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Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
Google Local Mobile Social Media Class
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Google Local Mobile Social Media Class

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Google Local Mobile Social Media Class …

Google Local Mobile Social Media Class
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  • According to Google, around 40% of web searches on mobiles include a location in them. People are looking for 'pizza in Pittsburgh,' 'Boston termite control,' or 'Dallas dentist.' This is because they use their mobiles to find local services. If you want them to find you, your business has to be there.
  • Google has offered local search for mobiles since 2005. It works just like PC local search but with a few differences. The results are simpler and focus more on maps and driving directions.
  • But as mobile searches have grown more popular and local keywords have been increasingly used in searches, it's now offering much more. The search engine now uses the GPS capabilities of smartphones to deliver location-specific results. Search results and ad placement are automatically tailored to your physical location.
  • First of all, make sure you're listed in Google Places and other location services like Yelp, Foursquare and Bing Local Search. These sites are all huge and play a major part in search results. If you're already listed, claim your listing so you can control it.
  • Fill in your profile completely and optimize for relevant keywords. Google Places gives your listing a 'score,' and if it's not filled out, it'll be low. This adversely affects your ranking in the search results.
  • Add plenty of photos and information to your profile. Highlight your specialties and the things that set your business apart from others in the area. This is the kind of information people are looking for. Also, ask your customers to leave good reviews for you.
  • Make sure you've got a mobile version of your site. Optimize it for location-specific keywords. A great way to get traffic to your site is to offer mobile coupons. They click a button and get a deal. This can be the deciding factor when somebody is trying to choose between your business and a similar one.
  • A mobile-only feature that's gaining in popularity is click to call. You put a button on your site and when they tap the button, their phone makes the call. This is much quicker and easier than having to dial the number. For lots of mobile searchers, when they find a business they like, the next step is to call them and ask a few questions. Click to call makes it easy for them to do this.
  • If you're using Google AdWords, take advantage of local extensions. This feature automatically attaches your address to your business, which means that your ads get shown to people who are searching in your local area. If they type 'pizza' into Google search, they'll get ads that contain both the keyword and location extensions.
  • More and more, people are looking for the services they need on their mobiles. Google has responded by offering services to connect them to your business. Take advantage of these services by optimizing your sites and profiles for local search and you can get great local advertising without spending a dime.
  • Transcript

    • 1. Google+ Local Mobile
    • 2. Are You Taking Advantage of this Free Resource?According to Google, around 40% of web searches on mobiles include a location.People are looking for pizza in Pittsburgh, Boston termite control, orDallas dentist.This is because they use their mobiles to find local services.If you want them to find you, your business has to be there.
    • 3. Are You Taking Advantage of this Free Resource?Google has offered local search for mobiles since 2005.It works just like PC local search but with a few differences.The results are simpler and focus more on maps and driving directions.
    • 4. Are You Taking Advantage of this Free Resource?But as mobile searches have grown more popular and local keywords havebeen increasingly used in searches, its now offering much more.The search engine now uses the GPS capabilities of smartphones to deliverlocation-specific results.Search results and ad placement are automatically tailored to your physicallocation.
    • 5. Know Your PlaceFirst of all, make sure youre listed in Google Places and other location serviceslike Yelp, Foursquare and Bing Local Search.These sites are all huge and play a major part in search results.If youre already listed, claim your listing so you can control it.
    • 6. Know Your PlaceFill in your profile completely and optimize for relevant keywords.Google Places gives your listing a score, and if its not filled out, itll be low.This adversely affects your ranking in the search results.
    • 7. Know Your PlaceAdd plenty of photos and information to your profile.Highlight your specialties and the things that set your business apart from othersin the area.This is the kind of information people are looking for.Also, ask your customers to leave good reviews for you.
    • 8. Your Mobile SiteMake sure youve got a mobile version of your site.Optimize it for location-specific keywords.A great way to get traffic to your site is to offer mobile coupons.They click a button and get a deal.This can be the deciding factor when somebody is trying to choose betweenyour business and a similar one.
    • 9. Click To CallA mobile-only feature thats gaining in popularity is click to call.You put a button on your site and when they tap the button, their phone makesthe call.This is much quicker and easier than having to dial the number.For lots of mobile searchers, when they find a business they like, the next stepis to call them and ask a few questions.Click to call makes it easy for them to do this.
    • 10. Local Extentions For AdWordsIf youre using Google AdWords, take advantage of local extensions.This feature automatically attaches your address to your business, which meansthat your ads get shown to people who are searching in your local area.If they type pizza into Google search, theyll get ads that contain both thekeyword and location extensions.
    • 11. Google+ Local MobileMore and more, people are looking for the services they need on their mobiles.Google has responded by offering services to connect them to your business.Take advantage of these services by optimizing your sites and profiles for localsearch and you can get great local advertising without spending a dime.

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