Marketing the Experience

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  • Line UpsHeightBirthdate (no talking)Birth orderYears working with the CityYears experience in leading projectsimportance
  • Marketing the Experience

    1. 1. Marketing the ExperienceUsing Social Media<br />Jeff Richardson<br />Chief Transformational Engineer at Empowered Alliances<br />Jeff@EmpoweredAlliances.com <br />
    2. 2. The Experiential Learning Linkage<br /> Continuation<br />Reflection<br />Integration<br />Action<br />Copyright Empowered Alliances<br />Pg 2<br />
    3. 3. Empowered AlliancesConnecting People with a Purpose<br />Keynote Objective: <br />Explore strategies for using social media to communicate the unique value of your workshops, programs & self<br />
    4. 4. Communicate Concisely <br />Create & Share Your <br />Conference Morning tweet / FB status update<br />(140 characters)<br />
    5. 5. Why Use Social Media?<br /><ul><li>Look at the numbers
    6. 6. 550 million active users on Facebook
    7. 7. YouTube is #2 largest search engine
    8. 8. Social media surpassed email for communication between people
    9. 9. 32 hrs/month spent on Facebook</li></li></ul><li>Why Use Social Media?<br /><ul><li>Look at the numbers
    10. 10. Communicates the EMOTIONS</li></li></ul><li>Why Use Social Media?<br /><ul><li>Look at the numbers
    11. 11. Communicates the EMOTIONS
    12. 12. Cost Effective</li></li></ul><li>Social Media Strategies<br />Small group conversations…<br />How are you CURRENTLY using Social Media tools to market your program?<br />What results are you getting?<br />
    13. 13. A Picture Paints a Thousand Words<br />What word comes to mind?<br />
    14. 14. How many does a Video Paint?<br />Video Demo Here<br />
    15. 15. Engage Clients w/ Facebook Page<br />Brainstorming ways to engage clients using Facebook tools<br />
    16. 16. Marketing Storytelling Plan <br />Focus Statement<br />Brainstorm Content Ideas<br />Organize Information<br />Map Story Flow<br />
    17. 17. 1. Define Focus Statement<br />What’s relevant to US?<br />Target Niche – Who to connect with<br />Differentiator(s) – What makes your program unique<br />Client Benefits – What’s in it for audience<br />
    18. 18. 2. Brainstorm Content<br />One idea per post-it-note<br />Encourages the free flow of ideas<br />Don’t censor, inhibit, or prematurely organize your thoughts (sort thru later)<br />Include any relevant info… <br /><ul><li>Groups
    19. 19. Activities
    20. 20. Success stories
    21. 21. References
    22. 22. Facts
    23. 23. Events
    24. 24. Statistics
    25. 25. Examples
    26. 26. Personalities
    27. 27. Metaphors
    28. 28. Symbols
    29. 29. Studies
    30. 30. Quotes
    31. 31. Ect.</li></li></ul><li>3. Organize Information<br />Group ideas based on “themes” that emerge <br />Create a title for each group <br />Prioritize the groups based on importance<br />Prioritize importance of ideas within each group<br />#1<br />#5<br />#3<br />Title<br />Title<br />1B<br />1C<br />Title<br />1A<br />1D<br />#4<br />Title<br />#2<br />Title<br />
    32. 32. 4. Map Content Flow <br />Lead audience to recommended conclusion<br />Position Statement<br />Position Statement <br />+ Action<br />

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