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Creating a Global Bodyguard Network

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This presentation was given at the Unsummit in St. Paul, MN on June 18, 2011. It profiles the rise of a business from website idea to industry gem to global social powerhouse

This presentation was given at the Unsummit in St. Paul, MN on June 18, 2011. It profiles the rise of a business from website idea to industry gem to global social powerhouse

Published in: Career, Business, Technology
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  • 1. Creating a Global Bodyguard Network Through Social Media June 18, 2011 @jeffsauer at #Unsummit
  • 2. 2005: Genesis I want to create the definitive website about executive protection
  • 3. Skeptic Dude, there’s no way anyone would visit that site
  • 4. Skeptic
  • 5. Skeptic
  • 6. Having Faith Trust me, I know my Industry
  • 7. Executive Protection Industry
    • Number of qualified specialists has doubled since late 1980 ’s to 100,000
    • Executive Protection industry size range from $900 million to $1.2 billion in annual revenue
    • Hourly rates in most cities start at $40/hour
    • Rates rise as more specialized skills are needed (for example, a driver trained in automotive escape techniques)
    * All numbers and examples attributed to a trade group based in Berryville, Va
  • 8. Introducing Harlan Austin
    • Over 20 years of field experience as a Close Protection Operative/Bodyguard
    • Director of Security Services for Paisley Park Productions for 7 years
    • Assured the safety and welfare of the musical artist Prince, as well as celebrities with whom Prince collaborated or associated with
      • Lenny Kravitz
      • Madonna
      • Morris Day
      • Sheena Easton
      • George Clinton
      • Kim Basinger
    • Past clients include local political figures, foreign dignitaries, and celebrities ranging from musicians to actors to sports personalities.
    • International security details in Europe, Mexico, North and South America, Asia, Scandinavia, and the Caribbean.
    • Member of ASIS (American Society for Industrial Security)
  • 9. Credibility
  • 10. Believer You have a point. I will write the codez
  • 11. Bodyguard Careers Or
  • 12.  
  • 13. 6 Months Later…
  • 14. Media Exposure 1 Year Later 2 Years Later 3 Years Later 4 Years Later
  • 15. How Did It Happen?
    • Website
    • Content
    • Search
    • Social
  • 16. Website Evolution
  • 17. Website Evolution: 2.0
  • 18. Website Evolution: 3.0
  • 19. Website Evolution 3.1
  • 20. Website Evolution: 4.0
  • 21. Website Evolution: 4.1
  • 22. Website Evolution: 5.0
  • 23. Website Tips
    • Use WordPress and start with a premium template
    • Borrow ideas from successful website publishers
    • Don’t be afraid to shake things up
    • Capture email addresses
    • Make contact forms accessible
    • Install
  • 24. Produce Great Content
  • 25. Recruit Writers
  • 26. Optimize for Search
  • 27. Consistently Deliver
    • For most sites, traffic is a long term investment
    Whoops I forgot GA code!
  • 28. Content Tips
    • Write consistently, at least once a week
    • Mix featured articles with more lightweight pieces
    • Encourage and promote guest authors
    • Do keyword research and incorporate into posts
    • Read problogger.net for inspiration
  • 29. Get Social Let’s find out where bodyguards hang out
  • 30.  
  • 31. Collect Information
    • Newsletter
    Resume Database
  • 32. Make Contact Easy Five to ten contacts made per day
  • 33. Leverage Network Effect
    • Social Networks
    Contact Database Website
  • 34. Facebook Fandom
  • 35. Get LinkedIn
  • 36. Social Media Tips
    • Create accounts on all of the major social networks
    • Leverage your user database to build up networks
    • Integrate social networks with website
    • Understand the communication paradigms of each network
  • 37. Start with your Local Network
  • 38. Create a Global Network *Map of Bodyguard Careers Leads in past 12 months
  • 39.
    • Thank You
    • Jeff Sauer
    • www.bodyguardcareers.com
    • @jeffsauer
    • Download presentation at slidesha.re/bodyguardunsummit

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