BARCELONA INTERNET STARTUPS
The Ultimate Social Media Workshop
By: Jeff Robinson
Wednesday, 11 June 2014
How to Grow and Maximize your
using Social Media
“…Social Capital is the expected collective or economic
benefits derived from the preferential treatment and
cooperation between individuals and groups…”
“…Creating platforms that enable users to monetize
their Social Capital represents a massive opportunity…”
2.What is Social Capital ?
“…Social interaction among people in which
they create, share or exchange information and
ideas in virtual communities and networks…”
3.What is Social Media ?
Social Media Explained
I´m eating a #Donut
I like Donuts
This is where I eat Donuts
Here is a vintage photo of my Donut
Here is a video of me eating a Donut
I´m a professional Donut eater
Here is a Donut recipe
Now listening to “Donuts”
I am a Google employee who eats Donuts
75% of all internet users are now active on social media
175% of users access social media from a mobile device
60% of 50 to 60 year olds are active on social media
In the 65 plus bracket, 45% are using social media
8-29 year olds have an 90% usage
The 30-49 bracket sits at 75%
5.Social Media Stats
Widen your target market and potential reach
Build strong relationship with local businesses
Build strong relationship with customers
Your customers are using it
Increase brand awareness
Increase traffic to website
6.Why Social Media ?
Research and outline what channels to use and for what purpose.
How does social media fit with your business / marketing plan.
Timing of your content. What, when and how?
How will you measure success and ROI.
Set out goals and objectives.
Setup an ongoing plan how to analyze, adapt and improve.
7.Create a Social Media Plan
Icons / links on website / blog
Links from other social media accounts
Icons on printed marketing materials.
Links on email signature.
Window stickers within your business premises.
Mention it to customers in conversation
8.Let your customers know
Where do I start?
Why should I start?
How do I start?
Builds deeper relationships
Increases brand awareness
Broadens your network
Increases website traffic
Generates new prospects
Helps Search Engine Optimization (SEO)
10.Why Should I Start?
Allows interaction on a more personal level with your clients.
Quick messages, quick response. Great for building business contacts.
B2B platform. Great for making new business contacts.
Great for exposure on Google search engine.
Largest video sharing platform. Ability to create your own channel.
Allows people to “check in” at businesses worldwide and claim places.
Collections of collections. Great for visual business. Helps increase traffic.
Very useful photo sharing app. Great for brand awareness and traffic increase.
Inconsistent content, bad spelling, bad jargon
Using social media channel purely for sales
Reacting badly to negative feedback
Talking badly about other businesses
Lack of interaction and updating
Getting too personal
18.What To Avoid !
Over 1.15 billion active users.
Average user likes over 40 pages.
Mobile users check Facebook an average of 14 times a day.
Over 750 million users access Facebook from a mobile device.
Over 2 billion connections between local business pages and users.
Over 645 million weekly views of local business pages.
Over 13 million weekly comments on local business pages.
325 billion tweets have been sent since inception
Tweets with image links have 5 times the engagement rate
Over 260 million monthly active Twitter users
190 million monthly active users using mobile
Katy Perry is the queen of Twitter over 54 million followers surpassing Justin
Bieber with 52 million followers.
Number of employees at Twitter has increased to 2000+
170 minutes – The average time per month spent by users on Twitter
63% of brands have multiple Twitter accounts
YouTube is the most followed brand with over 40 million followers
Twitter has a market cap of about 21 Billion
Average number of followers per twitter user is 208
Ellen’s photo of Hollywood stars at Oscars with an incredible 3.4 million retweets
21.Some Twitter Facts
“…Chose yourself because nobody else will…”
“…To capitalize on social media it must become a habit.
Just like getting fit, you must exercise daily…”