Code Choose   Web  Site  
  • 18. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Universal Analytics Choose  Universal   Analy/cs  for  New   Websites  
  • 19. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Classic Analytics Choose  Classic  Analy/cs   for  Exis/ng  Websites  
  • 20. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Choose Data Sharing Settings
  • 21. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Recommended Settings Recommended  
  • 22. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Optional Setting for Benchmarking Recommended  Benchmark   Other  Blogs  
  • 23. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Get the Code Copy  This  Sec/on   and  Paste  into  a   TXT  File  
  • 24. PLACING GOOGLE ANALYTICS ON YOUR SITE
  • 25. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Several Methods for Adding GA You  Can  Put  the   Code  In  Your   Template     WordPress  Blogs   can  use  Yoast  GA   plugin     Add  Google   Analy/cs  in  Your   Theme  Se_ngs    
  • 26. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Add Code to Your Template File Add  to   Header.php  File    
  • 27. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Configuring GA in Your Theme Configure  in   Theme  Se_ngs    
  • 28. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Using a Plugin for WordPress Yoast  WordPress  Plugin  for  GA     Download:  h8p://yoast.com/wordpress/google-­‐analy<cs/  
  • 29. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Jeffalytics Recommendation Don’t  Be  a  Hero,   Use  a  Plugin!    
  • 30. GETTING CLEAN DATA ON YOUR WEBSITE
  • 31. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Don’t be Fooled By Your Traffic Your  Actual   Traffic   How  You   Think  About   Your  Traffic  
  • 32. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Stop Tracking Yourself
  • 33. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Discover Your IP Go  To  h8p://www.wha<smyip.com  to  learn  Your  IP  Address  
  • 34. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Filter Your IP in Google Analytics
  • 35. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Create a New Filter
  • 36. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Enter Your IP Address
  • 37. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Or… Use a Plugin
  • 38. SETTING GOALS FOR YOUR WEBSITE
  • 39. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Set Strategic Goals Macro  Goals     (Affiliate  Clicks,  AdSense,  Sales)   Macro  Goals  =  Top  Line  Revenue   Micro  Goals   (Downloads,  Time  on  Site,  Video  Views,  etc.)   Micro  Goals  =  Engaged  Visitors   Configure  your  goals  in  Google  Analy/cs   se_ngs     You  can  set  up  to  20  goals!    
  • 40. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Goals in Google Analytics
  • 41. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Choose How to Track Goal
  • 42. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Enter Goal Details
  • 43. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Caution with Goals Assigning  a  Goal   Value  to  Revenue   Related  Goals  is   Highly   Recommended     Mul/ple  Goals   May  Create   Unrealis/c   Revenue  $  in   Reports    
  • 44. ANALYZE CONTENT PERFORMANCE
  • 45. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   What Content is Performing Best?
  • 46. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Average Time on Page Average  Time  on  Page  Indicates  How   Long  Visitors  are  Engaging  with  Content     Generally,  more  /me  is  be^er    
  • 47. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Average Time on Page Bounce  Rate  Shows  the  Percentage  of   Visitors  That  Leave  Your  Site  Having   Only  Viewed  This  One  Page     Lower  is  be^er  (but  can  be  misleading)  
  • 48. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Average Time on Page Page  Value  Indicates  the  Rela/ve  Value   This  Page  Contributed  to  Your  Goals     Goals  Must  be  Configured  to  Work  
  • 49. TRACKING SEO RESULTS IN GOOGLE ANALYTICS
  • 50. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Organic Search Report
  • 51. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Organic Search Report WTF?   88%  of  My  Search   Keywords  Are   Invisible  
  • 52. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Not Provided is a Real Nuisance Learn  about  Not  Provided  Here:  h8p://www.notprovidedcount.com/    
  • 53. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Webmaster Tools Fortunately,  Google   Webmaster  Tools   Gives  You  Some  Data   Back  
  • 54. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Webmaster Tools Reports
  • 55. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Google Webmaster Tools Reports Beau<ful  (and  Increasingly   More  Accurate)  Search  Data!    
  • 56. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Setting Up Google Webmaster Tools Set  Up  Webmaster   Tools  Data  Sharing  
  • 57. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Edit Webmaster Tools Settings
  • 58. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Select Webmaster Tools Property Select  Your  Site   Save  Progress  
  • 59. TRACK SOCIAL MEDIA ACTIVITY ON YOUR SITE
  • 60. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Social Media is All Around Us Traffic  is  Driven   to  Our  Sites  Via   Social  Media     Google  Harvests   Ac/vity  from   Social  Data  Hub     Visitors  Interact   With  Social   Sharing  Bu^ons    
  • 61. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Measure Value of Social Traffic
  • 62. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Track Interaction With Social Buttons Select  Plugins   Under  Social   Then  Select   Social  Source   and  Ac/on  
  • 63. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Information from Data Hub Partners Gain  Access  to  a  Wealth  of   Informa/on  from  Several  Social   Networks  
  • 64. CUSTOM DASHBOARDS FOR BLOGGERS
  • 65. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Dashboards Pull it All Together Great  Dashboard  for  Bloggers:  h8p://www.portent.com/blog/analy<cs/the-­‐blogger-­‐dashboard-­‐google-­‐analy<cs-­‐for-­‐writers.htm    
  • 66. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Do It Yourself Dashboards Select  New   Dashboard  
  • 67. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Do It Yourself Dashboards Blank  or   Pre-­‐Made   Op/ons  
  • 68. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Do It Yourself Dashboards View  Your   Dashboard  
  • 69. Jeff  Sauer  |  @jeffaly/cs  |  Google  Analy/cs  For  Bloggers  |  www.jeffaly/cs.com   Even Better: Trust the Experts Google  Analy<cs  Solu<ons  Gallery:  h8ps://www.google.com/analy<cs/gallery/    
  • 70. Thank You! Jeff  Sauer   Marke/ng  and  Travel  Blogger     Vice  President     Three  Deep  Marke/ng   St.  Paul,  MN,  USA   70   Interested  in  Google  Analy/cs  Training?  Learn  More:     bit.ly/request-­‐ga-­‐training