Social Media Basics for Real Estate Agents


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Social Media Basics for Real Estate Agents

  1. 1. Social Media for Real EstateAgentsPresented by:Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  2. 2. Why should you use SocialMedia?Find local buyers and sellersBuild credibility: your posts onsocial media position you as anexpert in the field (listings,news and updates on local realestate)NetworkingTop of mind positioningPresented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  3. 3.  51% of all home buyers are 25-44 years old 54% of 1st time buyers were 25-34 years old 41% of all buyers FIRST step in the homebuying process was to search online forproperties for sale In 2001 only 8% of home buyers found theirhome online In 2012 that increased to 42% Source: NAR Profile of Home Buyers and Sellers 20123Tuesday, June 4, 13
  4. 4. Social Media PagesFacebookTwitterLinkedInGoogle+Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  5. 5. Facebook = People Connect on a personal level through bothyour personal and business pages Your little black book or reunion You can connect with others youotherwise wouldnt have Facebook isn’t replacing personalrelationships - it’s multiplying them5Tuesday, June 4, 13
  6. 6. From: by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  7. 7. Getting Started on Facebook Create a Business Page and a Personal Profile. Add all of your information: contact info, website,Timeline Cover Photo and Profile Picture with yourphoto/business logo. Post your business page link on your personalprofile – and other Social Media pages to promotethe page and ask friends to share it. “Like” other community pages and organizationsand share their post too.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  8. 8. Facebook Best Practices Create a URL/username to make it easier topromote your page on your business cards,flyers, and website. Post photos, questions and reviews get the mostattention – more likes, shares and comments. Respond to all comments and questions otherspost on your page.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  9. 9. 9So what’s the difference between aPersonal Facebook Profile and aBusiness Facebook Page?Tuesday, June 4, 13
  10. 10. 10Your Personal Profile Your personal home on Facebook Where you talk about your life,occupation, education, relationships,music & social interests Best for connecting with friends, familyand other personal connections Where you can be yourself...maybeTuesday, June 4, 13
  11. 11. 11If you’re doing beer bongs on the weekend - keep thephotos off of your pagesTuesday, June 4, 13
  12. 12. What to post on personalprofile? Talk about what interest you (sports, localattractions, hobbies, etc.) Talk about local restaurants Talk about school events, sports games, etc. Talk very minimally about your real estatebusiness - post “closing - sold a house today” OR“ showings some homes this afternoon!” OR“Listing appointment in Tecumseh today! Check itout on my business page later at” Be personable but professional12Tuesday, June 4, 13
  13. 13. The “check-in” Great way to reference what you’re doing Check in at a restaurant you are at Check in at the Title Company “closingtoday” Check in at your office “Great officemeeting today” Check in at a community event, park, etc.13Tuesday, June 4, 13
  14. 14. Your Business Page Your business home on Facebook For your business content Good for generating leads, sharing industryinformation, promoting listings and your business Show people why they should do business with you14Tuesday, June 4, 13
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  16. 16. What to post on yourbusiness page? Post market updates Community news Listings Buyer/seller resources (, SOLD!!! Post sold listings w/photos16Tuesday, June 4, 13
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  20. 20. Twitter = Perceptions Twitter provides a view of the world (news, happenings, etc) Send short posts on real estate news, market updates,occasionally listings, link to blog post Build your community (Followers)20Tuesday, June 4, 13
  21. 21. So what is Twitter? From Twitter’s home page: Twitter is aservice for friends, family, and co–workers tocommunicate and stay connected through theexchange of quick, frequent answers to onesimple question: What are you doing? Quick simple communication. It only allows140 characters Get to the point and provide a shortened linkto the entire story21Tuesday, June 4, 13
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  23. 23. What are it’s advantages? It allows family, friends, and others to followyour activity throughout the day and keep upwith your life. It allows you to meet new friends, who tend tobe on the cutting edge of technology and thereal estate industry. I am following severalpeople that I would have never met otherwise.23Tuesday, June 4, 13
  24. 24. What is a #hashtag? Definition: The # symbol, called a hashtag, is used tomark keywords or topics in a Tweet. It was createdorganically by Twitter users as a way to categorizemessages. It’s a great way to search for content or specific tweetsand articles - #shortsale #realestate #SEMichigan#Monroe #Lenawee, etc.24Tuesday, June 4, 13
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  26. 26. 26Trending Topics A Trending Topic is a topic that is gettinga significant number of tweets and/orreferenced in a hashtag. For example - when the Boston Bombingtook place you could search the hashtag#bostonmarathon to see up-to-datenews and photos from the scene.Tuesday, June 4, 13
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  28. 28. Getting Started on Twitter Create a Professional Twitter Handle @YourNameor @BusinessName – if available. Add all of your information: choose a photo ofyourself or use your business logo for your profilephoto, add information to your profile andinclude a link to your website. Search for people in your industry, groups/associations, and start conversations! RT (retweet) relevant articles, links to local eventsor interesting post to your followers.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  29. 29. Twitter Best Practices Keep it interesting – and professional – post relevantarticles, tips and community news. RT (retweet) others who provide great information andsay thank you to those who RT you! Use hashtags # to start or join in conversations oncertain events or topics. Post a listing as you’re leaving the appointment withthe for sale sign and you can link back to Facebook bysaying “New Listing @ 123 Main St. look for it later today”Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  30. 30. 30Getting Started on Twitter in 8 easy StepsTuesday, June 4, 13
  31. 31. 311. Set up your account Go to and click “Sign up” Select a username AKA your “twitter handle” Your real name or business name is best You CAN change it later but you won’t want to ifit’s on 1,000 business cards - so pick one youlike Use initial caps - @JeffreyRising for example - tomake it easier to read Twitter will show help topics and FAQ’s You will also be asked if you want to search yourcontacts for twitter users (gmail, yahoo, etc.)Tuesday, June 4, 13
  32. 32. 2. Tweak your settings Set your time zone Set your preferences Go to the Help menu or FAQ’s if you get stuck Click on your Profile tab to upload profile pic Insert your bio, website, etc.32Tuesday, June 4, 13
  33. 33. 3. Put Twitter on your phone Simply Download the app from theGoogle Play store or the Apple App storeand login33Tuesday, June 4, 13
  34. 34. 4. Follow family, friends, etc Go to the search tab to search for people You can follow friends, family, co-workers News Channels Celebrities you are interested in Athletes you like34Tuesday, June 4, 13
  35. 35. 5. Learn the basics Reply - when you reply to someone who tweetedto you using your @handle Retweet (RT) - Retweeting something you findinteresting Direct Message -a private message not visible tothe public Favorite - you can “favorite” a tweet if you wantto easily find it later for review35Tuesday, June 4, 13
  36. 36. 6. Start Twittering! Just do it and give it time Don’t give up after a few days Give it at least 2 weeks36Tuesday, June 4, 13
  37. 37. 7. Be Careful Don’t post “Going out of town for 2weeks and our house will be empty!” Again - stay professional37Tuesday, June 4, 13
  38. 38. 8. Consider 3rd party apps Hootsuite Tweetdeck38Tuesday, June 4, 13
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  40. 40. LinkedIn = Professional Connections Connect on LinkIn through “Groups” and participate indiscussions NAR groups, short sale groups, mortgage news groups Great way to connect with like-minded businessprofessionals40Tuesday, June 4, 13
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  42. 42. From: by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  43. 43. Getting Started on LinkedIn Create a page and search for contacts (use emailsearch). Add your information: contact information,photo, links to website and social media pages,and relevant business experience. Network with people you have worked with,business contacts in your community and thosein your industry.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  44. 44. LinkedIn Best Practices Post relevant information from your resume tohighlight your expertise. Recommend people you know by endorsing themfor their skills – and ask them to do the same foryou. Post links to articles, listings, and your website.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  45. 45. Google+ = Passions A great place to connect with people on topics you arepassionate about Create “Circles” to post relevant information to certaingroups Google+ is Google! Where better to talk about realestate?45Tuesday, June 4, 13
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  47. 47. From: by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
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  50. 50. Getting Started on Google+ Your Google+ page is your brand’s home onGoogle. Click “Create a Google+ page” Add your company name and images tocustomize your page. Fill out the “About” section - including a link tothe website and detailed description.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  51. 51. Google+ Best Practices Want to improve where you show up in a GoogleSearch? Start a Google+ page! Try a “Hangout” – a video chat option. Separate your contacts into different groupscalled “circles” to keep your personal posts foryour friends and family, and your professionaland business updates for your customers andacquaintances.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  52. 52. Next Steps Set Goals for using Social Media Social Media is just one part of your marketing strategy, how does it fit in? What else do you want people who follow your page to do – visit yourwebsite, sign up for emails, call you, refer you to a friend – make sure yourupdates help you achieve your goals. How will you promote your pages? Business Cards, Website, Flyers Opportunities to cross-promote? Partner with other small business owners or non-profit organizations topromote each other’s social media pages. Make the time to do it well: respond to comments, post new content,plan ahead.Presented by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13
  53. 53. Final ThoughtsSocial networking sites like Facebook, Twitter, andothers can help you build your brand while beingavailable to your customers above and beyond theusual.By harnessing the power of social networkingsites, you can attract fans and followers that mayend up turning into clients.Take care not to inundate your readers with listingafter listing. While it’s perfectly fine to share yourlistings with fans, you need to find a balance betweentoo much and just enough.From: by: Jeff Risingjeffreyrising@gmail.comTuesday, June 4, 13