Brand Vision - Stars of 2013
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Brand Vision - Stars of 2013

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Despite being in business just a few short months, Brand Vision has already established a presence both locally and internationally.

Despite being in business just a few short months, Brand Vision has already established a presence both locally and internationally.

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Brand Vision - Stars of 2013 Document Transcript

  • 1. B R A N D vision By Kate van Eck DESPITE BEING IN BUSINESS JUST A FEW SHORT MONTHS, BRAND VISION HAS ALREADY ESTABLISHED A PRESENCE BOTH LOCALLY AND INTERNATIONALLY. D espite being in business just a few short months, Brand Vision has already established a presence both locally and internationally. After identifying a gap in the market, Jeff Rufino and Mike van der Heijden cemented their experience and 14year friendship by establishing the inbound marketing agency in June this year. Offering services not previously available in the region, their mission is to assist clients in reaching their full online potential. While both men are talented in their own right, the combination is a winning formula. “We wanted to create that synergy between our two backgrounds,” says Mike. “There’s definitely a need in Cairns for this type of service – especially now that there’s more confidence in the area.” Jeff also adds, “We have got both in-house and agency side experience, so we know what people expect, and we know how to meet those expectations.” Specialising in tourism, retail and ecommerce, both men agree that if you’re not online, you’re invisible. “Our service is not just about creating a brand, but how you manage that brand online and interact with customers,” says Mike. And with Cairns still being considered a “face-toface” town, Jeff says clients appreciate being able to consult with them in person “Work that formerly went to Melbourne or Sydney is now being kept local.” Now employing additional staff, the two men hope to grow the office while retaining their personalised service. “Essentially we are an extended arm of each clients’ marketing team, ”says Mike. “The advantage of what we do is that everything can be measured, which is the beauty of online marketing.”