Creating a Global Bodyguard Network

Creating a Global Bodyguard Network Through Social Media June 18, 2011 @jeffsauer at #Unsummit

2005: Genesis I want to create the definitive website about executive protection

Skeptic Dude, there’s no way anyone would visit that site

Skeptic

Having Faith Trust me, I know my Industry

Executive Protection Industry
Number of qualified specialists has doubled since late 1980 ’s to 100,000
Executive Protection industry size range from $900 million to $1.2 billion in annual revenue
Hourly rates in most cities start at $40/hour
Rates rise as more specialized skills are needed (for example, a driver trained in automotive escape techniques)
* All numbers and examples attributed to a trade group based in Berryville, Va

Introducing Harlan Austin
Over 20 years of field experience as a Close Protection Operative/Bodyguard
Director of Security Services for Paisley Park Productions for 7 years
Assured the safety and welfare of the musical artist Prince, as well as celebrities with whom Prince collaborated or associated with
Lenny Kravitz
Madonna
Morris Day
Sheena Easton
George Clinton
Kim Basinger
Past clients include local political figures, foreign dignitaries, and celebrities ranging from musicians to actors to sports personalities.
International security details in Europe, Mexico, North and South America, Asia, Scandinavia, and the Caribbean.
Member of ASIS (American Society for Industrial Security)

Credibility

Believer You have a point. I will write the codez

Bodyguard Careers Or

6 Months Later…

Media Exposure 1 Year Later 2 Years Later 3 Years Later 4 Years Later

How Did It Happen?
Website
Content
Search
Social

Website Evolution

Website Evolution: 2.0

Website Evolution 3.1

Website Tips
Use WordPress and start with a premium template
Borrow ideas from successful website publishers
Don’t be afraid to shake things up
Capture email addresses
Make contact forms accessible
Install

Produce Great Content

Recruit Writers

Optimize for Search

Consistently Deliver
For most sites, traffic is a long term investment
Whoops I forgot GA code!

Content Tips
Write consistently, at least once a week
Mix featured articles with more lightweight pieces
Encourage and promote guest authors
Do keyword research and incorporate into posts
Read problogger.net for inspiration

Get Social Let’s find out where bodyguards hang out

Collect Information
Newsletter
Resume Database

Make Contact Easy Five to ten contacts made per day

Leverage Network Effect
Social Networks
Contact Database Website

Facebook Fandom

Get LinkedIn

Social Media Tips
Create accounts on all of the major social networks
Leverage your user database to build up networks
Integrate social networks with website
Understand the communication paradigms of each network

Start with your Local Network

Create a Global Network *Map of Bodyguard Careers Leads in past 12 months

Thank You
Jeff Sauer
www.bodyguardcareers.com
@jeffsauer
Download presentation at slidesha.re/bodyguardunsummit

Creating a Global Bodyguard Network

by Jeff Sauer on Jun 18, 2011

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