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Marketing the Experience
 

Marketing the Experience

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WRAEE conference workshop slides

WRAEE conference workshop slides

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Marketing the Experience Marketing the Experience Presentation Transcript

  • Marketing the ExperienceUsing Social Media
    Jeff Richardson
    Chief Transformational Engineer at Empowered Alliances
    Jeff@EmpoweredAlliances.com
  • The Experiential Learning Linkage
    Continuation
    Reflection
    Integration
    Action
    Copyright Empowered Alliances
    Pg 2
  • Empowered AlliancesConnecting People with a Purpose
    Keynote Objective:
    Explore strategies for using social media to communicate the unique value of your workshops, programs & self
  • Communicate Concisely
    Create & Share Your
    Conference Morning tweet / FB status update
    (140 characters)
  • Why Use Social Media?
    • Look at the numbers
    • 550 million active users on Facebook
    • YouTube is #2 largest search engine
    • Social media surpassed email for communication between people
    • 32 hrs/month spent on Facebook
  • Why Use Social Media?
    • Look at the numbers
    • Communicates the EMOTIONS
  • Why Use Social Media?
    • Look at the numbers
    • Communicates the EMOTIONS
    • Cost Effective
  • Social Media Strategies
    Small group conversations…
    How are you CURRENTLY using Social Media tools to market your program?
    What results are you getting?
  • A Picture Paints a Thousand Words
    What word comes to mind?
  • How many does a Video Paint?
    Video Demo Here
  • Engage Clients w/ Facebook Page
    Brainstorming ways to engage clients using Facebook tools
  • Marketing Storytelling Plan
    Focus Statement
    Brainstorm Content Ideas
    Organize Information
    Map Story Flow
  • 1. Define Focus Statement
    What’s relevant to US?
    Target Niche – Who to connect with
    Differentiator(s) – What makes your program unique
    Client Benefits – What’s in it for audience
  • 2. Brainstorm Content
    One idea per post-it-note
    Encourages the free flow of ideas
    Don’t censor, inhibit, or prematurely organize your thoughts (sort thru later)
    Include any relevant info…
    • Groups
    • Activities
    • Success stories
    • References
    • Facts
    • Events
    • Statistics
    • Examples
    • Personalities
    • Metaphors
    • Symbols
    • Studies
    • Quotes
    • Ect.
  • 3. Organize Information
    Group ideas based on “themes” that emerge
    Create a title for each group
    Prioritize the groups based on importance
    Prioritize importance of ideas within each group
    #1
    #5
    #3
    Title
    Title
    1B
    1C
    Title
    1A
    1D
    #4
    Title
    #2
    Title
  • 4. Map Content Flow
    Lead audience to recommended conclusion
    Position Statement
    Position Statement
    + Action