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Presentation for It outlines how our service works, upcoming features, goals and US restaurant industry statistics from the National Restaurant association.

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  1. 2. What is
  2. 3. SevenLunches is a simple location based E-mail, SMS and Social Media daily specials marketing service for restaurants.
  3. 5. <ul><ul><li>A restaurant signs up for FREE on and creates their profile with their location and contact info (and more). </li></ul></ul><ul><ul><li>The restaurant can then post daily specials in an SMS friendly 140 characters or less; much like twitter. </li></ul></ul>How Does SevenLunches Work?
  4. 9. How Does SevenLunches Work? <ul><ul><li>Every day, diners signed up for SevenLunches receive an aggregated list of ALL the daily specials from restaurants using SevenLunches in their area (5-50 miles from home zip code) via E-mail or SMS text message. Also FREE. </li></ul></ul>
  5. 11. <ul><ul><li>Restaurants can also enter their twitter username/password and SevenLunches auto tweets their daily specials to their twitter accounts for them via the twitter API. </li></ul></ul><ul><ul><li>Subsequently, restaurants can easily update their facebook and myspace statuses via twitter. </li></ul></ul>SevenLunches twitter Integration
  6. 12. SevenLunches twitter Integration
  7. 13. <ul><li>Upcoming Features </li></ul><ul><ul><li>One click multiple day posting of specials. Right now you can post in advance, but only one special at a time. This is the #1 request among restaurants in our beta. </li></ul></ul><ul><ul><li>Restaurants (or hired restaurant marketers) will be able to manage daily specials for multiple restaurant locations with a single account. </li></ul></ul><ul><ul><li>More than just lunch specials (breakfast, dinner, dessert & drink specials) </li></ul></ul>
  8. 14. <ul><li>Upcoming Features   </li></ul><ul><li>  </li></ul><ul><ul><li>Diners will have the ability to &quot;like&quot; individual restaurants and deals as well as be able to choose favorite restaurants and preferred food types. </li></ul></ul><ul><ul><li>Diners will be able to suggest their favorite restaurants and the SevenLunches team will approach them about joining. </li></ul></ul><ul><ul><li>facebook connect integration and app for Diners (i.e. get daily specials in a facebook notification as well as in your E-mail) </li></ul></ul>
  9. 15. <ul><li>Upcoming Features </li></ul><ul><ul><li>iPhone app (and apps for other smartphone platforms) that uses the phone’s GPS to show users SevenLunches daily specials based on where they are instead of their home zip code. </li></ul></ul><ul><ul><li>More integration of SevenLunches daily specials into Google Maps and other various GPS & location based services, devices, and apps, as well as hyperlocal websites & blogs using embeddable widgets. </li></ul></ul>
  10. 16. Goals <ul><li>SevenLunches aims to become the easiest to use, most cost effective, and preferred digital direct and social media marketing tool for restaurants Worldwide. </li></ul><ul><li>We will ultimately help level the marketing playing field between large national chains and smaller local or regional restaurants and chains. </li></ul>
  11. 17. <ul><li>SevenLunches wants to simplify the diner’s decision making process ultimately leading to time savings in both personal and professional life. </li></ul><ul><li>SevenLunches will become profitable through advertising (on website, in apps, in E-mails) and eventually charging for restaurant account feature upgrades when we reach critical mass. </li></ul>Goals
  12. 18. US Restaurant Industry Statistics* <ul><li>Annual Sales: $580 billion </li></ul><ul><li>Locations: 945,000 </li></ul><ul><li>Restaurant-industry share of the food dollar: 49% </li></ul><ul><li>$1.6 billion: Restaurant-industry sales on a typical day in 2010. </li></ul><ul><li>$2,698: Average household expenditure for food away from home in 2008. </li></ul>
  13. 19. <ul><li>US restaurants will provide more than 70 billion meal and snack occasions in 2010. </li></ul><ul><li>On a typical day in America in 2010, more than 130 million people will be foodservice patrons. </li></ul><ul><li>Restaurant-industry sales are forecast to advance 2.5% in 2010 and equal 4% of the U.S. gross domestic product. </li></ul><ul><li>The overall economic impact of the restaurant industry is expected to exceed $1.5 trillion in 2010. </li></ul>US Restaurant Industry Statistics*
  14. 20. <ul><li>The restaurant industry employs about 12.7 million people, or 9% of the U.S. workforce. </li></ul><ul><li>Every additional $1 million in restaurant sales generates 34 jobs for the economy. </li></ul><ul><li>Eating-and-drinking places are mostly small businesses. Ninety-one percent have fewer than 50 employees. </li></ul><ul><li>More than seven of 10 eating- and drinking-place establishments are single-unit operations </li></ul><ul><li>*Source – National Restaurant Association </li></ul>US Restaurant Industry Statistics*
  15. 21. @JeffLee <ul><ul><li>Partner & VP of Marketing at </li></ul></ul><ul><ul><li>Responsible for Marketing, Social Media & Member Acquisition </li></ul></ul>Twitter: @SevenLunches [email_address] 419.285.6617