Alternative Advertising Case Study: from DOmedia Texas Parks and Wildlife State Parks Classroom Program

• In-School Objective: This alternative advertising program was designed to engage and encourage students and parents to explore and enjoy the outdoors and Texas State Parks. Business Objective: The client’s objective was to increase awareness of Texas Parks & Wildlife and to promote tourism by students and families.

CMM Solution: To create awareness of Texas State Parks via classroom materials and promoted tourism with a $5.00 Discount Pass to all Texas State Parks. Estimated Reach: Classrooms: - 300,000 elementary students - 10,000 classrooms - 500 selected Elementary Schools within Texas Program Elements: - Classroom Poster - Teacher Letter with a reproducible student letter and discount coupon

If you are interested in learning more about unique advertising opportunities, including alternative advertising techniques , and also to browse our database of alternative advertising assets, please visit www.domedia.com .