SevenLunches.com Presentation

What is SevenLunches.com?

SevenLunches is a simple location based E-mail, SMS and Social Media daily specials marketing service for restaurants.

A restaurant signs up for FREE on SevenLunches.com and creates their profile with their location and contact info (and more).
The restaurant can then post daily specials in an SMS friendly 140 characters or less; much like twitter.
How Does SevenLunches Work?

How Does SevenLunches Work?
Every day, diners signed up for SevenLunches receive an aggregated list of ALL the daily specials from restaurants using SevenLunches in their area (5-50 miles from home zip code) via E-mail or SMS text message. Also FREE.

Restaurants can also enter their twitter username/password and SevenLunches auto tweets their daily specials to their twitter accounts for them via the twitter API.
Subsequently, restaurants can easily update their facebook and myspace statuses via twitter.
SevenLunches twitter Integration

SevenLunches twitter Integration

Upcoming Features
One click multiple day posting of specials. Right now you can post in advance, but only one special at a time. This is the #1 request among restaurants in our beta.
Restaurants (or hired restaurant marketers) will be able to manage daily specials for multiple restaurant locations with a single account.
More than just lunch specials (breakfast, dinner, dessert & drink specials)

Upcoming Features

Diners will have the ability to "like" individual restaurants and deals as well as be able to choose favorite restaurants and preferred food types.
Diners will be able to suggest their favorite restaurants and the SevenLunches team will approach them about joining.
facebook connect integration and app for Diners (i.e. get daily specials in a facebook notification as well as in your E-mail)

Upcoming Features
iPhone app (and apps for other smartphone platforms) that uses the phone’s GPS to show users SevenLunches daily specials based on where they are instead of their home zip code.
More integration of SevenLunches daily specials into Google Maps and other various GPS & location based services, devices, and apps, as well as hyperlocal websites & blogs using embeddable widgets.

Goals
SevenLunches aims to become the easiest to use, most cost effective, and preferred digital direct and social media marketing tool for restaurants Worldwide.
We will ultimately help level the marketing playing field between large national chains and smaller local or regional restaurants and chains.

SevenLunches wants to simplify the diner’s decision making process ultimately leading to time savings in both personal and professional life.
SevenLunches will become profitable through advertising (on website, in apps, in E-mails) and eventually charging for restaurant account feature upgrades when we reach critical mass.
Goals

US Restaurant Industry Statistics*
Annual Sales: $580 billion
Locations: 945,000
Restaurant-industry share of the food dollar: 49%
$1.6 billion: Restaurant-industry sales on a typical day in 2010.
$2,698: Average household expenditure for food away from home in 2008.

US restaurants will provide more than 70 billion meal and snack occasions in 2010.
On a typical day in America in 2010, more than 130 million people will be foodservice patrons.
Restaurant-industry sales are forecast to advance 2.5% in 2010 and equal 4% of the U.S. gross domestic product.
The overall economic impact of the restaurant industry is expected to exceed $1.5 trillion in 2010.

The restaurant industry employs about 12.7 million people, or 9% of the U.S. workforce.
Every additional $1 million in restaurant sales generates 34 jobs for the economy.
Eating-and-drinking places are mostly small businesses. Ninety-one percent have fewer than 50 employees.
More than seven of 10 eating- and drinking-place establishments are single-unit operations
*Source – National Restaurant Association www.restaurant.org

@JeffLee
Partner & VP of Marketing at SevenLunches.com
Responsible for Marketing, Social Media & Member Acquisition
Twitter: @SevenLunches [email_address] 419.285.6617

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SevenLunches.com Presentation

by Jeff Lee on Jan 31, 2010

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